i  FIVE  HUNDRED 
BUSINESS  BOOKS 


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FIVE  HUNDRED 
BUSINESS  BOOKS 


Compiled  and  Annotated  by 

ETHEL  CLELAND 

Librarian  of  the  Business  Branch 
Indianapolis  Public  Library 

With  an  Introduction  by 

JOHN  COTTON  DANA 

Librarian  of  the  Public  Library 

Newark,   N.  J. 


FIRST    EniTION' 


AMERICAN  LIBRARY  ASSOCIATION 

LIBRARY  WAR  SERVICE 

WASHINGTON,  D.  C. 

October  1,  19iy 


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PREFACE 

The  idea  of  a  science  of  business  is  accepted.  Courses  in  business 
administration  are  given  in  our  leading  colleges  and  universities. 
Correspondence  courses  for  those  already  engaged  in  business  are  in- 
creasingly popular.  Around  this  idea  of  a  science  of  business,  has 
grown  up,  inevitably  a  special  literature.  Publishers  and  booksellers 
advertise  business  books,  and  libraries  make  special  collections  of 
books  for  business  men.  This  business  literature  is  of  so  recent  an 
origin  that  in  compiling  a  list  of  the  best  business  books,  one  finds  a 
rather  limited  group  from  which  to  select. 

The  particular  test  for  the  inclusion  of  books  in  this  list  has  been 
that  of  their  proved  practical  value  to  younger  business  men.  This 
does  not  imply,  by  any  means,  that  the  list  is  not  meant  as  well  for 
business  men  of  wide  experience,  nor  does  it  imply  that  the  principles 
and  theories  underlying  general  business  and  its  various  ramifications 
have  been  ignored.  In  each  sub-division  of  the  list,  whenever  possible, 
the  best  book  or  books  elucidating  the  basic  theory  of  that  particular 
phase  of  business  have  been  included.  But  it  has  been  discovered  in 
actual  daily  work  in  a  business  library  that  the  book  which  is  most  in 
demand  and  which  is  most  often  returned  with  the  comment  "That 
was  exactly  what  I  wanted,"  is  the  book  which  deals  not  so  much  with 
theory  itself  as  with  the  operation  of  the  theory,  not  so  much  with 
the  psychology  as  with  the  practical  application  of  the  psychological 
principle  to  the  specific  problem,  not  so  much  with  the  plan  as  with 
the  tested  plan.  Business  men  are  as  willing  as  any  other  group  of 
men  to  learn  from  the  experiences  of  others.  It  has  been  from  this 
point  of  view,  mainly,  that  this  list  has  been  compiled. 

Of  so-called  "inspirational  books,"  for  business  men,  only  a  few  have 
been  included,  not  for  lack  of  appreciation  of  their  real  value  and  their 
undoubted  popularity  but  rather  because  they  form  such  a  large  group 
of  titles  that  it  is  difficult  to  select  from  them  with  discrimination. 

A  large  number  of  very  valuable  and  practical  books  come  from 
schools  which  conduct  correspondence  courses  in  business.  Many  of 
these,  particularly  those  from  LaSalle  Extension  University  and  a  few 
from  the  International  Correspondence  Schools,  have  been  included  in 
this  list.  The  Alexander  Hamilton  Institute  books  have  not  been  in- 
cluded because  they  are  sold  only  to  the  students  taking  the  course 
and  are  difficult  to  obtain  second-hand.  They  contain  excellent  mate- 
rial, and  will  be  found  in  many  libraries. 

Ill 


IV  PREFACE 

The  books  starred  constitute  suggestions  for  first  purchases,  par- 
ticularly for  the  smaller  libraries  which  are  beginning  to  feel  the 
need  of  a  special  collection  of  business  books — a  collection  such  as  no 
modern  library  can  well  afford  to  be  without,  if  it  expects  to  meet  the 
needs  of  the  day. 

No  list  of  business  books  can  be  quite  complete  without  at  least  a 
brief  mention  of  the  large  mass  of  material  of  interest  and  practical 
value  to  the  business  world  which  lies  outside  the  realm  of  bound  books 
and  includes  all  sorts  of  pamphlet  material,  trade  papers,  house  or- 
gans, statistics,  maps,  trade  directories,  special  reports,  federal,  state 
and  city  documents,  etc.,  etc.  Much  of  this  material  it  is  impossible  to 
list,  much  is  ephemeral,  and  much  varies  with  different  communities, 
but  it  cannot  long  be  ignored  in  the  building  up  of  a  workable,  up-to- 
date  collection  of  business  literature. 

ETHEL  CLELAND. 


INTRODUCTION 

Why  have  we  made  this  list?  Because  there  is  a  demand  for  it,  and 
we  know  it  will  be  used. 

A  few  years  ago  books  on  business  were  scorned  by  Business  men, 
and  for  good  reasons.  They  were  few  in  number  and  very  poor.  They 
were  nearly  all  quite  preachy  in  tone,  were  built  on  the  "Log  Cabin  to 
White  House"  plan,  and  were  written  by  persons  who  had  never  done 
business  and  did  not  know  business. 

If  the  present  day  scope  of  the  term  "business  books"  is  still  not  well 
known  to  you,  glance  over  the  list  of  subjects  that  are  covered  by  this 
volume,  remembering  that  it  does  not  claim  to  include  more  than  an 
outline  of  the  v/hole  field.  You  will  hnd  that  the  subjects  begin  with 
Ethics,  Psychology  and  Personal  Efficiency;  that  is,  with  morals  of 
trade  and  industry,  the  brain  of  the  human  machine,  and  the  art  of 
getting  the  best  possible  service  out  of  one's  own  mind  and  body. 
Here  are  subjects  that  are  now  thought  to  be  proper  for  the  study  of 
a  young  man  who  wants  to  do  something  worth  while  in  the  indus- 
trial world.  They  are  today  quite  generally  admitted  to  be  business 
topics. 

Again  let  me  say,  that  if  you  are  not  familiar  with  modern  business 
literature  it  will  pay  you  well  to  run  through  this  whole  list  of  the 
subjects  with  which  the  500  books  here  listed  deal.  It  will  suggest  to 
you  the  tremendous  studies  that  have  been  made  in  recent  years  in 
the  subdivision  and  specialization  of  those  managerial  activities  which 
guide  all  our  industrial  life.  It  will  go  far,  also,  toward  convincing 
you  that  we  have  passed  the  day  in  which  bookishness  was  thought 
to  be  a  proper  attribute  of  the  "student"  and  professor  only,  and  a 
hindrance  rather  than  a  help  to  the  man  of  affairs.  Wliere  it  used  to 
be  said  in  praise  of  a  man,  "He  is  hard-headed,"  it  is  now  said,  as  the 
existence  of  the  books  in  this  list  quite  clearly  discloses,  "He  reads !" 

What  I  have  just  said  could  not  be  said  so  confidently  if  the  books 
here  listed  were  merely  published — and  not  used.  But  they  are  used, 
and  to  an  increasing  extent  every  day.  It  pays  writers  to  write  them, 
and  it  pays  publishers  to  produce  them,  or  they  would  not  have  come 
forth  in  recent  years  in  such  a  flood  that  of  them  all  the  500  here 
named  is  only  a  small  part. 

The  modern  industrial  worker  is  a  user  of  print ;  that  is  the  out- 
standing fact  which  the  present  day  flood  of  books  in  industry  sets 
plainly  before  us.     And  daily  the  industrial  worker  reads  more  and 

V 


VI  INTRODUCTION 

more ;  and  daily  the  habit  of  using  print  to  his  profit  goes  further 
down  the  Hne,  from  president  and  manager  to  superintendent,  fore- 
man, expert  workman  and  day  laborer. 

This  spread  of  the  reading  habit  in  our  industrial  world  could  have 
been  predicted  long  ago,  so  inevitably  has  it  grown  out  of  our  social 
habits  and  conditions. 

For  nearly  a  hundred  years  we  have  held  to  and  tried  to  put  into 
practice,  the  doctrine  that  every  child  must  be  taught  to  read  at  public 
expense.  We  have  not  succeeded  in  making  our  practice  conform  pre- 
cisely to  our  doctrine;  but  we  have  given  to  millions  the  reading 
power,  and  to  most  of  the  millions  a  touch  of  the  reading  habit.  Upon 
this  nation-wide  ability  to  read,  the  newspapers  have  built  their  as- 
tounding empire.  Even  the  meanest  of  these  newspapers  has  helj^ed 
to  spread  the  habit  of  reading  and  thereby  to  increase  the  total  of  our 
reading  skill.  In  no  country  in  the  world  has  the  Little  School  Mas- 
ter of  printer's  ink  been  so  constant  in  his  teaching  as  he  has  in 
America. 

To  the  newspapers,  in  due  course,  were  inevitably  added  the  special 
journals,  weekly  and  monthly,  of  every  kind.  Of  these,  the  more  po- 
tent teachers  of  reading  are  perhaps  the  popular  ones  whose  glowing 
covers,  most  often  of  the  feminine  gender,  makes  our  news  stands  so 
resplendent.  But  behind  these,  not  so  often  soon  on  the  public  high- 
ways, but  more  definitely  efl'ective  in  their  teaching",  has  grown  up  a 
group  of  trade  or  technical  journals.  They  are  born  evidently  of  two 
things,  the  habit  of  reading,  which  is  the  child  of  the  printing  press 
and  the  school,  and  the  wish  to  learn  more  of  one's  calling,  which  is 
itself  in  part  a  product  of  the  reading  habit  and  in  part  of  the  compe- 
tition between  industry  and  industry  and  between  man  and  man. 

Within  this  field  of  the  trade  joui^nal,  and  the  term  inckides  Cjuite 
naturally  many  journals  devoted  largely  to  science,  there  began  to 
appear,  a  few  years  ago,  journals  devoted  to  the  business  side  of  in- 
dustry. The  word  business  here  is  very  elastic  and  is  not  capable  of 
definition.  As  first  used  it  probably  included  little  more  than  office 
management.  Indeed,  the  first  journal  that  appeared  in  this  field  was 
perhaps  one,  born  over  20  years  ago,  that  called  itself  "Business,"  and 
devoted  itself  almost  exclusively  to  ofiice  affairs.  But  in  time  the 
"office"  part  of  the  term  was  dropped,  and  "business"  was  commonly 
held  to  include  the  whole  field  of  "management."  How  wide  this  field 
is  now  found  to  be  is  suggested,  as  already  noted,  by  the  range  of 
special  topics  covered  by  this  list. 


INTRODUCTION  VII 

This,  then,  given  our  general  character  and  our  opportunities,  and 
the  printing  press,  is  what  the  prophetically  minded  could  have  for- 
seen  100  years  ago :  The  schools  and  universal  ability  to  read ;  the 
readers,  the  printing  press  and  cheap  paper,  and,  therefore,  the  omni- 
present newspaper;  the  newspapers,  encouraging  the  reading  habit, 
and  a  tjiirst  for  news,  which  only  the  practice  of  the  reading  art  can 
satisfy,  and,  therefore,  more  and  more  readers;  industrial  develop- 
ment among  a  migrant,  resourceful  and  inquiring  people  in  a  land  of 
unlimited  resource,  and,  therefore,  a  habit  of  competing  in  industry 
which  called  out  all  that  there  was  of  power  and  knowledge  in  every 
competitor ;  the  competitor's  demand  for  more  knowledge  of  his  spe- 
cial calling,  and,  therefore,  the  special  trade  and  technical  journal ;  the 
further  demand,  by  the  leaders  in  competing  industries  and  the  super- 
intendents, managers,  foremen,  and  more  ambitious  workers,  for  well- 
digested  summaries  in  book  form  of  the  best  that  the  special  trade  and 
business  journals  had  put  forth,  and,  therefore,  the  books  on  the  list 
now  in  your  hands. 

The  moral  is  as  o|)vious  as  the  sequence  of  this  belated  prophecy : 
"The  Habit  of  Reading  possesses  now  the  Business  World,  and 
Things  Worth  Reading  are  Read ;  it  is  not  Too  Soon  to  Begin  Read- 
ing on  Your  Own  Business." 

Our  modest  hope  is  that  this  list  will  help  a  few  to  make  useful  ap- 
plication of  the  moral  of  this  introduction. 

J.  C.  DANA. 
Public  Library, 
Newark,  N.  J. 
October,  1919. 


VIII  NOTES 

The  War  Library  Service  of  the  American  Library  Association 
presents  this  compilation  in  response  to  definite  need  for  a  list  of 
books  on  the  various  phases  of  modern  business  and  w^ith  the  desire 
to  be  of  service  to  librarians  and  teachers  who  are  concerned  directly 
with  the  vocational  education  of  the  discharged  soldier  and  sailor.  It 
is  hoped  that  the  list  will  receive  the  same  welcome  and  quick  re- 
sponse as  were  given  to  "One  Thousand  Technical  Books"  compiled 
by  Mr.  Herbert  L.  Cowing  and  published  by  War  Service  in  July, 
1919,  and  that  by  means  of  these  companion  lists,  librarians  and  the 
patrons  of  libraries  will  find  the  field  of  technical  and  business  litera- 
ture fairly  well  covered. 

The  work  of  compilation  and  annotation  was  done  by  Miss  Ethel 
Cleland,  Librarian  of  the  Business  Branch  of  the  Indianapolis  Public 
Library.  At  her  request,  a  few  annotations  were  made  at  War  Service 
Headquarters  for  books  so  new  as  not  to  be  available  and  for  which  no 
reliable  reviews  could  be  found.  Having  access  to  the  shelves  of  the 
Library  of  Congress  facilitated  such  work.  These  annotations,  the 
indexes  and  sub-headings  and  some  re-arrangement  of  subjects,  as 
well  as  the  general  editing  of  the  list  are  the  work  of  Mrs.  S.  H.  Pow- 
ell, a  member  of  the  stafif  of  the  Book  Selection  Department. 

RENA  REESE, 
October,  1919  Head  of  Book  Department. 


NOTE 

The  type  for  this  list  is  being  held  by  the  printer.  A  stock  will  be 
kept  on  hand  so  that  libraries  wishing  copies  in  quantity  beyond  those 
distributed  free  in  the  initial  distribution  may  buy  them  at  cost.  Li- 
braries wishing  reprints  of  any  section  of  this  list  6r  of  "One  Thou- 
sand Technical  Books"  may  arrange  for  them  at  cost.  Libraries  and 
others  interested  are  invited  to  make  suggestions  for  the  improve- 
ment of  the  lists  either  by  way  of  correcting  errors,  or  by  suggesting 
titles  suitable  for  addition  or  omission. 

George  B.  Utley,  Secretary 
American  Library  Association 
78  E.  Washington  St. 
Chicago,  Illinois. 


TABLE  OF  CONTENTS 


BUSINESS— GENERAL 

GENERAL  ASPECTS   1 

ETHICS   2 

PSYCHOLOGY      2 

PERSONAL    EFFICIENCY 3 

ECONOMICS    3 

LAW   '^ 

PURCHASING S 

CREDITS    AND    COLLECTIONS 5 


COMMERCE 

GENERAL  7 

RAILROAD   TRANSPORTATION    7 

FOREIGN    TRADE    H 


FINANCE 

BANKS   AND    BANKING   13 

SAVINGS    BANKS    16 

TRUST  COMPANIES 16 

STOCKS   AND   BONDS   16 

FOREIGN    EXCHANGE    17 


BOOKKEEPING,  ACCOUNTING  AND  AUDITING 

BOOKKEEPING    19 

ACCOUNTING 19 

AUDITING    21 


FACTORY  ORGANIZATION  AND  MANAGEMENT 

GENERAL     23 

INDUSTRIAL  EFFICIENCY  AND   SCIENTIFIC   MANAGEMENT 24 

EMPLOYMENT   AND    EMPLOYMENT   MANAGEMENT 26 

FACTORY  ACCOUNTS   27 

OFFICE  PRACTICE 

GENERAL   31 

BUSINESS    LETTERS    32 

STATISTICS    AND    GRAPHS 33 


ADVERTISING 

PSYCHOLOGY,   PHILOSOPHY   AND   THEORY 35 

BUSINESS   METHODS   35 

TECHNIQUE    36 

SPECIAL   FORMS   AND    METHODS 37 

IX 


X  TABLE  OF  CONTENTS 


SALESMANSHIP 


PSYCHOLOGY   AND    THEORY 5'> 

SALES   MANAGEMENT    i') 

SPECIAL  TYPES   OF  SELLING 3<> 

TECHNIQUE   40 


RETAIL  TRADE  AND  SPECIAL  LINES 

GENERAL . 41 

SPECIAL  line's   - 42 


INSURANCE 

GENERAL  49 

THEORY   49 

BUSINESS    49 

LIFE   49 

PROPERTY    50 

SOCIAL    51 


PUBLISHERS'  DIRECTORY,  AUTHOR  INDEX,  SUBJECT  INDEX 

PUBLISHERS'    DIRECTORY    53 

AUTHOR   INDEX    59 

SUBJECT   INDEX    H 


BUSINESS:  GENERAL 

Allen,  F.  J.     Business  employment.     1916  Ginn    $1 

Discusses  the   opportunities   for  employment  in  the  field  of  general 
business. 
*Brisco,  N.  A.     Economics  of  business.     1913  Macmillan     $1.50 

The  principles  and  the  main  points  of  everyday  practice  in  all  de- 
partments of  business,  both  wholesale  and  retail  offices  and  shops. 

Crewdson,  C.  N.    Building  business.    1907  Appleton    $1  .'25 

An  informal  discussion  in  narrative  style  of  the  various  aspects  of  a 
business  career. 

♦Derrick,  P.  E.    How  to  reduce  selling  costs.    1916  Newnes    6/ 

"It  costs  more  to  sell  goods  than  it  does  to  make  them." 

Dicksee,  L.  R.    Business  organization.    1910        _      Longmans    $1.50 
The  object  of  this  book  is  "to  indicate  the  connection  between  the 
abstract  science  of  economics,  of  currency,  of  accounting,  and  the  like, 
and  practical  business  operations." 

*Douglas,  A.  W.     Merchandising.    1918  Macmillan     $1 

"This  book  is  the  result  of  forty  years  experience  and  service  in  one 
of  the  largest  distributing  houses  tn  the  country  and  consequently  it 
reflects  methods  and  processes  which  are  in  actual  daily  use." 

*Fernley,  T.  A.     Price  maintenance.     1912  Commercial  pub.     $2 

Valuable  for  general  manager,  sales  manager,  treasurer,  credit  man, 
salesman — all  who  are  concerned  in  management  of  business  and  sale 
of  merchandise. 

Fiske,  A.  K.    Honest  business.    1914  Ptitnam    $1.25 

Essential  factors  and  conditions  that  should  control  and  direct  busi- 
ness organizations. 

Higinbotham,  H.  N.    The  making  of  a  merchant.    1906    Forbes  $1.50 
Written  to  point  out  as  far  as  possible,  "to  the  young  adventurer 
into  the  mazes  of  commercial  activity,"  the  faults  and  mistakes  which 
must  in  all  probability  beset  him. 

*Lewis,  E.  S.     Getting  the  most  out  of  business ;  observations  of  the 
application  of  the  scientific  method  to  business  practice.    1919 

Ronald    $2 
The  fundamentals  of  organization,  management  and  business  poli- 
cies and  how  they  are  applied. 

Lough,  W.     Business  finance.     1917  Ronald    $3 

A  practical  study  of  financial  management  in  private  business  con- 
cerns. 

Shaw,  A.  W.    Some  problems  in  market  distribution.    1915 

Harvard    $1 
How  to  reduce  the  expense  wastes  in  our  present  method  of  distri- 
bution. 

Sparling,  S.  E.     Introduction  to  business  organization.     1906 

Macmillan     $1.25 
Includes  such  well  known  forms  as  factory  organization,  commercial 
organization,  exchange,  selling,  wholesaling  and  retailing,  advertising, 
credits  and  collections. 


2  BUSINESS:  GENERAL 

Teller,  W.  P.  A,  and  Brown,  H.  E.    A  first  book  in  business  methods. 
1915  Rand     75c 

An  elementary  text  book  in  everyday  business  transactions. 

♦Tipper,  H.     The  new  business.     1915  Doubleday    $2 

Fundamentals  of  trading  and  marketing. 

ETHICS 

Page,  E.  D.     Trade  morals,  their  relation  to  the  science  of  society. 
1914  Yale    ^1.50 

The  object  of  the  book  is  "To  clarify  if  not  to  solve  some  difficulties 
by  which  the  men  of  our  time  are  perplexed,"  to  show,  "the  inter-rela- 
tions of  society,  morals  and  mind  in  their  effect  upon  the  conduct  of 
the  business  man." 

Tead,  O.    Instincts  in  industry.     1918  Houghton  5?1.40 

"Today,  as  never  before,  the  professional  man,  the  employer,  the 
employment  manager  and  foreman,  the  labor,  leader  and  social  worker 
— all  are  under  the  necessity  of  knowing  what  the  workers  are  think- 
ing and  feeling,  of  discovering  the  context  of  their  mental  life  and  the 
impulses  by  which  they  are  moved." 

PSYCHOLOGY 

*Blackford,  Mrs.  K.  M.    Analyzing  character.     5th  ed.     1916 

H.  Alden,  inc.  50  East  42d  St.  N.  Y.  City     $3 
Establishes  a  science  of  judging  men  by  their  physiognomy. 

Fosbroke,  G.  E.    Character  reading  through  analysis  of  the  features. 
1914  Putnam    $1.50 

Goes  into  greater  detail  than  Blackford. 

Knowlson,  T.  S.     Business  psychology.     1912  Sheldon  univ.     $2 

In  addition  to  general  discussion  of  the  subject,  the  book  contains 
a  system  of  mental  drill  to  increase  commercial  efficiency  and  to  add 
to  inental  acumen. 

•*Munsterberg,  H,    Business  psychology.    1915  La  Salle    $2 

"It  is  the  aim  of  this  volume  to  bring  together  those  results  of  mod- 
ern psychological  thinking  which  are  significant  for  the  work  of  the 
business  man." 

*Munsterberg,  H.     Psycholog}'-  and  industrial  efficiency.     1913 

Houghton    .$1.50 
Part  1:     The  best  possible  man;   Part  2:     The  best  possible  work; 
Part  3:     The  best  possible  effect. 

*Scott,  W.  D.    Increasing  human  efficiency  in  business.    1913 

Macmillan     50c 
"For  the  science  of  psychology  is,  in  respect  to  certain  data,  mere)y 
common  sense,  the  wisdom  of  experience,  analyzed,  formulated,  and 
codified.     It  has  taken  its  place,  with  physics  and  chemistry,  as  the 
ally  and  employee  of  trade  and  industry." 

*Scott,  W.  D.    Influencing  men  in  business.    1916  Roland    $1 

Dedicated  to  "the  young  business  man  whose  interest  is  in  influ- 
encing men  rather  than  in  handling  things;  and  who  is  studying  to 
make  his  arguments  more  convincing  and  his  suggestions  more  coer- 
cive." 


BUSINESS:  GENERAL  3 

Stockwell,  K.  G.     Essential  elements  of  business  character.     191] 

Revell     60c 
The  chapters   lake  up;    Business   organization;   business   knowledge; 
business    energy;    business    reliability;    business    economy;    system    in 
business;  financial  ability  in  business;  some  over-looked  expenses;  im- 
agined profits;  business  sentiment. 

Swift,  E.  J.     Psychology  and  the  day's  work.    1918  Scribner    $2 

Practical  application  of  psychology  to  daily  life,  a  recent  book  in  th^ 
recently  exploited  field  of  "applied  psychology." 


PERSONAL  EFFICIENCY 

Bennett,  A.     How  to  live  on  M  hours  a  day.     1910  Doran     50c 

A  theory  of  "scientific  management"  for  individuals. 

Fowler,  N.  C.    How  to  get  your  pay  raised.    1912  McClurg    $1 

Practical  optimism,  "it  is  up  to  you." 

Grimshaw,  R.    Lessons  in  personal  efficiency.   1918   Macmillan  .fl.50 
"Practical   suggestions   abound   for  the   training  of  the  attention,   of 
the  will,  of  the  ability  to  plan,  of  logical  consecutive  thought,  of  the 
cultivation  of  right  habits,  of  the  quality  to  succeed,  etc." 

Haddock,  F.  C.     Power  of  will.     1916  Pelton    $3 

"Your  brain  matter  is  your  sole  workshop  for  success  in  this  work. 
What  you  do  with  this  mysterious  substance — the  lines  of  action 
which  you  open  up  in  it — the  freedom  with  which  thought  processes 
are  allowed  to  operate — the  skill  and  swiftness  with  which  you  trans- 
fer the  mind's  energy  into  visible  reality — all  rest  with  your  will." 

*Hollingworth,  H.  L.    Applied  psychology.    1917         Appleton    §2.25 
"To  be   a   success  or  failure   means   to   succeed   or   to   fail   to   adjust 
oneself  to  one's  environment." 

Kleiser,  G.    How  to  build  mental  power.     1917  Funk    $3 

Definite  outlines  for  procedure  for  every  day  in  the  week. 

Marden,  O.  S.     p:verybody  ahead.    1916  F.  E.  Morrison     $3 

A  good  example  of  the  so-called  "inspirational  books." 

*Maxwell,  W.  M.     If  I  were  twenty-one.     1917  Lippincott    $1.25 

Clever  and  readable  advice,  presumably  from  an  older  man  to  a 
younger  one  just  entering  business. 

Watt,  H.  J.    The  economy  and  training  of  memory.    1909 

Longmans     50c 
"If  you  find  a  memory-improvement  scheme  that  will  enable  you  to 
hold  in  mind  all  the  things  about  all  aspects  of  your  business  that  have 
passed  under  your  eyes  for  one  year  or  ten  years  past,  buy  it  quick." 


ECONOMICS 

Adams,  H.  C.    Description  of  industry,  an  introduction  to  economics. 
1919  Holt     .$1.25 

The  author's  aim  is  to  supply  a  historical  or  descriptive  background 
for  courses  in  business  training. 


[  BUSINESS:  GENERAL 

Bogart,  E.  L,     Business  economics.     1915  La  Salle    $2 

Eddy,  A.  J.    The  new  competition.     1912  McClurg    $1.50 

An  examination  of  the  conditions  underlying  the  radical  change  that 
is  taking  place  in  the  commercial  and  industrial  world — the  change 
from  a  competitive  to  a  cooperative  basis. 

Friedman,  E.  M.,  ed.     American  problems  of  reconstruction.     1918 

Button  $4 
The  contributors  w^ere  requested  to  treat  their  subjects  with  the  fol- 
lowing points  in  view;  a.  What  are  the  temporary  effects  of  war? 
b.  How  may  readjustments  to  peace  conditions  be  facilitated?  c. 
What  are  the  permanent  effects  of  the  war?  d.  What  changes  in  our 
national  life  must  result  therefrom?  e.  What  should  be  our  national 
economic  policy? 

Koester,  F.    The  price  of  inefficiency.    1913  Sturgis    $2 

"It  is  the  purpose  of  this  book  to  show  where  the  frightful  wastes 
are  being  incurred,  in  government,  and  industrial,  social  and  educational 
affairs." 

McPherson,  L.  G.    Hov^  the  world  makes  its  living.    1916 

Century     $2 


LAW 

Bacon,  F.  H.    Everyday  law.    1918  McBride    $1 

"A  plain  statement  of  the  elemental  principles  of  law  governing  or- 
dinary business  transactions."     Sub-title. 

Burdick,  F.  M.     Essentials  of  business  law.     1908         Appleton  ^1.10 
"Shows   how   rules   of   law   govern   ordinary  business.    .    .   will   help 
[the  reader]  to  avoid  many  pitfalls." 

Chamberlain,  J.  A.    Principles  of  business  law.  1908  Anderson  $2.50 
Fundamental  principles  of  law  relating  to  ordinary   business  trans- 
actions. 

Conyngton,  T.  and  Smart,  E.  A.    Business  law.    1918  Ronald  $4 

A  working  manual  of  everyday  law. 

Crane,  U.  E.    Business  law  for  business  men.    1916    Winston    .$;).50 
Abstracts  of  commercial  law  in  every  state  and  territory  and  legal 
forms  for  many  transactions. 

Gano,  D.  C.  and  Williams,  S.  C.     Commercial  law.    1914   Am.  bk.    $1 
A  popular  non-technical  text  book. 

Huff  cut,  E.  W.    Elements  of  business  law.    1917  Ginn    $1.12 

Textbook  for  students. 

Jones,  L.  A.     Legal  forms.    1909  Bobbs    $6 

Including  forms   in  conveyancing,   together  with   general  legal  and 
business  forms. 

Lapp,  J.  A.,  comp.     Important  federal  laws.     1917  Bowen    $6 

A    compilation    of    the    federal    statutes    which    affect    business    and 
business  men. 


BUSINESS:  GENERAL 


PURCHASING 


Purchasing  and  employment.     1917  Shaw    $1.35 

Contains  a  number  of  brief,  to-the-point  articles  on  purchasing  for 
the  office  or  factory  and  the  organization  of  and  system  in,  the  pur- 
chasing department. 

Rindsfoos,  C.  S.     Purchasing.     1915  McGraw     $3 

Attempts  to  classify  and  study  the  principles  governing  the  work 
of  the  purchasing  agent. 

Thomas,  A.  G.     Principles  of  government  purchasing.     1919 

Appleton    $2.25 
A  volume  which   is   the  direct   outcome  of  government  activities   in 
connection  with   the  war. 

*Twyford,  H.  B.  Purchasing;  its  economic  aspects  and  proper  meth- 
ods. 1915  Van  Nostrand  $3 
A  standard  work  in  the  field  of  purchasing. 


CREDITS  AND  COLLECTIONS 

*Aspley,  J.  C.    What  a  salesman  should  know  about  credits.     1918 

Dartnell    $1 
A  very  useful  little  book  which  connects  the  selling  department  with 
the  credit  department. 

*Blanton,  B.  H.     Credit,  its  principles  and  practice.     1915     Ronald  $2 
A  practical  work  for  credit  men,  presenting  the  principles  and  prac- 
tice involved  in  modern  credits  and  collections,  together  with  an  ex- 
planation of  bankruptcy  proceedings. 

Cassell,  R.  J.    The  art  of  collecting.     1913  Ronald    $2 

Discusses  principles  of  collecting  and  contains  reports,  letters  and 
many  good  suggestions  for  the  collection  manager  and  the  business 
man  in  general. 

Credits  and  collections:  Credits,  E.  M.  Skinner  .  .  .  Collections,  R.  S. 
White  .  .  .  Installment  collections,  H.  E.  Kramer.     1916 

La  Salle    $3 
Written  by  men  who  have  had  phenomenal  personal  success  in  the 
credit   field,  to  inspire  credit  men   to  become  both   sales  builders  and 
profit  makers. 

Credits,  collections  and  finance;  organizing  for  credit  work,  credit 
policies  and  collection  systems,  financing  an  enterprise,  invest- 
ments and  money  markets.  1914  Shaw  $1.50 
A  collection  of  brief  articles  by  credit  men  and  bankers. 

*Ettinger,  R.  P.  and  Golieb,  D.  E.    Credits  and  collections.    1917 

Prentice-Hall     $2 
A    standard    up-to-date    work   on    principles    and    practice    of   cred't 
management. 

*Gardner,  E.  H.     New  collection  methods ;  a  systematic  treatment  of 
the  place  of  collections  in  marketing.     1918  Ronald    $4 

A  thorough  and  reliable  book. 


5  BUSINESS:  GENERAL 

*=Hagerty,  J.  E.     Mercantile  credit.    1913  Holt    $2 

"For  the  students  in  colleges  or  schools  of  commerce,  for  those  en- 
gaged in  many  phases  of  credit  work  and  also  those  interested  in  the 
general  subject  of  credit." 

Kallman,  M.  M.  and  others.     Mercantile  credits.     1914       Ronald    $3 
A  scries  of  lectures  delivered  by  prominent  credit  men,  lawyers  and 
business  men  before  the  Y.  M.  C.  A.  of  Los  Angeles,  Cal. 

Meyer,  C.  A.     Mercantile  credits  and  collections.     1919       Macm.illan 

National  association  of  credit  men.     Credit  man's  diary. 

An  annual  volume  whose  most  important  feature  is  the  summary  of 
state  and  federal  laws  regulating  credit  men. 

96  plans  for  collecting  money  by  mail ;  tested  plans  for  reducing 
credit  losses — proved  ideas  and  letters  that  collect — short  cnts 
for  handling  collection  details — pointers  to  observe  when  ex- 
tending credit.  1917  Shaw 
Carefully  selected  collection  plans  with  an  elaborate  index  under  the 
title  "How  to  find  the  plan  you  want." 

Prendergast,  W.  A.     Credit  and  its  uses.    1906  Appleton    $1.50 

Of  interest  to  the  student  of  credit  in  its  economic  aspect  and  sug- 
gestive to  the  credit  man  in  the  bank  or  in  the  business  house. 

Shryer,  W.  A.     Collecting  by  letter.     1913     2v     Bus.  serv.  corp.     $3 
Vol.   1.      Psychology   of   collecting.     Vol.   2,    Practical   methods   and 
suggestive  sample  collection  letters. 


COMMERCE 

GENERAL 

*Brown,  H.  G.  Principles  of  commerce ;  a  study  of  the  mechanism, 
the  advantages,  and  the  transportation  costs  of  foreign  and  do- 
mestic trade.  1916  Macmillan  $1.75 
An  advanced  text  book  on  the  theory  of  commerce. 

Clow,  F.  R.     Introduction  to  the  study  of  commerce.     1901 

Silver    $1.25 
A  text  book  for  beginners. 

*Day,  C.    A  history  of  commerce.    1917  Longmans    $3 

Contains  short  reading  lists  at  the  close  of  most  of  the  chapters  and 
a  long  list  of  authorities  consulted. 

*Johnson,  E.  R.  and  others.  History  of  domestic  and  foreign  com- 
merce of  the  United  States.  2v.  1915  Carnegie  inst.  $6 
An  exhaustive  and  authoritative  work  on  the  subject. 

Selfndge,  H.  G.    The  romance  of  commerce.     1918  Lane    $3 

A    brilliant    and    entertaining    review    of    the    history    of    commerce, 
written  with  enthusiasm  by  a  successful  merchant  of  today. 

*Whelpley,  J.  D.    The  trade  of  the  world.    1913  '  Century    $3 

A  general  discussion  with  chapters  devoted  to  trade  conditions   in 
each  of  the  more  prominent  countries  of  the  world  of  commerce. 


RAILROAD  TRANSPORTATION 

GENERAL 

Johnson,  E.  R.     Elements  of  transportation.     1909     Appleton     $1.50 
Describes   thoroughly  steam   railroads,  electric   railroads,   and   ocean 
and  inland  water  transportation. 

*Johnson,  E.  R.  and  Van  Metre,  T.  W.  Principle  of  railroad  trans- 
portation. 1916  Appleton  $3.50 
"A  mine  of  information  upon  all  phases  of  the  railroad  problem." 

Knoop,  D.     Outlines  of  railway  economics.     1913     Macmillan     $1.50 
Underlying  principles  of  business  and  industry  applied  to  railroads. 

Protheroe,  E.     Railways  of  the  world.     1914  Button    $3.50 

An  absorbing  history  of  railway  development  in  Europe,  Asia,  Africa 
and  North  and  South  America. 

Ripley,  W.  Z.     Railroad  problems.     1913  Ginn     $3.50 

A  collection  of  special  cases  in  railroad  economics. 

Sakolski,  A.  M.     American  railroad  economics.     1916 

Macmillan     $1.25, 
A  text  book  for  investors  and  students.    The  author  is  an  investment 
analyst  in  New  York. 


8  COMMERCE 

Spearman,  F.  H.     The  strategy  of  great  railroads.     1904 

Scribner    $1.50 
Popular  and  interesting  "stories"  of  various  railroad  lines. 

Sterns,  S.    Railways  in  the  United  States.    1912  Putnam    $1.35 

A  study  of  the  management  of  railroads  and  their  relation   to  the 
community.     Supplementary  notes  bring  the  data  down  to  1911. 

Vrooman,  C.  S.     Amer.  railway  problems  in  the  light  of  European 
experiences.     1910  Oxford    $2 

Valuable  information  on  the  question  of  private  vs.  public  operation. 

ACCOUNTING 

*Adams,  H.  C.    American  railway  accounting;  a  commentary.    1918 

Holt    $3 
"Commentary  on  the  standard  system  of  railway  accounts  promul- 
gated for  and  used  by  American  railways;  Appendix  contains  problems 
peculiar  to  railway  accounting. 

*Hooper,  W.  E.    Railroad  accounting.    1915  Appleton    $2 

An  analysis  of  the  forms  and  methods  of  railroad  accounting  as  pre- 
scribed by  the  Interstate  Commerce  Commission. 


ELECTRIC  RAILWAYS 

*Blake,  H.  W.  and  Jackson,  W.    Electric  railway  transportation.   1917 

McGraw    $5 
A  book  for  the  transportation  department — transportation  methods 
and  practice. 

*Fairchild,  C.  B.    Training  for  the  electric  railway  business.     1919 

Lippincott     $1.50 
Explains   non-technically,   the   business    side   of   electric   railroading 
and  its  various  functions. 

*Fischer,  L.  E.     Economics  of  interurban  railways.     1914 

McGraw    $1.50 
For  operator  and  investor. 

Jackson,  D.  C.  and  McGrath,  D.  J.     Street  railway  fares,  their  i  ela- 
tion to  length  of  haul  and  cost  of  service.    1917    McGraw    $2.50 
Report   of  investigation  carried  on   in   the   Research   division   of  the 
Electrical  engineering  department  of  the  Mass.  institute  of  technologj. 

*May,  I.  A.    Street  railway  accounting,  a  manual  of  operating  practice 

for  electric  railways.     1917 

"An  outline  of  the  methods  used  by  accounting  departments  of  cer- 
tain large  companies  operating  in  accordance  with  the  Interstate  Com 
merce  Commission  regulations." 

EXPRESS  COMPANIES 

♦Chandler,  W.  H.    The  express  service  and  rates.    1914    La  Salie    $3 
Takes  up  in  detail  each  phase  of  the  express  business,  organization, 
service,  rates,  tariffs,  relations  with  carriers,  etc. 


COMMERCE 


FINANCE 


Cleveland,  F.  A.  and  Powell,  F.  W.     Railroad  finance.     V.)i2. 

Appleton    $2.50 
A   comprehensive   statement   of  principles   and   metliods   of   railroad 
finance,  for  students,  investors  and  men  of  affairs. 

Daggett,  S.     Railroad  reorganization.     1908  Houghton    $2 

"A  study  of  railroad  finance  with  particular  reference  to  bank- 
ruptcy and  subsequent  rehabilitation  of  the  property." 

*Eaton,  J.  S.     Handbook  of  railroad  expenses.     1913         McGraw    $3 
"A  handbook  reasonably  complete  for  all  the  purposes  of  the  operat- 
ing officer  or  for  the  railroad  statistician  and  financier." 

*Ripley,  W.  Z.     Railroads ;  finance  and  organization.     1915 

Longmans    $3 
Problems   of   capital   and   capitalization,   securities,   receivership   and 
reorganization,   speculation,    stock   watering,   valuation,    intercorporate 
relations,  consolidation,  pooling  labor,  government  ownership,  account- 
ing. 

*Vanderblue,  H.  B.    Railroad  valuation.    1917  Houghton    .'^3.50 

"A  scientific  study  of  momentous  problems  of  today." 

FREIGHT  AND  FREIGHTAGE 

*Droege,  J.  A.     Freight  terminals  and  trains,  including  a  revision  of 
yards  and  terminals.     1912  McGraw    $5 

■"Essentially  a  treatise  on  freight  transportation  in  all  its  essentials." 

MANAGEMENT  AND  OPERATION 

Haines,  H.  S.     Efliciewt  railway  operation.     1919  Macmillau     $4 

Almost  the  only  text  distinctively  on  operation. 

Lissenden,  G.  B.    Industrial  traffic  management.    1916    Pitman  $3.50 
An  English  book  written  for  the  traffic  manager  in  modern  industry. 

McPherson,  L.  G.     Working  of  the  railroads.    1907  Holt    $1.50 

A  practical  and  detailed  text  primarily  for  the  student. 

*Morris,  R.     Railroad  administration.     1910  Appleton     $2 

Written  from  the  manager's  viewpoint  of  actual  railroad  adminis- 
tration. 

Traffic  field.     1919  La  Salle    $2.75 

Practical  treatise  on  the  industrial  traffic  department,  associated 
traffic  management,  community  traffic  management,  public  utility- 
commission  work,  railway  traffic  management. 

RATES  AND  REGULATIONS 

*Brown,  H.  G.    Transportation  rates  and  their  regulation.     1916 

Macmillan    $1.50 
A  study  of  the  transportation  costs  of  commerce  with  special  refer- 
ence to  American  railroads. 

Dunn,  S.  O.    Regulation  of  railroads.    1918  Appleton    $1.75 

Includes  a  discussion  of  government  ownership  versus  government 
control. 


10  COMMERCE 

Haines,  H.  S.     Problems  in  railway  regulation.     1911 

MacmiUan     $1.75 
Takes  up  the  subject  of  railway  regulation  from  its  beginning  in  this 
country. 

Haines.  H.  S.    Railway  corporations  as  public  servants.    1907 

Macmillan    $1.50 
Railroads  considered  as,  essentially,  public  utilities. 

Johnson,  E.  R.  and  Huebner,  G.  G.     Railroad  traffic  and  rates.     1911 

Appleton     $5 
For  those  engaged  in  railway  services,  particularly  those  interested 
in  traffic  departments  and  rates  systems,     v.  1  takes  up  freight  service, 
V.  3  deals  with  passenger,  express  and  mail  service. 

Judson,  F.  N.    Law  of  interstate  commerce.    1916  Flood    $7.50 

McFall,  R.  J.     Railway  monopoly  and  rate  regulation.     1916 

Longmans     $2 
Theory  of  railroad  valuation  and  rate  regulation. 

McPherson,  L.  G.     Railroad  freight  rates  in  relation  to  the  industry 
and  commerce  of  the  United  States.    1909  Holt    $2.25 

Historic  and  economic  causes  of  the  development  of  transportation 
charges  and  methods  used  in  their  making. 

Meyer,  H.  R.     Government  regulations  of  railway  rates.     1905 

Macmillan    $1.50 
A  study  of  the  experiences  of  the  United  States,  France,  Germany, 
Austria,  Russia  and  Australia. 

Moore,  W.  H.    Railway  nationalism  and  the  average  citizen.    1917 

Button    $1.35 
A  discussion  of  the  Canadian  railroad  problem. 

Raper,  C.  L.     Railway  transportation.     1912  Putnam    $1.50 

History  of  laws  governing  railway  transportation. 

*Ripley,  W.  Z.    Railroads  ;  rates  and  regulation.    1912    Longmans  $3 
A  very  full  discussion  of  rates,  discriminations,  freight  routing  and 
classifications,  special  rate  making  systems  and  Act  to  regulate  com- 
merce. 

Sharfman,  I.  L.    Railway  regulations.    1915  La  Salle    $2 

Wymond,  M.     Government  partnership  in  railroads.     1917 

Wymond    $].50 
The  transportation  problem,  sins  of  regulation,  sins  of  the  railroads, 
a    constructive    railroad    policy,    government    ownership    of    railroads. 
The  author  thinks  government  ownership  inadvisable. 

Wymond,  M.    Railroad  valuation  and  rates.    1916      Wymond    $1.50 
The  writer  has  had  some  "thirty  years  experience  in  connection  with 
the  promotion,  construction,  reconstruction,  operation  and  valuation  of 
railroads,  and  as  an  engineer  in  the  service  of  railroads,  banks,  local 
communities  and  industrial  and  mining  corporations." 


COMMERCE  11 

TERMINALS 

*MacElwee,  R.  S.     Ports  and  terminal  facilities.     1918     McGraw^    $3 
An  attempt  to  answer  the  question  "What  makes  a  successful  port?" 

FOREIGN  TRADE 

*Aughinbaugh,  W.  E.     Selling-  Latin  America,  a  problem  in  interna- 
tional salesmanship ;  what  to  sell  and  how  to  sell  it.    1915 

Small     $2 
A  book  of  lively  interest  to  the  casual  reader  and  of  great  profit  to 
any  one  interested  in  trade  with  Latin  America.     The  author  speaks 
with  authority  of  twenty  years  experience  in  these  fields. 

Beable,  W.  H.    Commercial  Russia.    1919  Macmillan    $3 

Deals  with  commercial  possibilities,  prospects  of  different  lines   of 
business  and  methods  to  be  followed. 

*Brown,  H.   G.     International  trade   and  exchange;  a   study  of  the 
mechanism  and  advantages  of  commerce.    1915    Macmillan    90c 
A  book  embodying  a  study  of  two  subjects  which  in  any  considera- 
tion of  underlying  principles  it  is  almost  impossible  to  separate. 

*Filsinger,  E.  B.     Exporting  to  Latin  America ;  a  handbook  for  mer- 
chants, manufacturers  and  exporters.     1916  Appleton    $3 
"His   presentation   shows  that  successful  competition  for  Latin  Arneri- 
can  trade  is  not  merely  a   question  of  prices  but  involves   questions 
of  credit,  adaptability  to  location,  taste,  willingness  to  conform  to  local 
methods." 

Filsinger,  E,  B.    Trading  with  Latin  America.     1917 

Irving  nat.  bank     gratis 
Obtaining  orders,  filing  orders,  shipping  orders,  payment  for  orders. 

Goldstein,  J.  M.    Russia,  her  economic  past  and  future.    1919 

Russian  information  bureau,  N.  Y. 

Hough,  B.  O.    Ocean  traffic  and  trade.    1914  La  Salle    $3 

"Water  borne  commerce  long  ago  parted  coinpany  from  Romance 
and  is  today  a  highly  specialized  and  systematized  business." 

*Hough,  B.  O.    Practical  exporting.    1915  Amer.  ex.    $4 

Arranged  for  quick  and  direct  reference  by  the  export  manager,  for 
information  and  guidance  on  any  special  phase  of  exporting.  The  docu- 
ments included  are  reproductions  of  ones  in  actual  use. 

Hurley,  E.  N.     Awakening  of  business.     1916  Doubleday    $3 

Deals  largely  with  the  question  of  combinations  of  exporting  firms 
for  foreign  marketing. 

Hutchinson,  L.    The  Panama  canal  and  international  trade  competi- 
tion.    1915  Macmillan     $1.75 
Deals  not  so  much  with  facts  and  figures  of  international  trade  as 
with  tendencies  in  the  development  of  various  commodities  and  of  the 
countries  whose  foreign  commerce  will  be  most  influenced  by  the  ex- 
istence of  the  canal. 

*Johnson,  E.  R.    Panama  canal  and  commerce.    1916        Appleton    $2 
Explains  why  the  canal  was  built  and  discusses  its  use  by  the  com- 
merce, and  shipping  of  the  United  States  and  other  countries. 


12  COMMERCE 

*Johnson,  E.  R.  and  Huebner,  G.  G.  Principles  of  ocean  transporta- 
tion. 1918  Appleton  $2.50 
"A  volume  to  which  college  student,  steamship  manager,  and  shipper 
can  turn  for  a  description  of  ocean  carriers,  an  account  of  ocean  con- 
ferences, an  explanation  of  ocean  rates  and  fares  and  a  description  of 
principles  and  practices  of  government  aid  and  regulation  of  ocean 
shipping." 

Jones,  C.  L.     Carribbean  interests  of  the  United  States.    1916 

Appleton    $2.50 
"We  are,  with  a  few  exceptions,  the  best  customer  of  these  commu- 
nities.    In  a  greater  number,  we  hold  the  most  important  position  in 
their  export  trade." 

Owen,  Sir  D.     Ocean  trade  and  shipping.     1914    Univ.  Press     $3.25 
An  English  book  summarizing  international   trade,   ship  ownership 
and  regulation,  Lloyds'  ship  papers  in  war. 

Peterson,  C.  E.  W.     Plow  to  do  business  with  Russia ;  hints  and  ad- 
vice to  business  men  dealing  with  Russia.     1917     Pitman     $2.25 
The   author,   formerly   a   merchant   in    Petrograd    and    Riga,   knows 
actual  economic  conditions  and  business  methods  in  Russia. 

Trading  with  the  Far  East.     1919  Irving  nat.  bank 

How  to   sell  in  the   Orient;   policies;   methods;   advertising;   credits; 
financing  documents;  deliveries. 

*Vedder,  G.  C.    American  methods  in  foreign  trade ;  a  guide  to  export 
selling  policy.     1919  McGraw    $2 

Verrill,  A.  H.    Getting  together  with  Latin  America.     1918 

Button     $2 
Similar  to  his  earlier  books  on  the  subject,  this  volume  contains  the 
latest  figures   and   statistical   data   on   the  various   countries   of   Latin 
America  which  it  is  possible  to  obtain. 


FINANCE 

BANKS  AND  BANKING 

Part  1.     The  theory  of  money  and  banking,  for  the  bank  official  and 
the  student  of  finance. 

Part  2.     Practical  banking,  for  the  banker,  bank  department  head,  and 
bank  employee. 

PART  1.    THE  THEORY  OF  BANKING 

Cannon,  J.  G.     Clearing-houses.     1900  Appleton    $2.50 

A  simple  statement  of  the  history,  organization,  purpoess  and  work- 
ings of  the  clearing  house. 

'•'Cleveland,  F.  A.     Funds  and  their  uses.     Rev.  ed.     1919 

Appleton     $1.50 
Answers  the  questions:     What  are  funds?     How  are  funds  obtained? 
What  institutions  and  agencies  are  employed  in  funding  operations? 

*Conant,  C.  A.    The  principles  of  money  and  banking.     1905 

Harpers     $4 
"A   standard  advanced  book  for   every  bank  official   and   student   of 
finance." 

*Dunbar,  C.  F.    The  theory  and  history  of  banking.    3d  ed.    enl.    1917 

Putnam     $1.50 
Clearly  written  textbook  for  college  students.     Covers  foreign  bank- 
ing systems  as  well  as  that  of  the  United  States. 

*Fisher,  I.    The  rate  of  interest;  its  nature,  determination  and  relation 
to  economic  phenomena.     1907  Macmillan     $3 

A  critical  study  of  prcviou;  theories  of  interest  and  an  attempt  to 
formulate  what  seems  to  the  author  the  correct  theory. 

*Fisher,  I.  and  Brown,  H.  G.    The  purchasing  power  of  money.     1911 

Macmillan     $3 
Applies  the  principles  determining  the  purchasing  power  of  money 
to  the   study   of  the   historical   changes   in   that   purchasing  power   in- 
cluding the  recent  change  in  the  "cost  of  living." 

Hoag,  C.  G.    Theory  of  interest.    1914  Macmillan    $1.50 

Written  for  both  the  wage  earner  and  the  capitalist. 

*Holdsworth,  J.  T.     Money  and  banking.     New  ed.     1917 

Appleton    $3.25 
"No  other  volume  persents  so  concisely  the  subjects  of  money  and 
banking." 

Hull,  G.  H.     Industrial  depressions.     1911  Stokes    $2.75 

An  analysis  and  classification  of  the  real  and  supposed  causes  of  a 
new  malady  in  the  manufacturing  and  industrial  world,  namely,  in- 
dustrial depression. 

Kemmerer,  E.  W.    A  B  C  of  the  federal  reserve  system.    2d  ed.    1918 

Princeton     $1.25 
"To  give  the  reader  an  undertsanding  of  the  fundamentals  of  this 
new  regime  in  American  banking." 


U  FINANCE 

*Kniffin,  W.  H.     Commercial  paper,  acceptances  and  the  analysis  of 
credit  statements.     1918  Bankers  pub.  co.     $2.50 

A  practical  treatise  on  commercial  pap«r,  with  particular  reference 
to  the  processes  by  which  the  credit  risk  is  determined  where  such  in- 
struments are  purchased  as  a  bank  investment. 

*Laughlin,  J.  L.    The  principles  of  money.     1903  Scribner    $3 

Establishes  the  underlying  theories  of  metallic  money,  paper  \iioney, 
banking.  Contains  suggestive  references  at  the  head  of  each  chapter 
and  a  bibliography  on  prices. 

*Moulton,  H.  G.  ed.    Principles  of  banking.    1917  Univ.  of  Chicago  $2 
Selected  readings. 

*Taylor,  W.  G.  L.    Credit  system.    1913  Macmillan    $2.25 

What  credit  is,  what  it  does  and  how  it  works. 

*Thralls,  J.    Clearing  house.    1916  Amer.  Bankers'  Assn.    $1 

"Only  a  limited  number  of  persons,  including  bankers,  realize  the 
important  part  that  clearing  houses  have  played  in  the  development  of 
the  United  States." 

White,  H.    Money  and  banking.    1914  Ginn    $1.50 

A  standard  book  on  actual  American  money  problems  and  banking 
methods. 


PART  2.    PRACTICAL  BANKING 

*Agger,  E.  E.     Organized  banking.     1918  Holt     $3 

"This  book  grew  out  of  a  part  of  a  course  on  the  subject  of  money 

and  banking  given  by  the  author  at  Columbia  university."  "Selected 
references"  at  end  of  each  chapter. 

Barrett,  A.  R.     Modern  banking  methods  and  practical  bank  book- 
keeping.    1911  Bankers  pub,  co.    $4 
Well  adapted  to  the  use  of  small  country  banks  as  well  as  large  city 
institutions.     More  than  two  hunderd  forms  are  illustrated. 

Fiske,  A.  K.     Modern  bank.    1904  Appleton    $1.50 

An  historical  and  general  discussion  of  banking  as  well  as  a  practi- 
cal guide  on  the  subject. 

Harris,  R.  S.    Practical  banking,  with  a  survey  of  the  federal  reserve 
act.     1915  Houghton     $1.75 

Designed  as  a  text  book. 

*Knifiin,  W.  H.    The  practical  work  of  a  bank.    4th  ed.    1919 

Bankers  pub.  co.  $5 
"There  isn't  a  single  practical  banking  problem  or  detail  of  bank  ad- 
ministration that  this  book  doesn't  take  up  carefully  and  describe  in 
detail.  Tells  how  to  increase  the  efficiency  of  a  bank — how  to  make 
the  work  run  more  smoothly — how  to  get  the  most  out  of  the  equip- 
ment." 

*Lewis,  E.  S.     Financial  advertising.     1908  Levey     $5 

An   analysis   of   the   essentials   of   good   advertising  with    particulai' 
references  to  the  kind  of  publicity  suitable  for  financial  institutions. 


FINANCE  15 

MacGregor,  T.  D.     Bank  advertising  plans.     1913 

Bankers  pub.  co.  $3.50 
Consists  entirely  of  descriptions  and  illustrations  of  various  pub- 
licity plans  as  they  have  been  actually  employed  by  all  sorts  of  finan- 
cial institutions  ail  over  the  country,  grouped  under  such  suggestive 
headings  as:  Community  boosting,  The  bank  historical,  Appealing  to 
nationality.  Bank  advertising  letters,  etc. 

*MacGregor,  T.  D.     The  new  business  department,  its  organization 
and  operation  in  a  modern  bank.     1917.         Bankers  pub.  co.    $1 
"The  important  thing  is  to  effect  some  kind  of  an  organization  and 
make   systematic   rather   than   desultory  or   spasmodic   eflForts    to    de- 
velop present  customers  and  get  new  ones." 

*MacGregor,  T.  D.  Pushing  your  business;  a  book  of  practical  ad- 
vice on  advertising,  for  banks,  trust  companies,  investment  bro- 
kers, real  estate  dealers,  and  all  interested  in  promoting  their 
business  by  judicious  advertising,    -ith  ed.     1911 

Bankers  pub.  co.     $1.35 
To  solve  the  problem  of  how  to  combine,  in  financial  advertising,  the 
right  amount  of  dignity  and  the  requisite  "pulling  power." 

MacGregor,  T.  D.     Two  thousand  points  for  financial  advertising. 
1915  Bankers  pub.  co.     $1.75 

A  book  made  up  of  separate  paragraphs,  each  of  which  ernbodies  s. 
suggestive  idea  or  a  workable  phrase  for  financial  advertising  of  ail 
kinds. 

*Morehouse,  W.  R.    Bank  deposit  building.  1918   Fankers  pub.  co.    $3 
Practical  and  proved  methods  of  increasing  your  business  and  hold- 
ing it. 

Morehouse,  W.  R.     Bank  window  advertising.     1919 

Bankers  pub.  co.     $2.50 
To  introduce  to  banks  this  new  and  effective  medium  of  advertising 
and  to  suggest  ideas  to  be  used  in  displays. 

Morrison,  F.  R.    Banking  publicity.    1904  Moody    $1 

A  manual  on  the  art  of  advertising  the  business  of  financial  institu- 
tions, containing  numerous  practical  illustrations  of  appropriate  word- 
ing and  typographical  arrangement  of  financial  advertisements  and 
forms  of  "follow  up"  letters. 

Shaw,  A.  W.  CO.    What  it  costs  to  run  a  bank.    1916  Shaw    $3 

A  unique  report  prepared  by  the  Bureau  of  standards  of  the  A.  W. 
Shaw  CO.,  based  on  actual  figures  given  out  confidentially  by  a  large 
number  of  bankers. 

Shaw  banking  series.     6 v.    1918  Shaw 

Advertising  and  service      $2.50  Buildings,  equipment  and 

Accounting  and  costs  $3.00  supplies  $3.00 

Loans  and  discounts  $3.00  Credits  and  collections        $3.00 

Executive  and  control         $3.00 

Willis,  H.  P.    American  banking.    1916  La  Salic    $3 

Covers  functions  and  classes  of  banks;  the  bank  loan  deposits;  do- 
mestic exchanges;  foreign  exchange;  notes;  clearing  houses;  organi- 
zation and  administration;  capital;  government  and  banking;  history: 
and  several  chapters  on  the  Federal  Reserve  Act. 


16  FINANCE 

Wolfe,  O.  H.     Practical  banking".     1917  La  Salic     $2 

An  explanation  of  the  fundamental  reasons  which  govern  the  es- 
sential operations  of  a  bank  and  constitute  banking  technique. 

SAVINGS  BANKS 

Hamilton,  J.  H.     Savings  and  savings  institutions.     1902 

Macmillan    $2.25 
A  general  discussion  of  the  theory  of  saving  and  the  various  types 
of  savings  intsitutions. 

*Kni£fin,  W.  H.     The  savings  bank  and  its  practical  work.     3d  ed. 
1918  Bankers  pub.  co.    $5 

A  practical  treatise  on  savings  banking,  covering  the  history,  man- 
agement and  methods  of  operation  of  mutual  savings  banks,  and 
adapted  to  savings  departments  in  banks  of  discount  and  trust  com- 
panies, with  over  180  illustrations  taken  from  original  sources. 

Morehouse,  W.  R.     How  to  increase  savings  deposits.     1919 

Bankers  pub.  co. 

MacGregor,  T.  D.    The  book  of  thrift.    1915  Funk    $1 

Consists  largely  of  a  series  of  "talks  on  thrift"  prepared  originally 
for  the  Savings  bank  section  of  the  American  bankers'  association  and 
distributed  as  a  part  of  a  popular  campaign  to  encourage  saving. 

Robinson,  E.  L.     1816-1916,  one  hundred  years  of  savings  banking. 
1917  Amer.  bankers'  assn.     50c 

Including  comprehensive  bibliography  on  thrift,  co-operation  and 
good  management  as  it  relates  to  thrift. 

TRUST  COMPANIES 

*Herrick,  C.     Trust  companies ;  their  organization,  growth  and  man- 
agement.   2d  ed.    1915  Bankers  pub.  co.    $4 
This   book,   one   of  the   few   volumes   on   organization   and   manage- 
ment   of    trust    companies,    includes    a    history    of    the    trust    company 
movement  in  the  United  States  and  a  variety  of  tables  and  charts  whicK 
trust  company  officers  will  find  suggestive. 

*Kirkbridge,  F.  B.  and  Sterrett,  J.  E.    The  modern  trust  company,  its 
functions  and  organization.     1908  Macmillan     $2.50 

"The  book  is  organized  primarily  to  serve  the  needs  of  active  com- 
mercial life;  the  trust  company  handles  funds  in  less  active  circulation." 

STOCKS  AND  BONDS 

Babson,  R.  W.     Bonds  and  stocks,  the  elements  of  successful  invest- 
ing.    1913  Babson     $2 
Points  out  the  strong  and  the  weak  points  in  various  classes  of  se- 
curities. 

Browne,  S.     How  to  read  the  financial  page.     1916 

Magazine  of  Wall  St.     $1 
A  pocket  book  of  ready  reference,  full  of  useful  information. 

*Chamberlain,  L.    The  principles  of  bond  investment.    1911    Hoit  $5 
"Thorough,  accurate  and  complete  treatise  on  theory  and  practice  of 
bond  selling." 


FINANCE  17 

*Chamberlain,  L.     Work  of  the  bond  house.     1912  Moody    $1.35 

Clay,  P.     Sound  investing.     1915  Moody    $3 

"A  barometer  of  business  conditions  by  which  to  forecast  the  move- 
ments of  the  security  markets  with  reasonable  accuracy." 

*Collver,  C.     How  to  analyze  industrial  securities.    1917      Moody    $2 

*Escher,  F.     Practical  investing-.     1914  Bankers  pub.  co.     :51.50 

"A  plain  straightforward  description  of  securities  and  the  markets." 

Guenther,  L.     Investment  and  speculation.     191 G  La  Salle    $3 

Mead,  E.  S.    Careful  investor.     1914  Lippincott    $1.50 

"A  practical  guide  through  all  the  mazes  of  finance." 

*Peirce,  F.    The  human  side  of  business.     1!>17  Peirce    $3 

For  the  bond  salesman. 

*Sprague,  C.  E.     Accountancy  of  investment.     1914  Ronald    $5 

Combines   with   additions,    three    earlier   volumes,    "Te.xt   book   of   the 
accountancy   of   investment,"   "Amortization,"   "Logarithms    to   twelve 
places  and  their  use  in  business  calculations." 


FOREIGN  EXCHANGE 

Brooks,  H.  K.     Brook's  foreign  exchange  text  book.     190o 

Foreign  exchange  pub.  co.    $3.25 
An  elementary  treaties  on  foreign  exchange  and  tlie  monetary  sys- 
tems of  the  world,  for  the  instruction  and  use  of  the  banker,  exporter, 
importer,  tourist  and  particularly  for  the  scholar  and  student. 

*Brown,  H.  G.     Foreign  exchange.     1917  Macmillan     90c 

A  study  of  the  exchange  mechanism  of  commerce,  based  on  a  dis- 
cussion of  the  laws  of  money  and  the  nature  of  banking. 

*Clare,  G.    The  A  B  C  of  the  foreign  exchanges.  1893  Macmillan  ?51.25 
Clearly  written  account  of  foreign  exchange. 

*Escher,  F.     Foreign  exchange  explained.     1917         Macmillan     $1.25 
"What  the  man  in  the  street  wants  to  know  about  foreign  exchange 
and  what  he  needs  to  know." 

Withers,  H.     ]\Ioney-changing;  an  introduction  to  foreign  exchange. 
1913  Button     $1.75 


BOOKKEEPING,  ACCOUNTING  AND  AUDITING 

BOOKKEEPING 

*Eaton,  A.  H.  The  Eaton  and  Burnett  revised  and  improved  hook- 
keeping,  corporation,  voucher  and  cost  accounting,  embracing  all 
modern  and  scientific  methods  used  in  business.     1917 

Eaton    ?1.50 

*Griffith,  J.  B.  Practical  bookkeeping.  1916  (Amer.  accountants' 
lib.)  Amer.  tech.  see.     -$1.50 

Especially  designed  for  the  self-instruction  of  the  beginners. 

International  correspondence  schools.     Bookkeeping.     (Interna,  lib. 
of  tech.  v.  59.)     190-1  Int.  text  bk.  co.     $5 

Single  entry  bookkeeping,  double  entry  bookkeeping,  opening,  clos- 
ing, and  changing  books,  corporation  organization  and  bookkeeping, 
elements  of  cost  accouiating,  bank  bookkeeping. 

*Klein,  J.  J.     Bookkeeping  and  accounting.     1918        Appleton     $1.75 
"This   book  may   be   used   as   the   basic   text   in   the   presentation   of 
bookkeeping    to    all    grades    of    students,    regardless    of    which    other 
bookkeeping  text  may  be  employed." 

*Miner,  G.  W.    Bookkeeping,  complete  course.    1912  Ginn    SlAO 

A  graded  course  with  practice  sets. 

Neal,  E.  V.  and  Craigin,  V.  T.     Modern  illustrative  bookkeeping. 
1911  Amer.  bk.  co.'  85c 

A  good  book  for  beginners. 

Ney,  F.  J.    Bookkeeping  simplified.    1911  Pitman    $1 

With  exercises  in  partnership  and  department  accounts,  joint  ac- 
counts, etc.,  together  with  a  large  collection  of  examination  papers. 

ACCOUNTING 

THEORY 

Bentley,  H.  C.    Science  of  accounts.    1911.  Ronald    $3 

An  interesting  feature  of  this  work  is  the  classification  of  accounts 
and  their  presentation  in  chart  form. 

*Cole,   W.   M..     Accounts,  their  construction   and   interpretation,   for 
business  men  and  students  of  affairs.     1915         Houghton     $3.50 
Author   is   Associate    Professor   of   Accounting   in   Harvard   College. 
A  thorough  discussion  of  accounting  principles.     Practice  problems,  in 
addition   to   those   in    the   text,   may   be    purchased   from   the    Harvard 
University  press,  Cambridge,  Mass. 

*Esquerre,  P.  J.    The  applied  theory  of  accounts.    1914  Ronald    S3. 50 
A  standard  book  on  the  theory  of  accounting. 


20  BOOKKEEPING,  ACCOUNTING  AND  AUDITING 

*Garrison,  E.  E.    Accounting  every  business  man  should  know.    1909 

Doubleday    $1.20 
"Great  length  and  much  detail  have  been  avoided;  but  the  average 
mind  with  no  previous  knowledge  of  the  science  of  accounting  should 
get,  from  a  careful  reading,  a  clear  conception  of  all  the  fundamental 
principles." 

Oilman,  S.     Principles  of  accounting.    1916  La  Salle    $3 

"Bases  of  accounting  development  of  the  special  journals,  the  bal- 
ance sheet,  assets  and  their  valuation,  liabilities,  proprietorship,  part- 
nership, corporations,  reserve  fund,  depreciation,  etc." 

*Hatfield,  H.  R.     Modern  accounting,  its  principles  and  some  of  its 
problems.    1909  Appleton    J;"1.7o 

Generally  acknowledged  as  the  best  presentation  of  the  theory  of  ac- 
counting.    Contains  valauble  reading  lists  at  the  close  of  each  chapter. 

*Paton,  W.  A.     Principles  of  accounting.     1918  Macmillan     $3.50 

"A  clear  and  simple  treatise  on  accounting,  with  an  economic  back- 
ground. The  business  enterprise  in  its  entirety  is  emphasized  as  the 
accounting  unit  of  organization.  There  is  also  an  excellent  treatise  on 
elementary  bookkeeping." 

Racine,  S.  F.    Accounting  principles.    1917 

Western  institute  of  accounting    $3 
A  book  written  to  bridge  the  distance  between  bookkeeping  and  ad- 
vanced accounting. 

Sprague,  C.  E.    Philosophy  of  accounts.    1907  Ronald    $3 

The  theory  of  accounting  reduced  to  a  science. 

PRACTICE  AND  PROBLEMS 

Day,  C.  M.    Accounting  practice.     1908  Appleton    $6 

A  book  which  had  its  origin  in  notes  made  by  the  author  while  su- 
pervising the  work  of  others. 

Dickinson,  A.  L.     Accounting  practice  and  procedure.     1914 

Ronald     $3 
"Deals  with  problems  relat,ing  to  income  account  and  balance  sheet, 
problems  in  cost  accounting  and  the  accountant's  responsibility  to  the 
public." 

*Kester,  R.  B.    Accounting  theory  and  practice.    2  v  1918    Ronald    $4 
The  standard  book  on  accounting  practice. 

Klein,  J.  J.    Elements  of  accounting;  theory  and  practice.    1913 

Appleton     $1.75 
Contains  valuable  supplementary  exercises. 

Rittenhouse,  C.  F.  and  Clapp,  P.  F.     Accounting  theory  and  practice. 
1919  McGraw    $3 

Practical  for  students  of  advanced  bookkeeping. 

*Rittenhouse,  C.  F.  and  Clapp,  P.  F.     Exercises  in  accounting.     1917 

Assoc,  press 
Problems  for  accounting  students.     Pamphlets. 


I 


BOOKKEEriNG,  ACCOUNTING  AND  AUDITING  21 

Wildman,  J.  R.    Elementary  accounting  problems.    1914 

N.  Y.  univ.  press    $3 
"The  original  speciman  problems   included,   cover   significant   si'jua- 
tions  met  with  in  ordinary  accounting  practice." 

SPECIAL  TYPES 

(Note:  Books  on  Cost  accounting  and  Factory  accounts  and  cost 
keeping  are  listed  under  Factory  organization  and  management.  For 
accounting  of  special  business  see  name  of  business  under  Retail  Trade 
and  special  lines. 

Bennett,  R.  J.    Corporation  accounting.    1916  Ronald    $3 

"Sytematically  presents  the  information  that  is  needed  to  manage 
intelligently  the  special  accounts  peculiar  to  corporations  so  that  they 
will  meet  with  legal  and  accounting  requirements." 

Eggleston,  D.  C.     Municipal  accounting.     1914  Ronald    $4 

"The  purpose  of  this  book  is  to  give  the  best  modern  practice  in  mu- 
nicipal accounting,  to  meet  the  needs  of  accountants  employed  in  mu- 
nicipal work  and  generally  the  needs  of  all  students  of  accounting  who 
may  be  in  search  of  a  complete  method  of  municipal  reporting." 

Griffith,  J.  B.     Corporation  accounts  and  voucher  system.     1910 

xA-nier.  school  of  correspondence     $1 
Principles  of  corporation  organization  and  accounting  with  detailed 
illustrations.     Especially  adapted  for  self-instruction  and  home   study. 

Keister,  D.  A.     Corporation  accounting  and  auditing.     4th  cd.     1905 

Burrows  bro.     $4 
A  standard  book  on  corporation  bookkeeping. 

Reynolds,  W.  B.  and  Thornton,  F.  W.  Duties  of  the  junior  account- 
ant. 1918.  Endowment  fund  of  the  Amer.  inst.  of  accountants  $1 
For  those  commencing  practical  work  in  public  accounting. 

Stockwell,  H.  G.    Net  worth  and  balance  sheet.    1913    Ronald    $1.50 
"The   volume    is    confined    almost    entirely    to    the    ordinary   balance 
sheet  of  the  merchant  and  manufacturer." 


AUDITING 

Castenholz,  W.    Auditing  procedure.    1918  La  Salle    :?3.50 

General  principles  rather  than  special  problems. 

Montgomery,  R.  H.    x\uditing  theory  and  practice.    1916   Ronald  $5 
The  standard  work  of  auditing,  covering  all  phases  of  American  au- 
diting practice  and  many  financial  questions. 

Racine,   S.   F.     Guide  to  the  study  of  auditing.      (Accounting  stu- 
dents' series).     1914 

Western  inst.  of  accountancy,  commerce  and  finance    $1.35 
A  text  book,  with  problems  for  students. 


22  BOOKKEEPING,  ACCOUNTING  AND  AUDITING 

Wildman,  J.  R.     Principles  of  auditing.     1916 

N.  Y.  univ.  book  store  $2 
The  author,  professor  of  accounting  in  New  York  University,  says 
in  his  preface  that  the  book  is  to  help  young  men  like  one  he  knew 
who,  employed  by  a  firm  of  certified  accountants  but  given  no  instruc- 
tion and  too  proud  to  ask  for  it,  suffered  great  humiliation  when  put  in 
his  first  job  out  of  the  office  because  he  did  not  know  standard  forms, 
although  his  work  itself  was  good. 


FACTORY   ORGANIZATION  AND   MANAGEMENT 

GENERAL 

♦Arnold,  H.  L.    Ford  methods  and  the  Ford  shops.  1915   Eng.  mag".  $5 
An  analysis  of  the  practical  application  of  scientific  principles  in  the 
Ford  shops. 

♦Babcock,  G.  D.  The  Taylor  system  in  Franklin  management,  appli- 
cation and  results.  1917  Eng.  mag.  $3 
The  Taylor  system  as  actually  employed  in  one  big  organization. 

Bloomfield,  Meyer.  Management  and  men,  a  record  of  new  steps  in 
industrial  relations.     1919  Century    $3.50 

"The  book  is  a  practical  manual  of  the  British  joint  industrial  rnan- 
agement,  as  a  result  of  which  British  capital  has  already  made  strides 
in  developing  business  and  British  labor  is  occupying  a  much  higher 
position  in  industrial  afTairs  than  ever  before." 

Day,  C.    Industrial  plants;  their  arrangement  and  construction.   1911 

Eng.  mag.     $3 
"A  full  description  and  analysis  of  the  creative  work  of  the  indus- 
trial engineer.     The  most  economic  lay-out,  plan  and  construction  for 
a  new  industrial  plant  or  for  the  rearrangement  of  an  existing  works." 

Dean,  S.  Shop  and  foundry  management.  1913  U.  P.  C.  book  co.  $i 
Written  from  the  actual  experience  of  a  shop  manager. 

Diemer,  H.     Industrial  organization  and  management.     1917 

La  Salle     $2 
"An  intensely  practical  and  detailed  book." 

Jones,  F.  D.  and  Hammond,  E.  K.  Shop  management  and  system. 
1918  Industrial  press    i?2.50 

Discusses    industrial    organization,    accounting    systems,    systematic 

records  for  tools;  system  for  purchasing  and  assembling  departments; 

and  wage  and  drafting  room  systems,  all  in  relation  to  effectiveness. 

*Knoeppel,  C.  E.  Maximum  production  in  machine-shop  and  foundry. 
1911  Eng.  mag.    $2.50 

"Written  in  the  very  atmosphere  of  the  busy  manufacturing  plant." 

♦Library  of  factory  management.     6  v.    1915  Shaw    S18 

Contents — 1:  Buildings  and  upkeep.  2:  Machinery  and  equipment. 
3:  Materials  and  supplies.  4:  Labor.  5:  Operation  and  costs.  6:  Ex- 
ecutive control. 

Price,  G.  M.    The  modern  factory.    1914  Wiley    $4 

Engineering  and  practical  aspects  of  welfare  work.  Clearly  written 
and  illustrated. 

Stoddard,  W.  L.     Shop  committee,  a  handbook  for  employer  and  em- 
ploye.   1919  Macmillan    $1.25 
"Descriptions   of   characteristic   plans    (of   shop   committee   manage- 
ment)   for   large,   specialized    and    small    industrial    establishments    are 
given  concisely  but  fully." 


24  FACTORY  ORGANIZATION  AND  MANAGEMENT 

*Taylor,  F.  W.     Shop  management.    1911  McGraw    $1.50 

A  book  which  shows  the  actual  application  of  the  Taylor  system  in  a 
factory  and  has  done  much  towards  revolutionizing  shop  methods. 

INDUSTRIAL  EFFICIENCY  AND   SCIENTIFIC   MANAGEMENT 

*Brisco,  N.  A.     Economics  of  efficiency.     1913  Macmillan    i^l.50 

A  book  that  can  be  used  as  a  text  book  on  the  purposes  of  scientific 
management.     Includes  references  at  the  end  of  each  chapter. 

Church,  A.  H.    The  science  and  practice  of  management.    1914 

Eng.  mag.     $2 
"Reviews  and  digests  all  the  important  theories  and  practices." 

Drury,  H.  B.    Scientific  management.    2d  ed.  1918    Longmans    $2.50 

Emerson,  H.     Efficiency  as  a  basis  for  operation  and  wages.    -Ith  ed. 
1914  Eng.  mag.    $2 

A  guide  for  increasing  efficiency  in  organization,  management  and. 
operation,  under  the  individual-effort  system.  The  methods  advocated 
have  more  than  proved  their  actual  money  value  in  many  large  manu- 
facturing plants. 

Emerson,  H.    The  twelve  principles  of  efficiency.  1912   Eng.  mag.   $2 
Of  these  twelve  principles,  five  concern  relations  between  employer  and 
employee,  seven  concern  industrial  methods.     "Any  industry,  any  es- 
tablishment, any  operation  may  be  tested  by  these  twelve  principles  and 
its  inefficiency  located  and  measured." 

Gantt,  H.  L.     Industrial  leadership.    1916  Yale    $1 

Task  and  bonus  systems. 

*Gantt,  H.  L.    Work,  wages,  and  profits ;  their  influence  on  the  cost  of 
living.     1913  Eng.  mag.     $2 

A  classic  on  the  human  side  of  scientific  management.  His  system 
of  charts  for  each  person's  labor  and  for  comparing  present  and  past 
work,  enable  one  to  see,  day  by  day,  how  economically  the  shop  is 
being  operated,  more  clearly  than  by  cost  sheets. 

*Gilbreth,  R  B.  and  Gilbreth,  L.  M.    Applied  motion  study.    1917 

Sturgis  $1.50 
Both  motion  study  and  fatigue  study  rest  upon  "scientific  investiga- 
tion, that  requires  the  special  training  of  an  expert,  and  laboratoiy 
methods  and  equipment;  but  there  are  elementary  steps  in  studying 
elementary  fatigue  and  unnecessary  motion,  that  arc  so  simple  that 
anyone  can  understand  them." 

*Gilbreth,  F.  B.  and  Gilbreth,  L.  M.     Fatigue  study,  the  elimination  of 
humanity's  greatest  unnecessary  waste.     1916         Sturgis     ^'^1.50 

Gilbreth,  F.  B.     Primer  of  scientific  management.     1912 

Van  Nostrand    $1 
An   enthusiastic    follower   of    the   Taylor    system,    Mr.    Gilbreth    has 
specialized  in  the  general  field  of  scientific  management,  on  the  elimi- 
nation  of   unnecessary   waste   and    fatigue   in    tlie   o])cration   of  human 
labor. 


FACTORY  ORGANIZATION  AND  MANAGEMENT  25 

Gilbreth,  Mrs.  L.  M.    The  psychology  of  management.    1914 

Sturgis    $2 
The  psychological  problems  of  the  application  of  scientific  manage- 
ment to  industry. 

Hartness,  J.    The  human  factor  in  works  management.     1912 

McGraw    $1.50 
"Special   emphasis   is   laid   on   the   proper   uses   of   the   human   being 
(in  industry)  especially  as  regards  modes  of  employment  of  mind  and 
body." 

Jones,  E.  D.    The  administration  of  industrial  enterprises,  with  spe- 
cial reterence  to  factory  practice.    1916  Lon-mans    <R? 
th  ?T^^°"^  the.  book,  two  things  have  been  held  in  mind    t"o  tfa  e    ^ 
the  application  of  the  scientific  method  in  industry  and  to  pSint  out  ?he 
efficiency  and  the  charm  of  an  economic  policy  based  uoon  wekrl  .n.1 
service."    Excellent  bibliographies  at  the'^close  of  eachTapTer 

*^°"'anf sc^enc^.'^lw'/  ^^"^^"^^^^^^^°"'  '''  models  in  war,  statecraft 

erPnrr'^-"^  ""f  °^  an  interesting  and  plausible  theory  th^t^fhe'w*-    ^^ 
ern  profession  of  scientific  business  management   has   much   to  Hrn 
from  the  careers  of  great  generals,  scientist!  and  leaders  of  men. 

Kent   W.     Investigating  an  industry.     1914  Wilev     U 

A  scientific  diagonsis  of  the  diseases  of  management.  ^     ^ 

Kimball,  D.  S.    Principles  of  industrial  organization.     1913 

horiftha^^'Th'"'^  ''."'■'''  ^^^  "^^^^  °^  ^-"^  engineers'^^he^LMorf  •'' 
omethini  of  h'//^'h'''"^  ''?^'"'"''-°''  "^^""^S^'  ^^'^°  wishes  to  know 
t3   tn   5  ^  fundamental  principles   of  organization,  without   r^- 

ferest!"  ""'"'^^  ''''''"'  °^  management,  may  also  find   it  of  \l 

*Knoeppel,  C.  E.    Installing  efficiency  methods.    1915    Eng  ma^     $3 
of  p'irnd^t ''    '''  ^^^^^  "^^^"^^^^^  °^  P-'-t-^-  -^th  the  deflar'lfn    ^ 

*Lee.  F.  S.    The  human  machine  and  industrial  efficiency.     1918 

l'lT,f:''jlT'.  T"^'  -^"^  r'-^^y  -  -h-h  t'-  luimL'bf^^Tay^'-'' 
basis  '^     a  part  as  it  does  in  industry  must  be  organized  on  a  p'fiysical 

McKillop,  M.  and  McKillop,  A.  D.    Efficiency  methods.    1917 

A  critical  analysis  of  Gilbreth  and  Taylor  ideas.  ^'"  ^"'''""^     ^'•'' 
Merrick,  D.  V.    Time  studies  as  a  basis  for  rate  setting.     1919 

Eng.  mag. 
Shepard,  G.  H.    The  application  of  efficiency  principles.    1917 

sie^^ratrot'Xffi''"  ''''^'  ^  t^PP^  '"^^•""^  between  the  theo^e^tfcaUon-    ^^ 
the  oth?r  "      ^^^'^"^^  «"  the  one  hand  and  the  specific  application  on 


26  FACTORY  ORGANIZATION  AND  MANAGEMENT 

Smith,  J.  R.    The  elements  of  industrial  management.    1915 

Lippincott    $2 
"What  does  the  manager  of  an  enterprise  do?  chiefly,  he  makes  de- 
signs."    A  book  to  teach  him  to  understand  his  problems  and  to  help 
him  to  make  his  designs. 

Steinmetz,  C.  P.     America  and  the  new  epoch.    1916  Harper    $1 

By  a  well  known  efficiency  engineer. 

*Taylor,  F.  W.    The  principles  of  scientific  management.     1911 

Harper     .^1.50 

The   fundamental  work  on   the   science   of   scientific   industrial  man- 
agement. 

Thompson,  C.  B.,  ed.     Scientific  management.     1914         Harvard    $1 
A   collection   of  the  more   significant  articles   describing  the   Taylor 
system  of  management.     "Bibliography  of  scientific  management." 

*Thompson,  C.  B.    The  theory  and  practice  of  scientific  management. 
1917  Houghton     $1.75 

History,   methods   and   results,   based   upon   an   investigation   of   the 
Taylor  system  in  over  one  hundred  and  forty  industrial  organizations. 

EMPLOYMENT  AND  EMPLOYMENT  MANAGEMENT 

American  academy  of  political  and  social  science,  Phila.     Personnel 
and  employment  problems  in  industrial  management.     191G 

Amer.  acad.  of  pol.  and  soc.  science    $1.50 
Selected  articles  by  experts. —  Pt.     .3.       Unnecessary     hiiing 

Pt.   1.     The  place  of  the  human  and  firing  of  employes, 

element    in    industrial    manage-  Pt.  4.     The  securing,  selection 

inent.  and  assigning  of  employes. 

Pt.  2.     The  functionalized  em-  Pt.  5.     The  employe  at  work, 

ployment  department. 

*Blackford,  Mrs.  K.  M.     The  job,  the  man,  the  boss. 

Doubleday    v$1.50 
Employing  and  placing  men  through  character  analysis  by  the  ob- 
servational method. 

Bolomfield,  Daniel.     Employment  management.    1919   Wilson    $1.8C 
Contains  an  exhaustive  bibliography  of  the  subject. 

Collins,  J.  H.    Art  of  handling  men.    1910  Altemus    50c 

Concrete  illustrations  of  ways  of  maintaining  workable  relations  be- 
tween employer  and  employee. 

Colvin,  J.  H.     Labor  turnover,  loyalty  and  output.     1919 

McGraw    $  i  .50 
A  new   book  on  an   old   subject,  which   has,   however,  been  brougi;t 
into  prominence  during  the  period  of  the  war. 

Goldmark,  J.  C.     Fatigue  and  efficiency.     1913     (Russell  Sage  Foun- 
dation) Survey  associates     $3 
A   standard  work   on   relation   between   fatigue   and   good   workman- 
ship. 

*Gowin,  E.  B.    The  executive  and  his  control  of  men.    1915 

Macmillan     51.50 
Discussion  of  the  development  of  jicrsonal  efficiency. 


FACTORY  ORGANIZATION  AND  MANAGEMENT  27 

*Gowin,  E.  B.     The  selection  and  training  of  the  business  executive. 
1918  Macmillan    $1.50 

Essential  qualities;  training  and  experience;  method  of  selection  and 
training;  executive  position;  personal  policy. 

Handling  men.    1917  Shaw    .'^l.SS 

Selection  and  hiring;  holding  and  training;  profit  sharing. 

Henderschott,  F.  C.  and  Weakly,  F.  E.    The  employment  department 
and  employee  relations.     1918  La  Salle 

One  of  a  series  of  lectures  in  a  systematic  course.  A  sixty  page 
pamphlet. 

*Kelly,   R.  W.     Hiring  the  worker.     1918      (Industrial  management 
library)  Eng.  mag.     $3 

A  thorough  survej^  of  the  problems  that  confront  the  employment 
manager. 

Link,  H.  C.     Employment  psychology.    1919  Macmillan    $2.50 

An  application  of  various  psychological  tests  to  the  selection  of  fac- 
tory and  business  employees,  by  a  psychologist  of  the  Thorndike 
school. 

Kemble,  W.  F.     Choosing  employees  by  mental  and  physical  tests. 
1917  Eng.  mag.    $3 

Psycliology  and  physiology  as  aids  in  employing  workers. 

Slichter,  S.  H.    Turnover  of  factory  labor.     1919  Appieton    $3 

An  analysis  of  the  problems  of  labor  turnover. 

Worman,  H.  A.    Building  up  the  force.    1913  Shaw    $3 

How  to  get  help,  handle  the  applicants,  and  fit  men  into  the  organi- 
zation; how  a  factory  weeded  out  a  hundred  men — yet  scored  an  out- 
put record;  fifteen  tested  ways  to  secure  laborers,  helpers  and  skilled 
workmen. 


FACTORY  ACCOUNTS 

Arnold,  H.  L.    The  complete  cost-keeper.    1903  Eng.  mag.    $5 

"Designed  ....  to  give  any  manager,  although  not  himself  an  ac- 
countant, the  knowledge  needful  to  an  intelligent  comparison  between 
his  own  methods  and  cost-keeping  methods  in  general." 

Arnold,  H.  L.    The  factory  manager  and  accountant.    1903 

Eng.  mag.     $5 
Some  examples  of  the  latest  American  factory  practice. 

^Basset,  W.  R.    Accounting  as  an  aid  to  business  profits.    1918 

Shaw    $5 
Admirable  suggestions  for  systematizing  the  apportioning  of  costs. 
Contains  a  chart  showing  the  basic  methods  for  linking  factory  costs 
with  general  books. 

Baiilet,  H.  F.    Overhead  expense  and  percentage  methods.    1915 

Williams     $1 
A  lecture  on  the  cost  of  doing  business,  explaining  how  to  find  it  and 
what  to  do  with  it  when  found.     With  practical  examples  of  its  use 
taken  from  actual  business  experiences. 


28  FACTORY  ORGANIZATION  AND  MANAGEMENT 

Baugh,  F.  H.     Principles  and  practice  of  cost  accounting.    1915 

Baugh     $3 
"Cost  finding  is  best  considered  from  the  viewpoint   of  method   of 
manufacture  and  not  from  the  idea  of  a  set  system. 

Bunnell,  S.  H.     Cost-keeping  for  manufacturing  plants.     1911 

Appleton     $3 
The  author  writes  from  a  long  experience  as  works  manager  for  sev- 
eral large  plants. 

*Church,  A.  H.    Manufacturing  costs  and  accounts.    1917  McGraw  $5 
Full  descriptive  matter  and  diagrams. 

Church,   A.   H.     Production   factors  in   cost   accounting  and   works 
management.    1910  Eng.  mag.    $2 

"He  proposes  to  avoid  the  present  methods  of  averaging  and  dis- 
tributing expense  by  a  percentage,  and  instead  of  this  to  separate  from 
the  outset,  all  important  factors  of  production  and  reduce  them  to 
unit  charges." 

Church,  A.  H.    The  proper  distribution  of  expense  burden.    1908 

Eng.  mag.    $1 
A   simple   but   thorough   analysis   of  the   distribution   of   general   ex- 
pense. 

Cole,  W.  M.     Cost  accounting  for  institutions.    1913      Ronald    ^2.50 
Discussion  of  general  principles  with  application,  as  far  as  possible, 
to  specific  types  of  institutions. 

Eggleston,  D.  C.    Problems  in  cost  accounting.  1918   Appleton    ?2.50 
A   text   book   for   students   of   cost   accounting,   based   on   problems 
solved  by  author's  classes  in  the  college  of  the  city  of  New  York. 

Elbourne,  E.  T.     Factory  administration  and  accounts.     1914 

Longmans     $10 
A  book  of  reference  with  tables  and  specimen  forms,  for  managers, 
engineers  and  accountants. 

Evans,  H.  A.    Cost  keeping  and  scientific  management.    1911 

AIcGraw    $3 

A  first  step  towards  scientific  management. 

Ferguson,  W.  B.    Estimating  the  cost  of  work.    1915    Eng.  mag.    $1 
"With  special  reference  to  unstandardized  operations,  as  in  jobbing 
shops  or  repair  work." 

*Ficker,  N.  T.     Shop  expense  analysis  and  control.    1917 

Eng.  mag.     $3 
A  standard  reference  work  on  the  most  difficult  phase  of  cost  find- 
ing. 

*Franklin,  B.  A.     Cost  reports  for  executives  as  a  means  of  plant  con- 
trol.    1913  Eng.  mag.     $5 
"The  cost  report  system  here  described  will  show  not  only  what  has 
been   accomplished  but   what   ought   to   have   been   accompHshcd    and 
what  must  be  accomplished  in  the  future." 


FACTORY  ORGANIZATION  AND  MANAGEMENT  29 

*Kent,  W.  Bookkeeping  and  cost  accounting  for  factories.'    1918 

Wiley    $4 
Author  has  been  bookkeeper,  accountant,  engineer  and  works  mana- 
ger. 

*'Lewis,  E.  S.     Efficient  cost  keeping.    1914  Burroughs 

Cost  keeping  short  cuts.     "Some  books  worth  reading."     p.  246-250. 

Moxey,  E.  P.     Principles  of  factory  cost  keeping.    1913      Ronald    $1 
A  study  of  the  essentials  of  cost  keeping  and  their  relative  import- 
ance. 

^Nicholson,  J.  L.  and  Rohrback,  J.  F.  D.    Cost  accounting.    1919 

Ronald    $5 
Most  adequate  and  logically  arranged  book  on  general  cost  keep- 
ing. 

Nicholson,  K.  L.    Nicholson  on  factory  organization  and  costs.     1911 

Kohl  tech.  pub.  co.    1^5.50 
Consists  principally  of  forms  and  their  description,  with  very  little 
analysis  of  the  fundamental  principles. 

Parkhurst,  F.  A.     The  predetermination  of  true  costs  and  relatively 
true  selling  prices.     1916  Wiley     $1.25 

Analyzes  the  fundamentals  necessary  to  determining  costs,  i.  e., 
reliable  sources  of  information. 

Scovell,  C.  H.     Cost  accounting  and  burden  application.     1916 

Appleton     $2 
"A  statement  of  principles  which  should  be  observed  by  every  manu- 
facturer in  analyzing  and  compiling  the  cost  of  doing  business." 

*Thompson,  C.  B.    How  to  find  factory  costs.     1916  Shaw    $3 

The  book  is  planned  to  be  broad  enough  to  apply  to  all  kinds  of  in- 
dustries. It  is  intended  to  be  detailed  enough  to  lae  useful  to  the  ac- 
countant and  at  the  same  time  to  include  the  relation  of  cost  statistics 
to  the  entire  eflfectiveness  of  operation  so  as  to  be  most  useful  to  the 
factory  head." 

Webner,  F.  E.    Factory  accounting.    1917  La  Salle    $3.30 

Detailed  explanation,  supplemented  by  charts  and  forms  of  methods 
of  classifying,  estimating  and  recording  costs  of  material,  labor  and 
expense. 

Webner,  F.  E.    Factory  costs.    1911  Ronald    $6 

Gives  in  detail  the  results  of  the  author's  own  labor  in  working  out 
accounting  methods  for  manufacturing  concerns. 

Woods,  C.  E.    Unified  accounting' methods  for  industrials.     1917 

Ronald     $5 
The  industrial  manager's  monthly  balance  sheet  is  taken  up  in  the 
early  part  of  the  book  and  analyzed  from  various  points  of  view  be- 
fore the  items  which  compose  it  are  discussed. 


OFFICE  PRACTICE 

GENERAL 

"•Barrett,  H.  J.    Modern  methods  in  the  office.    1918  Harper    $2 

From  messenger  to  manager,  the  writer  has  sought  to  touch  upon 
the  needs  of  every  one  in  the  office.  Stenographers  and  typists  will 
find  a  score  of  chapters  devoted  to  their  interests. 

Byles,  R.  B.    The  card  index  system.     1911  Pitman     50c 

An  English  text,  well  illustrated  from  the  catalogues  of  various 
makers  of  office  furniture  devised  for  system  and  efficiency. 

Cahill,  M.  F.  and  Ruggeri,  C.    Office  practice.    1917    Macmillan    00c 
Intended  primarily  for  the  high  school  student  but  full  of  sound  in- 
struction and  wise  suggestions  for  the  young  office  clerk. 

Cody,  S.     Commercial  tests  and  hov^  to  use  them.     1919 

World  book  co.     99c 
Latest  work  on  tests  for  spelling,  grammar,  typing,  etc. 

Cope,  E.  A.     Filing-  system.     1913  Pitman     $1 

Detailed  instructions  and  illustrations. 

Cramer,  J.  A.    The  filing  department.    1917  Bankers  pub.  co.    $1 

Particularly  designed  as  a  guide  to  the  filing  of  bank  correspondence. 

Dewey,  M.     Office  efficiency.     1912      _^  M.  Dewey     15c 

"Reprint  from  the  business  insurance." 

Dicksee,  L.  R.    Office  machinery.    1917  Gee    6/ 

Development  of  the  necessity  for  the  use  of  office  machinery  in  effi- 
cient office  practice. 

Galloway,  L.     Office  management.     1918  Ronald     $6 

"Upon  the  office  manager  falls  the  task  of  rendering  that  indescriba- 
ble service  which  flows  from  an  organization  where  all  the  activities 
function  smoothly — with  speed,  accuracy  and  dependableness. 

*Hudders,  E.  R.     Indexing  and  filing.     1916.  .  Ronald     $3 

A  standard  book  on  the  use  of  indexes  and  files  in  offices. 

Leffingwell,  W.  H.     Scientific  office  management.     1917     Shaw     $10 
A  report  on  the  results  of  applications  of  the  Taylor  system  of  scien- 
tific management  to  offices,  supplemented  with  a  discussion  of  how  \o 
obtain  the  most  important  of  these  results. 

*Leffingwell,  W.  H.  ed.     Making  the  office  pay.     1918  Shaw     $4 

Tested  office  plans,  methods,  and  systems  that  make  for  better  re- 
sults for  every  day  routine,  secured  from  the  hundreds  of  men  who 
are  using  them  to  increase  profits  by  cutting  costs. 

Macey  co.     First  principles  of  filing  systems.     1918     Macey  co.     25c 
.'     Compiled  originally  for  the   salesmen  of  the  Macey  office   furniture 
but   now   in   constant   demand   by   office   managers   and    instructors    rn 
business  courses. 


32  OFFICE  PRACTICE 

*Owen,  M.  B.    Secret  of  typewriting  speed.    1917  Forbes    $1 

The  world's  champion  typist  explains  how  she  did  it. 

Parsons,  C.  C.     Office  org-anization  and  management.     1917 

La  Salle    f^.50 
A   thorough  survey  of  office   routine,   supplemented  with   plans   and 
diagrams. 

Purinton,  E.  E.     Personal  efficiency  in  business.     1919 

McBride    $1.50 
Chapters  on  disorder  vs.  red  tape,  the  clean  desk,  etc. 

*Rose,  R.  F.    How  to  become  a  private  secretary.     1917     Funk    $2.50 
Analyzes  the  basis  qualifications  for  success,  as  a  secretary. 

*Schulze,  J.  W.     Office  adininistration.     1919  McGraw    $3 

The  standard  book  on  American  office  practice,  thorough  and  well 
arranged. 

*SoRelle,  R.  P.    Office  training  for  stenographers.    1911     Gregg  $1.25 
"Gives  the  knowledge  that  employers  call  experience." 

Spencer,  E.  L.     Efficient  secretary.     1916  Stokes    $1 

Practical  suggestions  to  stenographers  and  others  ambitious  to 
qualify  as  secretaries. 

Wigent,  W.  D.     Modern  filing.     1916  Yawman  &  Erbe     $1 

Designed  as  a  text  book  in  office  system  for  commercial  schools. 

BUSINESS  LETTERS 

Automatic  letter  writer.    1914  Shaw    $3 

Gives  many  form  paragraphs. 

Cody,  S.    How  to  do  business  by  letter ;  short  English  course  edition. 
1913  School  of  English     $2 

By  a  well  known  authority  on  letter  writing. 

Dwyer,  I.  E.     The  business  letter.     1914  Houghton     $1.25 

Facsimile  reproductions  and  illustrations.  Arranged  as  a  text  book 
with  exercises  for  students. 

*Gardner,  E.  H.     Effective  business  letters.     1915  Ronald     $2 

Covers  orders,  acknowledgments  and  adjustments,  credits,  collec- 
tions and  sales  letters.  Shows  how  to  grasp  the  business  facts  in- 
volved and  work  out  the  right  letters  by  paragraphs,  sentence  and  in- 
dividual words. 

*Lawrence,  H.  C.    Making  him  buy.    1910       Consolidated  pub  co.    $2 
The  selling  end  of  it. 

^Lawrence,  H.  C.    Making  him  pay.    1908      Consolidated  pub.  co.    $2 
Exemplifying  the  evolution   of  conciliation. 

*Lawrence,  H.  C.    Turning  him  down.     1908 

Consolidated  pub.  co.     $2 
Credit  letters  pertaining  to  declined  orders. 

Lewis,  E.  H.     Business  English.     1916  La  Salle    $1.40 

The  first  essential  of  a  good  letter  is  good  English. 


OFFICE    PRACTICE  33 

Lytle,  J.  H.     Letters  that  land  orders.    1914  Ronald    $1 

MacClintock,  P.  L.    The  essentials  of  business  English.     1914 

La  Salle    $1 
Text  book  for  commercial  students. 

Opdycke,  J.  B.    Commercial  letters.    1918  Holt    SI. 50 

Facsimile  of  and  directions  for  writing  every  kind  of  business  letter. 

*Poole,  G.  W.  and  Buzzell,  J.  J.    Letters  that  make  good,  a  desk  book 
for  business  men.     1915  Amer.  bus.  bk.  co.     $5 

Specimen  letters  autographed  from  typewritten  copy. 

*Sales  promotion  by  mail.    1915  Putnam    $2 

Letters  for  the  salesman. 

Shryer,  W.  A.    Collecting  by  letter.    1913 

Bus.  serv.  corp.    $3 
Letters  for  the  credit  man  which  will  collect  outstanding  accounts. 

Wiers,  C.  R.    How  to  write  a  business  letter.    1915    C.  R.  Wiers    $1 
Half  the  book  is  instructive  and  half  consists  of  specimen  letters. 

STATISTICS  AND  GRAPHS 

Bailey,  W.  B.  and  Cummings,  J.     Statistics.    1917  McClurg    GOc 

"The  value  of  a  knowledge  of  statistics  grows  every  day  in  the  fields 
of  business  government  and  social  work." 

Bowley,  A.  L.     Elementary  manual  of  statistics.     1914    Scribner    $2 
An  English  book,  a  guide  for  business  and  professional  men  who  use 
statistics  in  their  afTairs,  and  a  text  book  for  teachers  of  the  subject. 

*Brinton,  W.  C.    Graphic  methods  for  presenting  facts.     1914 

Eng.  mag.    $4 
How  to  make  graphs. 

Copeland,  M.  T.  ed.     Business  statistics.    1917  Harvard    S3.75 

"Business  statistics  arc  numerical  statements  of  facts,  exclusive  of 
financial  accounts,  which  are  used  in  business  adminitration." 

Oilman,  S.    Graphic  charts  for  the  business  man.     1917  La  Salle 

Facsimiles  of  the  kind  of  graphs  useful  to  accountants,  production 
managers,  sales  managers,  advertising  men,  and  general  business  ex- 
ecutives.    Paper. 

King,  W.  I.     Elements  of  statistical  methods.     1912 

Macmillan     $1.50 
"While   it   is   intended  primarily   for   the   use   of   those   interested   in 
sociology,  political  economy,  or  administration,  the  general  principles 
set  forth  are  applicable  to  every  variety  of  statistical  data." 

Peddle,  J.  B.    Construction  of  graphical  charts.    1910  McGraw    $L50 
For  the  engineer  rather  than  the  accountant  or  executive. 

Secrist,  H.     Introduction  of  statistical  methods.     1918 

Macmillan    $2 
A  text  book  for  college  students,  a  manual  for  statisticians  and  busi- 
ness executives. 


ADVERTISING 

PSYCHOLOGY,  PHILOSOPHY  AND  THEORY 

Adams,  H.  F.    Advertising  and  its  mental  laws.    1916 

Macmillan     $1.50 
Basic  facts  and  principles  of  psychology  as  related  to  advertising. 

Dockrell,  T.  E.     Law  of  mental  domination  applied  to  selling  and  ad- 
vertising.   1914  Com'l  pub.  co.    $1 

French,  G.    Advertising.     1915  Ronald    $2 

A  book  of  inspiration  for  those  with  great  expectations  for  the 
future  of  advertising.  Recognizing  advertising  as  already  one  of  the 
great  social  forces,  the  author  looks  forward  to  its  becoming  a  great 
beneficient  force  in  modern  life. 

*Hess,  H.  W.     Productive  advertising.    1915  Lippincott    $2.50 

For  students,  including  "psychologj^  of  advertising,  typography  of 
advertising,  economic  implications  of  advertising,  and  a  certain  philo- 
sophic interpretation  of  all  the  principles  involved,"  with  emphasis 
throughout  on  the  relation  between  the  theorj^  and  tlie  practice  of  ad- 
vertising. 

Higham,  C.  F.     Scientific  distribution.     1918  Knopf    $1.50 

The  author,  an  Englishman  who  introduced  American  advertising 
methods  into  England,  reviews  the  history  of  advertising  and  prophe- 
sies a  future  distribution  of  ideas  as  well  as  commodities  through  pub- 
licity methods. 

*Hollingworth,  H.  L.  Advertising  and  selling.  1913  Appleton  $2 
"Shows  how  the  three  successive  steps  in  advertising  and  selling, 
viz.,  securing  the  attentions,  holding  the  interest,  and  provoking  the 
response,  may  be  brought  to  the  highest  point  of  efficiency.  The  re- 
sults of  hundreds  of  tests  and  experiments  are  given,  and  all  of  the  ac- 
cepted facts,  laws  and  methods  are  analyzed,  charted  and  rendered  ser- 
viceable to  the  advertising  men." 

*Mahin,  J.  L.     Advertising,  selling  the  consumer.     1916 

Doubleday    $2 
Emphasizes   the   "group   spirit," — how   advertising   influences   human 
beings  through  groups. 

*Scott,  W.  D.    The  psychology  of  advertising.     1908  Small    $2 

This  and  the  following  book  by  the  same  author,  the  first  books 
to  present  psychology  to  the  business  man  in  usable  form,  remain 
standards  in  that  field 

*Scott,  W.  D.    The  theory  of  advertising.    1903  Small    $2 

A  simple  exposition  of  the  principles  of  psychology  in  their  relation 
to  successful  advertising,  with  inany  illustrations. 

BUSINESS  METHODS 

Bunting,  H.  S.    The  elementary  laws  of  advertising.    1914 

Novelty  news     $1 
Constructive  analysis  of  the  facts  of  successful  advertising  with  em- 
phasis on  the  economic  and  mathematical   side  of  the  subject  rather 
than  on  the  psychological  aspect. 


36  ADVERTISING 

*Calkins,  E.  E.    The  business  of  advertising.     1915  Appleton    $3 

Discusses  "in  narrative  style  what  is  done  from  the  beginning  to  end 
of  an  advertising  campaign."     Good  illustrations. 

Chasnoff,  J.  E,     Selling  newspaper  space.     1913  Ronald    $1.40 

For  the  space  salesman,  showing  him  how  to  analyze  his  field  and 
build  up  his  selling  possibilities  on  a  sound  foundation.  Also  discusses 
newspaper  ad-writing. 

Cherington,  P.  T.     Advertising  as  a  business  force.     1913 

Doubleday    $3 
A  compilation  of  experience  records  showing  the  problems  of  adver- 
tising and  their  relation  to  all  branches  of  industry. 

*Cherington,  P.  T.    The  advertising  book.     1916  Doubelday     S3 

A  book  embodying  the  highest  ideals  for  the  future  of  advertising. 

DeWeese,  T.  A.    The  principles  of  practical  publicity.     1915 

Jacobs     $3 
The  author,  a  man  who  has  expended  a  quarter  of  a  million  dollars 
a  year  in   advertising  one   commodity,   regards   advertising  as   a   com- 
modity itself  rather  than  a  profession  or  an  art. 

TECHNIQUE 

*Farrar,  G.  P.    The  typography  of  advertisements  that  pav.     1917 

Appleton    .^3.25 
For  advertising  man  and  printer  alike,  to  create  a  better  understand- 
ing between  the  writers  of  advertisements  and  those  who  set  them  up 
in  type.     Printing  and  kindred  arts  have  not,  in  the  author's  opinion, 
kept  pace  with  the  growth  of  advertising. 

*French,  G.     How  to  advertise.    1917  Doubleday    $3 

"Attention  value"  and  how  to  get  it  is  the  theme  of  the  book, — the 
thing  which  makes  an  advertisement  attractive  to  the  eye  of  the  aver- 
age person. 

*Hall,  S.  R.    Writing  an  advertiesment.     1915  Houghton     $1 

The  author,  answering  in  the  first  person  the  question  "How  do  you 
go  about  writing  an  advertisement"  tells  simply  and  clearly  what  he 
has  found  to  be  the  important  points  in  preparing  advertising  copy. 

Parsons,  F.  A.    The  principles  of  advertising  arrangement.     1912 

Prang     $3 
Particularly  good  in  its  discussion  of  the  fundamentals  of  laying  out 
advertisements,  including  decoration  and  color. 

Sherbow,  B.     Making  type  work.     1916  Century     $1.25 

A  book  on  type  arrangement,  divided  into  three  separate  themes; 
Advertising  print  must  command  attention;  Advertising  must  get  itself 
read;  Advertising  print  must  get  itself  understood. 

Shryer,  W.  A.     Analytical  advertising.     1912 

Bus.  serv.  corp.    $3 
An  interesting  feature  of  this  book  on  the  theory  of  advertising  is  the 
showing  of  the  relative  merit  of  different  copy  with  actual  results  and 
cost  per  inquiry. 


ADVERTISING  37 

*Starch,  D.    Advertising,  its  principles,  practice  and  technique.     1914 

Scott     $1.25 
Recommended   as  a  "first  book"   for  students   and  an   introductorj- 
handbook  for  business  men. 

*Tipper,  H.  and  others.     Advertising,  its  principles  and  practice.     2d 
cd.     1919  Ronald    $6 

Written  to  supplement  a  lack  the  four  authors  felt  in  suitable  tests 
on  advertising.  "The  distinctive  feature  of  the  book  is  its  attempt  to 
combine  all  the  various  arts  and  sciences  that  enter  into  the  work  of 
advertising  and  to  give  the  fundamentals  of  each  in  reference  to  all 
the  others." 

Tregurtha,  C.  M,    Craft  of  silent  salesmanship.    1917    Pitman    vfl.SS 
A  comprehensive  guide  to  advertisement  construction. 

SPECIAL  FORMS  AND  METHODS 

*Clifford,  W.  G.     Building  your  business  by  mail.     1914 

Business  research  pub.     $2 
A  guide  to  direct  advertising. 

Dench,  E.  A.     Advertising  by  motion  pictures.     1916 

Standard  pub.  co.     $1.50 
Written    to   remedy   the   lack   of   knowledge   about   a   new   publicity 
medium  with  enormous  possibilities. 

Opdycke,  J.  B.    Advertising  and  selling  practice.    1918    Shaw    $1.25 
A  general  discussion  of  advertising  fundamentals  with  special  analj'- 
sis  of  "under-the-surface"  phase  of  advertising. 

Wilson,  G.  F.    The  house  organ.    1915    Washington  Park  pub  co.   $3 
Gives  in  detail  the  steps   in  the  production  and  ditsribution  of  this 
valuable   aid   to  both   advertising  and   selling,   the   house   organ.      The 
first  and  only  book  on  the  subject. 

Wasson,  G.  G.    How  to  compile  a  catalogue.    1915  Wasson 

Based  on  the  author's  own  experience  in  constructing  a  large  cata- 
logue. 


SALESMANSHIP 

PSYCHOLOGY  AND  THEORY 

Atkinson,  W.  W.    Psychology  of  salesmanship.    1912        Towne    $1 
"From  first  to  last  salesmanship  is  a  psychological  subject.     Ever}- 
step  in  the  process  of  a  sale  is  a  mental  process." 

*Brisco,  N.  A.    Fundamentals  of  salesmanship.    1916   Appleton    $1.50 
An  exposition  of  the  underlying  principles  of  salesmanship  that  is 
often  used  as  a  text  book  in  salesmanship  classes. 

Farrington,  F.     Successful  salesman.     1919  Laird     $1 

A  popular  writer  on  salesmanship. 

*Hoover,  S.  R.    The  science  and  art  of  salesmanship.     1916 

Macmillan     75c 
A  text  book  in  JMacmillan's  commercial  series,  presenting  the  basic 
principles  of  salesamnship  clearly  and  simply. 

System.     The  knack  of  selling.     6v.     1913  Shaw    .SI. 35 

Always  popular  liftle  books,  with  big  ideas  in  easily  digested  form. 

*Whitehead,  H.    Principles  of  salesmanship.    1917  Ronald    ij^2.50 

Provides  a  thorough  analysis  and  guide  to  study  and  development 
for  the  men  who  are  already  in  the  selling  game. 

SALES  MANAGEMENT 

Hoyt,  C.  W.     Scientific  sales  management.    1913  Woolson     $2 

For  the  sales  manager.  Modern  scientific  management  principles  of 
Taylor,  Emerson,  etc.,  applied  to  the  province  of  sales  management. 
Such  subjects  as  Cooperation  with  salesmen,  Salesman's  cooperation 
with  advertising,  Standardization  of  sales  arguments,  Salesman's  con- 
tests, and  others  equallj'^  stimulating  are  analyzed. 

Lyons,  A.  E,    Speed  talks.    1910  Sheldon  univ.  press    $1 

A  demonstration  of  how  to  get  the  most  out  of  cooperation  between 
the  advertising  and  s.elling  department. 

Maxwell,  W.  M.     Training  of  a  salesman.     1919  Lippincott     $1 

SPECIAL  TYPES  OF  SELLING 

Aughinbaugh,  W.  E.     Selling  Latin  America.     1915  Small    $2 

"A  problem  in  international  salesmanship;  what  to  sell  and  how  to 

sell  it." 

Barrett,  H.  J.-  How  to  sell  goods.    1918  Harper    $1.50 

Particularly  for  the  traveling  salesman. 

Fowler,  N.  C.    Practical  salesmanship.    1911  Little    $1 

A  book  of  manj'  brief  concise  chapters,  each  dealing  with  a  definite 
problem,  principle  or  practice  of  salesmanship. 

Leichter,  E.     Successful  selling.     1914  ^  Funk    50c 

Practical  points,  well  brought  out,  that  make  for  su'ccess  in  selling. 


40  SALESMANSHIP 

Maxwell,  W.  M.    Salesmanship.    1914  Houghton    $1 

Clever  talks  on  pertinent  problems  that  arise  in  both  retail  -and 
wholesale  selling. 

Opdycke,  J.  G.    Advertising  and  selling  practice.    1918    Shaw    ^fl.25 
A  book  which  illustrates  how   closely   interwoven  are   the  two  pro- 
cesses, advertising  and  selling. 

Roche,  Mrs.  R.  A.     Salesmanship  for  women.    1914  Ronald    $1 

The  author's  text:  "Men  are  verily  creatures  of  liberty,  while  women 
are  hampered  by  hide  bound  conventionalities." 

Sales  promotion  by  mail.     1916  Putnam.     $2 

In  the  mailing  departments  where  all  forces  meet, — advertising,  pro- 
motion, selling,  collecting, — not  the  least  is  selling  by  mail. 

TECHNIQUE 

Aspley,  J.  C.    Salesman's  correspondence  manual.    1917   Dartnell    $1 
A  useful  handbook  for  salesman.     Gives  models  of  salesmen's  let- 
ters and  reports. 

International    correspondence    schools.      The    salesmans'    handbook. 
1913  Int.  text  bk.  co.     $1.50 

A  convenient  pocket-size  book  of  reference.  In  addition  to  a  large 
amount  of  information  valuable  to  the  salesman,  it  contains  sections 
on  "Correct  and  faulty  diction"  and  "Words  commonly  mispro- 
nounced." 


RETAIL  TRADE  AND  SPECIAL  LINES 

GENERAL 

*Beebe,  D.  E.     Retail  credits  and  collections.     1919  Harper    $1.50 

A  volunie  in  Harper's  retail  business  scries,  written  from  the  point 
of  view  of  the  ordinary  retailer  who  wants  to  handle  his  credits  and 
collection  department  systematically  and  yet  with  the  least  possible 
amount  of  time-consuming  system. 

Beimfohr,  E.  W.    Retailed  plans  and  instructions  for  organizing  and 
operating  a  co-operative  delivery  system.     1917      Beimfohr    $10 
Takes    up    each    step;    formation    of    company,    schedule,    manager, 
equipment,  central  station,  routes  or  districts,  charges  for  delivery,  in- 
structions to  employees,  collection  of  goods. 

Butler  bros.     Success  in  retailing.     1914  Butler 

"A  sincere  endeavor  to  tell  the  man  with  small  capital  hov/  to  suc- 
ceed in  retailing." 

*Corbion,   W.   A.     The   principles   of  salesmanship,   deportment   and 
system.    1907  '  Jacobs    $1 

A  text  book  for  department  store  service,  designed  as  a  manual  for 
use  in  the  class  room,  for  home  study,  and  for  reference. 

Department  store  merchandise  manuals.     5v.     1917       Ronald    $1.25 
V.  1  Jewelry.  v.  4  Cotton  and  linen. 

V.  3  Leather  goods.  v.  5  Notions. 

V.  3  Stationery 

Edgar,  A.  E.     How  to  advertise  a  retail  store.    4th  ed.     1913 

Advertising  world    $3.50 
Including  mail  order  advertising  and  general  advertising;  a  complete 
and   comprehensive  manual   for  promoting  publicity.     Thoroughly   il- 
lustrated. 

Farrington,  F.     Retail  advertising— complete.     1910  Bakei"     $1 

Includes  newspaper  advertising,  ads.  by  mail,  window  trimming,  nov- 
elties, outdoor  and  indoor  ads.     Special  sales  and  mail  orders. 

*Farrington,  F.    Selling  suggestions    3v.    1913  Ronald    $2 

Book  1.  The  storekeeper  and  his       Book  2.  Efficiency    in    the   busi- 
store.  ness. 

*Field,  C.  C.    Retail  buying.    1917  Harper    $1.25 

A  volume  in  Harper's  retail  business  series.  An  exposition  of  meth- 
ods already  in  actual  practice. 

*Fisk,  J.  W.    Retail  selling.     1916  Harper    $1 

Another  volume  in  Harper's  retail  business  series.  Explains  "how 
to  determine  selling  opportunities  and  problems  and  how  to  organize 
and  train  salesmen  in  a  retail  store." 

Hall,  S.  R.    Short  talks  on  retail  selling.    2d  ed.    1915  Funk    75c 

Hotchkin,  W.  R.    Making  more  money  in  storekeeping.     1917 

Ronald    $3 
Based   on   the   author's   experience,   in   the   Wanamaker   and   Gimbel 
stores  in  New  York. 


42  RETAIL  TRADE  AND  SPECIAL  LINES 

Hotchkin,  W,  R.    The  manual  of  successful  storekeeping.    1915 

Doubleday    $10 
"A  book  planned  to  stand  the  wear  and  tear  of  hard  every  day  use 
on  desk  and  counter  of  busy  merchants  and  their  managers." 

Knox  school  of  salesmanship  and  business  efficiency.    1917 

Knox  school    $3.75 
Outlines  of  methods  of  business  strategy  and  business  management. 

MacDonald,  J.  A.    Successful  retail  advertising,    rev.  ed.    1913 

Dry  goods  reporter     $2 
Well  illustrated  and  indexed  for  ready  reference. 

Making  your  store  work  for  you.    1917  Shavi^    $3 

Location,  lighting,  fixtures,  window  displays,  advertising,  selling. 

Mealand,  A.  J.     Effective  store-advertising.     1914  Mealand     85c 

A  consideration  of  the  subject  from  the  standpoint  of  the  public; 
those  whom  all  merchants  are  continually  trying  to  reach  and  influ- 
ence. 

*Nystrom,  P.  H.    The  economics  of  retailing.    1915  Ronald    ?2.50 

Does  not  tell  how  to  get  rich  quick  at  retailing — it  describes  the  re- 
tail business  as  it  is  and  points  out  lines  of  progress. 

*Nystrom,  P.  H.    Retail  selling  and  store  management.    1914 

Appleton     $1.50 
Primarily  a  text  book,  treating  of  all  of  the  more  important  activities 
of  a  typical  retail  establishment. 

O'Leary,  I.  P.     Department  store  occupations.    1916 

Cleveland  foundation    25c 
A  volume  in  the  Cleveland  educational  survey  report.     An  analysis 
of  occupations  in  retail  stores  for  use  in  vocational  guidance  work  in 
the  schools  but  valuable  to  any  student  of  the  processes  of  retailing. 

Sammons,  W.    Keeping  up  with  rising  costs.     1915  Shaw    $2 

Higher  costs  and  how  to  meet  them;  what  it  costs  to  sell  things; 
what  it  costs  to  keep  store;  making  money  on  higher  costs. 

SPECIAL  LINES 
AUTOMOBILE  INDUSTRY 

Barber,  H.  L.    Story  of  the  automobile.    1917  Munson    $1.50 

The  history  and  development  from  1760  to  1917,  with  an  analysis  of 
the  standing  and  prospects  of  the  automobile  industry. 

*How  to  run  a  retail  automobile  business  at  a  profit.     1918 

Shaw    $1.50 
Plans  and  methods  for  cutting  down  expense  and  increasing  sales — 
cost  figures  that  help  point  out  chances  to  make  better  profits. 

International   correspondence   schools.      The   automobile    handbook. 
2d  ed.    1917  Int.  text  bk.  co.    $1.25 

A  convenient  reference  book  for  automobile  owners,  chauffeurs,  au- 
tomobile repairmen,  garage  owners,  auotmobile  salesmen. 

♦McDonald,  O.  R.    My  way  of  running  a  garage  business.    1917 

National  ass'n  of  automobile  accessory  jobbers 
A  small  book  on  a  subject  that  grows  bigger  and  more  complicated 
every  day. 


RETAIL  TRADE  AND  SPECIAL  LINES  43 

'^Newmark,  J.  H.    Automobile  business.     1915  Auto  pub.  co.    $2 

A  guide,  helpful,  inspirational  and  suggestive. 

*Newmark,  J.  H.  Automobile  salesinanship.  1915    Auto  pub.  co.  Jfl.50 
The  principles  of  salesmanship  applied  to  the  selling  of  automobiles. 

*Norton,  S.  V.    The  motor  truck  as  an  aid  to  business  profits.    1918 

Shaw  $7.50 
An  invaluable  aid  to  the  salesman  of  motor  trucks — a  collection  of 
tested  plans  used  by  truck  owners. 

Wyatt,  H.  M.    The  motor  industry.     1918  Pitman     85c 

Its  growth,  its  method,  its  prospects,  and  its  products;  with  an  indi- 
cation of  the  uses  to  which  motor  vehicles  of  all  kinds  are,  or  could  be, 
advantageously  applied. 

CONTRACTORS'  OPERATIONS 

Hauer,  D.  J.     Economics  of  contracting.     1911     Baumgartner    $2.50 

Lord,  F.  W.    Ethics  of  contracting  and  the  stabilizing  of  profits.  1918 

Doubleday    $1 

Mead,  D.  W.  Contracts,  specifications  and  engineering  relations. 
1916  ^  McGraw     $3 

Walker,  F.  R.     Practical  cost  keeping  for  contractors.     1916 

Walker    $2 

DRUG  STORES 

*Farrington,  F.     Making  a  drug  store  pay.    1914  Ronald    $2 

Farrington,  F.    Retail  advertising  for  druggists  and  stationers.    ]  901 

Baker    $1 

Mason,  H.  B.  ed.     Window  displays  for  druggists.     3d  ed.     1915 

Swift    $1 

ELECTRIC  LIGHTING 

Edwards,  H.  M.    Electric  light  accounts  and  their  significance.    1914 

McGraw    $2 

ESTATE  ADMINISTRATION 

Baugh,  F.  H.  and  Schmeisser,  W.  C.  Theory  and  practice  of  estate 
accounting  for  accountants,  lawyers,  executors,  administrators 
and  trustees.    1910  Curlander    $4 

Hill,  F.  T.    The  care  of  estates.    1901  Baker    $1.20 

Practical  questions  and  plain  answers  concerning  the  everyday  du- 
ties, rights  and  liabilities  of  executors,  administrators,  trustees  and 
guardians. 

GROCERY  BUSINESS 

Beaching,  C.  L.  T.  Grocery  business  organization  and  management. 
1911  Pitman     $2 


44  RETAIL  TRADE  AND  SPECIAL  LINES 

Reese,  J.  A.     Grocery  trade,  its  history  and  romance.    2v.     1910 

Duckworth   £1-11/ 

*Ward,  A.    Grocer's  encyclopedia.    1911  Ward    $10 

HARDWARE  BUSINESS 

Soule,  R.  F.  ed.    Hardware  window  advertising.    1914  WiUiams  $3.50 

ICE  BUSINESS 

Bluim,  J.  M.     Accounting  system  of  an  ice  company.     1912 

Bluim    $10 

JEWELRY  BUSINESS 

Wade,  F.  B.     A  text  book  of  precious  stones  for  jewelers  and  the 
gem-loving  public.     1918  Putnam     $2 

JOURNALISM 

Bing,  P.  C.    The  country  weekly.    1917  Appleton    $2 

A  manual  for  the  rural  journalist  and  for  the  students  of  the  country 
field. 

*Bleyer,  W.  G.   Newspaper  writing  and  editing.   1913   Houghton  $1.65 
Fundamental  principles  of  newspaper  writing. 

*Harrington,  H.  F.    Essentials  in  journalism.    1912  Ginn    $1.75 

A  manual  in  newspaper  making  for  college  classes. 

*Hyde,  G.  M.     Newspaper  editing.    1915  Appleton    $1.50 

A  text  book  for  the  assistance  of  young  newspaper  workers  learning 
the  technique  of  their  craft  and  for  use  in  schools  of  journalism. 

*H37de,  G.  M.    Newspaper  reporting  and  correspondence.    1912 

Appleton    $1.50 
For  the  prospective  reporter  to  instruct  him  how  to  gather  news  and 
how  to  write  it  so  that  only  a  minimum  of  editing  will  be  necessary. 

Lee,  J.  M.    History  of  American  journalism.    1917    Houghton    $3.50 
A  comprehensive  study  by  the  director  of  the  Department  of  jour- 
nalism of  New  York  University. 

Rogers,  J.     Newspaper  building.     1918  Harper    $5 

Application  of  efficiency  to  editing,  to  mechanical  production,  to  cir- 
culation and  advertising,  with  cost  finding  methods,  office  forms  and 
systems.  ' 

*Scott,  W,  R.    Scientific  circulation  management  for  newspapers.   1915 

Ronald     $2 
The  only  book  which  takes  up  this  subject  at  such  length. 

*Seitz,  D.  C.     Training  for  the  newspaper  trade.     1916 

Lippincott     $1.25 
The  business  manager  of  a  large  New  York  daily  tells  of  present 
day  requisites  of  the  newspaper  trade. 

Shuman,  E.  L.     Practical  journalism.     1903  Appleton     $1.25 

Discusses  the  many  special  features  that  enter  into  the  preparation 
and  manufacture  of  a  modern  newspaper. 


RETAIL  TRADE  AND  SPECIAL  LINES  45 

Spencer,  M.  L.     News  writing,  the  gathering,  handling  and  writing 
of  news  stories.     1917  Heath    $1.25 

Particularly  for  the  reporter. 

LETTERING  AND  SHOW  CARD  WRITING 

♦Atkinson,  F.  H.     "Show  at"  sho'  cards.     1918  Drake    $3 

An  old  standby. 

Bissell,  J.  G.     Instructions  on  modern  show  card  writing.     1913 

Bissell    50c 
Practical  instructions  on  show  card  writing  with  the  brush  and  pen — 
covering  all  the  modern  methods  in  the  elementary  rudiments  of  this 
art — with  appropriate  illustrations  and  modern  show  card  alphabets. 

Faust,  C.  A.     Faust's  complete  card  writer.     1911 

Dry  goods  reporter    31.25 
Contains  many  examples  of  the  work  of  well  known  card  writers. 

French,  T.  E.    The  essentials  of  lettering.     1912  McGraw    $1 

Designed  as  a  general  text  book  for  students  and  designers. 

♦Gordon,  W.  H.    Lettering  for  commercial  purposes. 

The  Signs  of  the  Times     $3 
The   text   is   simple,   practical    "shop   talk" — the   examples   are    prac- 
tical and  possible  pieces  of  every  day  work. 

♦Thompson,  W.  A.     Modern  show  card  lettering,  designs  and  adver- 
tising phases.     1906  Thompson     $1 
Contains  graded  copies  and  instruction  designed  for  practical  busi- 
ness purposes. 

LUMBER  INDUSTRY 

Binstead,  H.  E.    Furniture.    1919  Pitman    $1 

Jones,  A.  F.     Lumber  manufacturing  accounts.     1914.         Ronald     $2 

Southern  pine  association.     Selling  lumber.     1916 

Southern  pine  ass'n     $2.50 

Timken,  F.  H.     Accounting  in  the  furniture  and  wood-working  in- 
dustries.    1915  Trade  Per.  co.    $2.50 

MAIL  ORDER  BUSINESS 

♦Barroll,  E.  C.     Making  money  in  the  mail  order  mint.     1915 

Rollin:,    $1 

Sullivan,  T.  J.     Merchants  and  manufacturers  on  trial.     1914 

Sullivan     $5 

Swett,  A.  E.     Principle  of  the  mail  order  business.     6th  ed.     1900 

Swett 

MINE  OPERATION 

Charlton,  W.  H.    American  mine  accounting.    1913  McGraw    $5 

Hoover,  H.  C.     Principles  of  mining.     1909  McGraw    $2.50 


46  RETAIL  TRADE  AND   SPECIAL  LINES 

Hoskins,  A.  J.  Business  of  mining,  a  brief  non-technical  exposition 
of  the  principles  involved  in  the  profitable  operation  of  mines. 
1912  Lippincott     ^1.50 

PRINTING  TRADE 

Basford,  A.  M.    How  to  advertise  printing.     1915  Oswald    $1.50 

Basford,  A.  M.     How  to  sell  printing.     1916  Oswald     $1.50 

Francis,  C.    Printing  for  profit.    1917  Bobbs    $3 

PRODUCE  TRADE 

Nourse,  E.  C.    The  Chicago  produce  market.    1918    Houghton    $2.25 

PROOFREADING 

*Manual  of  style.    5th  ed.  Univ.  of  Chic,  press    $1.50 

Smith,  A.  M.     Proofreading  and  punctuation.     4th  ed.     1915 

Smith    $1 

REAL  ESTATE 

Bernard,  A.  D.  Some  principles  and  problems  of  real  estate  valua- 
tion.    1913  U.  S.  fidelity  and  guarantee  co. 

*Bolton,  R.  P.    Building  for  profit.    1911  De  Vinne    $2 

"The   interrelated   questions   of  the   proportion   of   the   building  and 
values  of  real  estate  improved  thereby." 

Britigan,  W.  H,  ed.    Practical  real  estate  methods  for  broker,  opera- 
tor and  owner.     1909  N.  Y.  West  Side  Y.M.C.A.    $2 
Thirty  experts  on  how  to  buy,  sell,  lease,  manage,  appraise,  improve 
and  finance  real  estate. 

Byram,  L.  L.    Turning  real  estate  into  cash.     1915  Byram    ^1 

Concrete  examples  of  success  in  real  estate  selling. 

Carney,  W.  A.    How  to  buy  and  sell  real  estate  at  a  profit.    1905 

Carney     $2 

Fuess,  C.  J.    How  to  sell  property.    1914  York    $1 

A  popular  treatise  and  guide  for  real  estate  owners  who  desire  to 
sell  their  property. 

*Gahagen,  W.  R.    How  to  conduct  the  real  estate,  insurance  and  gen- 
eral brokerage  business.     1916  Realty  book  co.     $1.25 
Contains    chapters    on    real    estate    and    personal    property;    estates; 
landlord  and  tenant;  real  estate  titles  and  rights  of  property  holders. 

Gross,  F.  L.     Law  of  real  estate  brokers.    1917  Ronald     $4 

*Jackman,  W.  J.    Real  estate  management  and  transfer.   Whitman    $3 
Contains  a  list  of  "authorities  consulted." 

Melberg  P.  L.    How  to  sell  real  estate.    1916    Realty  book  co.    $2.50 


RETAIL  TRADE  AND  SPECIAL  LINES  47 

Morris.  L.  R.     Instruction  in  real  estate  and  fire  insurance.     1906 

Morris     $5 
A  reference  book  for  the  real  estate  broker. 

*Mucklow,  W.    Real  estate  accounts.    1917  Ronald    $4 

Treating  of  the  proper  classification,  construction  and  operation  of 
accounts  for  the  real  estate  business,  including  forms. 

Orr,  E.  G.  comp.    The  real  estate  broker's  cyclopedia.     1911 

Stewart  &  Kidd    $3.50 
A  compilation  of  selling  plans,  advertising  phrases,  practical  meth- 
ods, general  information. 

*Ostrander,  W.  M.    The  Simple  plans  for  selling-  real  estate.    1917 

N.  Y.  Simplex  service  co.    $5 
Eight  unbound   parts,  with   separate   title  pages,   in   loose   cover  m 
slide-case.     A   successful    system   for   finding  buj'ers    for   farms,    resi- 
dences and  building  lots,  no  matter  vv^here  they  are  located. 

SHOE  TRADE 

Allen,  F.  J.     Shoe  industry.     1916  Voc.  bur.     '^\.2r5 

Burt,  E.  W.    The  shoe  craft.     1917  The  Everett  press    $1.25 

Garrison,  C.  L.     How  to  conduct  a  successful  shoe  store.     1908 

Boot  &  Shoe  recorder    $1 

Plucknett,  E.     Introduction  to  the  theory  and  practice  of  boot  and 
shoe  manufacturer.     1916  Longmans     $2 

TEXTILE  INDUSTRIES 

Bigwood,  G.     Cotton.     1919  Holt    $1.60 

Cherington,  P.  T.    The  wool  industry.    1916  Shaw    $2.50 

Commercial  problems  of  the  American  woolen  and  worsted   manu- 
facture. 

Nystrom,  P.  H.    Textiles.     1916  Appleton    $1.50 

A  standard  work. 

Omerod,  F.    Wool.    1919  Holt    $1.60 

WINDOW  TRIMMINGS 

Byxbee  publishing  company.     One  hundred  easy  window  trims.  1913 

Byxbee  pub.  co.    $1 
How  to  make  store  windows  more  profitable. 

*Cowan,  G.  J.    and  Bates,  W.  H.     Window  backgrounds.     1912 

Dry  goods  reporter    Si. 50 
A  collection   of  drawings  and   descriptions   of   store   window  back- 
grounds. 

*Cowan,  G.  J.  comp.    The  Koester  school  book  of  drapes.     1913 

Dry  goods  reporter    $3 
A  complete  text  book  and  course  of  instruction  in  merchandise  drap- 
ing. 


48  RETAIL  TRADE  AND   SPECIAL  LINES 

*Godinez,  F.  L.    Display  window  lighting,  the  city  beautiful.    1914 

Comstock    $2 
Contains  over  one  hundred  illustrations  of  modern  display  lighting. 

*International  correspondence  schools,   Scranton,  Pa.     The  window 
trimmers  handbook.    1912  Int.  text  bk.  co.    $1.50 

A  convenient  reference  book  for  all  persons  interested  in  the  dis- 
playing of  merchandise  of  all  kinds  in  show  windov^'s,  show^  cases,  and 
store  interiors. 


INSURANCE 

GENERAL 

*American  academy  of  political  and  social  science,  Phila.  Modern  in- 
surance problems.  1917  Amer.  acad.  of  pol.  and  soc.  science.  $1 
Pt.  1.  Life  insurance.  Pt.  3.  Accident  and  health  and  workman's 

Pt.  3.  Fire  insurance.  compensation  insurance. 

Dawson,  M.  M.     Things  agents  should  know.     1900 

Insurance  press    $2 

Richards,  G.    A  treatise  on  the  law  of  insurance  in  all  its  branches. 
3d  ed.    1909  Banks    $6.75 

For  the  student  of  insurance  law. 

Wolfe,  S.  H.    The  examination  of  insurance  companies.     1910 

Insurance  press    $3 
A  series  of  talks  to  the  members  of  his  office  staff. 

Young,  T.E.    Insurance.    1906  Pitman    $3.50 

An  exposition  of  the  principles  on  which  insurance  administration  is 
based. 

THEORY 

Gephart,  W.  F.     Insurance  and  the  state.     1913        Macmillan    $1.25 
Gives  both  sides  of  the  question  of  government  ownership  of  insur- 
ance companies. 

*Gephart,  W.  F.     Principles  of  insurance.    3v.    1917       Macmillan    $3 
Written  more   for  the   general   reader  and  the   student  than   for  the 
actuary  or  practical  insurance  man. 

Hoffman,  F.  L.   Insurance  science  and  economics.   1911   Spectator  $3 
A   practical   discussion   of  present-day   problems    of   administration, 
methods  and  results. 

BUSINESS 

*Dunham,  P.  H.  ed.    The  business  of  insurance.     1913       Ronald    $10 
"A   text  book  and   reference   work  covering  all   lines   of  insurance, 
written  by  eighty  eminent  experts." 

■"^Miller,  W.    The  art  of  canvassing.    8th  ed.  Spectator    $1.50 

Suggestive  for  the  beginner. 

*Young,  T.  E.  and  Masters,  R.  Insurance  office  organization,  man- 
agement, and  account.  190-1  Pitman  $1.50 
The  business  side  of  insurance. 

LIFE 

Alexander,  W.    The  life  insurance  company.     1905     Appleton    $1.50 
Elementary  in  its  treatment  of  every  detail  of  the  business. 


50  INSURANCE 

Alexander,  W.  W'hat  life  insurance  is  and  what  it  does ;  a  primer 
for  laymen  and  students.     1917  Spectator    $1.50 

Dawson,  M.  M.     Elements  of  life  insurance.     1893  Spetcator    $2 

Valuable  as  a  text  book  on  life  insurance. 

Horner,  W.  M.    Training  for  a  life  insurance  agent.     1917 

Lippincott    $1.25 
Based  upon  twenty-five  years'  experience  in  the  work. 

*Huebner,  S.  S.     Life  insurance.     1915  Appleton    $2 

Complete  exposition  of  the  principles  and  practice  of  life  insurance. 

Jack,  A.  F.     An  introduction  to  the  history  of  life  insurance.     1912 

Button    $2.50 
"An  examination  of  certain  main  factors  in  the  development  of  the 
insurance  idea." 

Langstaff,  J.  M.     Life  insurance  and  how  to  write  it.  Spectator 

A  workable  book  for  the  insurance  agent. 

Moir,  H.    Life  insurance  primer.    1904  Spectator    $1.50 

A  text-book  dealing  v/ith  the  practice  and  mathematics  of  life  insur- 
ance, for  advanced  schools,  colleges  and  universities. 

Nash,  W.  T.  Multiplying"  your  income ;  or,  how  to  sell  life  insurance. 
1914  Spectator    $1 

To  point  out  a  multitude  of  commoplace  little  things  which  are  sonie- 

,      times  the  really  big  things  in  selling  life  insurance. 

Willey,  N.    Principles  and  practice  of  life  insurance.    7th  ed.    1912 

Spectator    $10 
Made  up  largel}'  of  interest  tables. 

*Zartman,  L.  W.    Life  insurance.    1914  Yale    $2.25 

Includes  theory,  history  premiums,  expenses.  The  reserve  surplus 
and  dividends,  contracts,  regulation  and  special  forms  of  insurance. 

PROPERTY   (INCLUDES  MARINE  INSURANCE) 

Dean,  A.  F.     Fire-rating  as  a  science.     1919  Spectator    $2 

Factors  in  the  fixing  of  fire  insurance  rates. 

Dean,  A.  F.  The  rationale  of  lire  rates;  a  study  of  the  personal  inllu- 
ences  affecting  fire  insurance  cost.  2d  ed.  1901  Spectator  $1 
Fire  insurance  viewed  as  an  economic  problem. 

Gow,  W.  Sea  insurance  according  to  British  statutes.    1914 

Macmillan    $4.25 

*Huebner,  S.  S.     Property  insurance.     1911.  Appleton     $2 

"The  object  of  this  work  is  to  present  the  important  facts  and  prob- 
lems connected  with  those  forms  of  insurance  which  indemnify  owners 
against  loss  of  property." 

Winter,  W.  D.    Marine  insurance.    1919  McGraw    $3.50 

y\n  .American  work.     Most  of  the  available  literature  is  English. 
*Zartman,  L.  W.    Property  insurance.    1914  Yale    $2.25 

This  important  volume  covers  experiences  of  foreign  countries  and 
the  United  States  as  well  as  policies  and  principles  of  the  business. 
Has  one  chapter  on  Marine  insurance. 


INSURANCE  51 

SOCIAL 

Blanchard,  R.  H.     Liability  and  compensation  insurance.     1!)17 

Appleton    $2 
Contains  a  full  and  logical  analysis  of  the  development  of  the  com- 
pensation idea. 

Henderson,  C.  R.     Industrial  insurance  in  the  United  States.     1911 

Univ.  of  Chic.    $2 
Gives  in  detail  many  plans  of  industrial  insurance. 

Lewis,  F.  W.    State  insurance,  a  social  and  industrial  need.    1909 

Houghton    .$1.35 

Miller,  G.  R.    Social  insurance  in  the  United  States.    1918 

'  McClurg     60c 
Includes  workmen's   compensation,   health   insurance,   preventive   in- 
surance, unemployment  insurance,  old  age  support. 

*Rhodes,  J.  E.    Workmen's  compensation.    1917  Macmillan   $1.50 

"The  success  of  any  system  of  workmen's  compensation  must  rest, 
in  the  last  analysis,  on  insurance. 

*Rubinow,  I.  M.    Social  insurance.    1913  Holt    $3 

A  new  phase  of  the  insurance  problem  of  more  interest  as  yet  to  the 
student  of  sociology  than  to  the  practical  insurance  man. 

Rubinow,  I.  M.    Standards  of  health  insurance.    1916  Holt    $1.50 

Of  particular  value  to  those  who  are  advocates  of  this  form  of  so- 
called  social  insurance  and  desire  legislative  action  on  the  subject. 


Advertising  World, 
Alden. 

Altemus. 

Amer.  Acad,  of  Pol.  & 

Soc.  Science. 
Amer,  Bankers'  Assn. 

Amer.  Bk. 

Amer.  Bus.  Bk.  Co. 

Amer.  Ex. 

Amer.  School  of 

Correspondence 
Amer.  Tech.  Soc. 

Anderson. 

Appleton. 

Assoc.  Press. 

Auto.  Pub.  Co. 

Babson. 

Baker,  Voorhis. 

Bankers'  Pub.  Co. 

Banks. 

Baugh. 

Baumgartner. 

Beimfohr. 

Bissell. 

Bluim. 
Bobbs. 

Boot  and  Shoe  Recorder, 

Bowen. 

Butler. 

Burroughs. 

Burrows. 


PUBLISHERS'  DIRECTORY 

Columbus,  Ohio. 

H.  Alden,  Inc., 

50  E.  42nd  St.,  New  York  City,  N.  Y. 

Henry  Altemus  Co., 

1326  Vine  St.,  Philadelphia,  Pa. 

American  Academy  of  Political  &  Social  Science, 

Station   B,   Philadelphia,  Pa. 

American  Bankers'  Association, 

5  Nassau  St.,  New  York  City,  N.  Y. 

American  Book  Co., 

100  Washington  Sq.  E.,  New  York  City,  N.  Y. 

American  Business  Book  Co., 

251  Causeway,  Boston,  Mass. 

American   Exporter, 

17  Battery  Place,  New  York  City,  N.  Y.     • 

American  School  of  Correspondence, 

Drexel  Ave.  &  58th  St.,  Chicago,  111. 

American  Technical  Society, 

Drexel  &  58th  St.,  Chicago,  111. 

W.  H.  Anderson  Co., 

524  Alain  St.,  Cincinnati,  Ohio 

Daniel  Appleton  &  Co., 

29-35  W.  32nd  St.,  New  York  City,  N.  Y. 

Association  Press, 

347  Madison  Ave.,  New  York  City,  N.  Y. 

Automobile  Publishing  Co., 

613  Chamber  of  Commerce  Bldg.,  Detroit,  Mich. 

Roger  W.  Babson, 

Wellesley  Hills  Station,  Boston,  Mass. 

Baker,  Voorhis  &  Co., 

45  John  St.,  New  York  City,  N.  Y. 

Bankers'  Publishing  Co., 

253  Broadway,  New  York  City,  N.  Y. 

Banks  Law  Publishing  Co., 

23  Park  Place,  New  York  City,  N.  Y. 

F.  H.  Baugh, 

Box  682,  Baltimore,  Md. 

E.  H.  Baumgarter, 

Rand-McNally  Bldg.,  Chicago,  111. 

E.  W.  Beimfohr, 

San  Jose,  Cal. 

J.  G.  Bissell  Co., 

49  Barclay  St.,  New  York  City,  N.  Y. 

(See  Nickerson) 

Bobbs-Merrill  Co., 

University  Square,  Indianapolis,  Ind. 

207  South  St., 

Boston,  Mass. 

B.  F.  Bowen  &  Co., 

523  Meridian  Life  Bldg.,  Indianapolis,  Ind. 

Butler  Bros. 

495  Broadway,  New  York  City,  N.  Y. 

Burroughs  Adding  Machine  Co., 

217  Broadway,  New  York  City,  N.  Y. 

Burrows  Bros.  Co., 

Guardian  Bldg.,  Cleveland,  Ohio. 


54 


PUBLISHERS'  DIRECTORY 


Business  Research  Pub. 
Co. 

Bus.  Sei-v.  Corp. 

Byrne. 

Byxbee  Pub.  Co. 

Carnegie  Inst. 

Carney. 

Century. 

Com'l  Pub.  Co. 

Comstlsck. 

Consolidated  Pub.  Co. 

Curlander. 

Dartnell. 

DeVinne. 

Dewey. 

Doran. 

Doubleday 

Dry  Goods  Reporter. 
Duckworth. 

Dutton. 

Eaton. 

Endowment  fund  of  the 
American   Inst,   of 
Accountants. 
Eng.  Mag. 

Everett  Press, 
Flood. 

Forbes. 

Foreign  Exchang  Pub. 

Co. 
Funk. 

Gee. 

Ginn. 


Business  Research  Publishing  Co., 
Continental  &  Commercial  Bank  Bldg., 
Chicago,  111. 

Business  Service  Corporation, 
Cass  Bldg.,  Detroit,  Mich. 
John  Byrne  &  Co., 

715  14th  St.,  N.  W.,  Washington,  D.  C. 
Byxbee  Publishing  Co., 
208  S.  La  Salle  St.,  Chicago,  111. 
Carnegie  Institution  of  Washington, 
Washington,  D.  C. 
W.  A.  Carney, 

1465  Spring  St.,  Los  Angeles,  Cal. 
Century  Co., 

353  4th  Ave.,  New  York  City,  N.  Y. 
Commercial  Publishing  Co., 
85  Liberty  St.,  New  York  City,  N.  Y. 
Wm.  T.  Comstock, 
23  Warren  St.,  New  York. 
Consolidated   Publishing  Co., 
9th  &  Olive  Sts.,  St.  Louis,  Mo. 
M.  Curlander, 
Baltimore,  Md. 
The  Dartnell  Corporation, 
Chicago,  111. 
DeVinne  Press, 
395  Lafayette  St.,  New  York. 
M.  Dewey, 

Lake  Placid  Club,  New  York. 
George  H.  Doran  Co., 
38  West  32nd  St.,  New  York  City,  N.  Y. 
Doubleday,  Page  &  Co., 
Garden  City,  New  York. 
(See  U.  P.  C.  Bk.  Co.) 
Duckworth  &  Co., 

3   Henrietta   St.,   Covent   Garden,   London,   W.   C. 

England 
E.  P.  Dutton  &  Co., 
681  5th  Ave.,  New  York  City,  N.  Y. 
Eaton  &  Burnett  Business   Inc., 
Baltimore,  Md. 

American  Institute  of  Accountants, 
20  Vesey  St.,  New  York  City,  N.  Y. 

Engineering  Magazine, 

140-142  Nassau  St.,  New  York  City,  N.  Y. 

74  India  St.,  Boston,  Mass. 

T.  H.  Flood  &  Co., 

214  W.  Madison  St.,  Chicago,  111. 

Forbes  &  Co., 

443  S.  Dearborn  St.,  Chicago,  111. 

Foreign  Exchange  Publishing  Co., 

29  West  Monroe  St..  Chicago,  111. 

Funk  &  Wagnalls  Co., 

354-360  4th  Ave.,  New  York  City,  N.  Y. 

Gee  &  Co.  Ltd., 

34  Moorgate   St.,   E.   C.   London,   England. 

Ginn  &  Co., 

70  5th  Ave.,  New  York  City,  N.  Y. 


PUBLISHERS'   DIRECTORY 


55 


Gregg. 

Harpers. 

Harvard. 

Heath. 

Holt. 

Houghton. 

Industrial  Press, 
Int.  Text  Bk. 

Insurance  Press, 
Irving  National  Bank, 

Jacobs. 

Knopf. 

Knox  School  of  Salesman- 
ship and  Business 
Efficiency, 
Kohl  Tech.  Pub.  Co. 

Laird. 

Lane. 

La  Salle. 

Levey. 

Lippincott. 

Longmans. 

McBride. 

McClurg. 

McGraw. 

Macey  Co., 
Macmillan. 

Magazine  of  Wall  Street, 
Mcaland. 

Moody. 

Alorris. 

Morrison. 

Munson. 


Gregg  Publishing  Co., 

77  Madison  Ave.,  New  York  City,  N.  Y. 

Harper  &  Bros., 

Franklin  Square,  New  York  City,  N.  Y. 

Harvard  University  Press, 

Randall  Hall,  Cambridge,  Mass. 

D.  C.  Heath  &  Co., 

110-120  Boylston  St.,  Boston,  Mass. 

Henry  Holt  &  Co., 

19  West  44th  St.,  New  York  City,  N.  Y. 

Houghton,  Mifflin  Co., 

4  Park  St.,  Boston,  Mass. 

140  Lafayette  St.,  New  York  City,  N.  Y. 

International  Textbook  Co., 

Scranton,  Pa. 

120  Liberty  St.,  New  York  City,  N.  Y. 

Chambers  St.  &  W.  Bdway, 

New  York  City,  N.  Y. 

G.  W.  Jacobs  &  Co., 

1G28  Chestnut  St.,  Philadelphia,  Pa. 

Alfred  A.  Knopf, 

220  West  42nd  St.,  New  York  City,  N.  Y. 


1147  Engineers  Bldg.,  Cleveland,  Ohio. 

Kohl  Technical  Publishing  Co., 

Woolworth  Bldg.,  New  York  City,  N.  Y. 

Laird  &  Lee, 

1732  Michigan  Ave.,  Chicago,  111. 

John  Lane  Co., 

120  West  32nd  St.,  New  York  City,  N.  Y. 

La  Salle  Extension  University, 

2715-19  Michigan  Ave.,  Chicago,  111. 

Levey  Bros.  &  Co., 

Indianapolis,  Ind. 

J.   B.   Lippincott  Co., 

E.  Washington  Square,  Philadelphia,  Pa. 
Longmans,  Green  &  Co., 

443-449  4th  Ave.,  New  York  City,  N.  Y. 

Robert  M.  McBride  &  Co., 

31  Union  Square,  New  York  City,  N.  Y. 

A.  C.  McClurg  &  Co., 

330-352  E.  Ohio  St.,  Chicago,  111. 

McGraw-Hill  Book  Co., 

239  W.  39th   St.,  New  York  City,  N.  Y. 

412  Broadway,  New  York  City,  N.  Y. 

The  Macmillan  Co., 

66  5th  Ave.,  New  York  City,  N.  Y. 

42  Broadway,  New  York  City,  N.  Y. 

A.  J.  Mealand, 

mi  Dewalt  Ave.  N.  W.,  Canton,  Ohio. 

Moody's   Magazine, 

35  Nassau  St.,  New  York  City,  N.  Y. 

Morris  Book  Shop,  F.  M.  Morris  Co., 

104  S.  Wabash  Ave.,  Chicago,  111. 

F.  E.  Morrison, 

1133  Broadway,  New  York  City,  N.  Y. 
A.  J.  Munson  &  Co., 
20  W.  Jackson  Blvd.,  Chicago,  111. 


5G 


PUBLISHERS'   DIRECTORY 


National  Association  of 

Credit  Men, 
N.  Y.  Simplex  Service 

Co., 
N.  Y.  Univ.  Bk.  Store. 

N.  Y.  Univ.  Press. 

N.  Y.  West  Side  Y.M.C.A. 
Nickerson. 

Novelty  News. 

Oswald  Pub.  Co. 

Oxford. 

Peirce. 

Pelton. 

Pitman. 

Prang. 

Prentice-Hall. 

Princeton. 

Putnam. 

Rand. 

Realty  Pub.  Co. 

Revell. 

Rollins. 

Ronald. 

Russian   Information 

Bureau. 
School  of  English, 
Scott. 

Scribner. 

Shaw. 

Sheldon  Univ. 

Signs  of  the  Times. 

Silver. 

Small. 


41  Park  Row,  New  York  City,  N.  Y. 

1123  Broadway,  New  York  City,  N.  Y. 
New  York  University  Book  Store, 
32  Waverly  Place,  New  York  City,  N.  Y. 
New  York  University  Press, 
32  Waverly  Place,  New  York  City,  N.  Y. 
318  W.  57th  St.,  New  York  City,  N.  Y. 
Nickerson  &  Collins  Co., 
431  S.  Dearborn  St.,  Chicago,  111. 
Novelty  News  Laboratory  of  Business 
Economics,  9  S.  Clinton  St.,  Chicago,  111. 
Oswald  Publishing  Co., 
344  W.  38th  St.,  New  York  City,  N.  Y. 
Oxford  University  Press, 
(American  Branch) 

29  West  32nd  St.,  New  York  City,  N.  Y. 

F.  Peirce  &  Co., 

1421  Chestnut  St.,  Philadelphia,  Pa. 

Pelton  Pub.   Co. 

Meriden,  Conn. 

Isaac  Pitman  &  Sons, 

2  West  45th  St.,  New  York  City,  N.  Y. 

Prang  Co., 

30  Irving  Place,  New  York  City,  N.  Y. 
Prentice-Hall   Inc., 

70  5th  Ave.,  New  York  City,  N.  Y. 
Princeton  University  Press, 
Princeton,  N.  J. 

G.  P.  Putnam's  Sons, 

2-6  W.  45th  St.,  New  York  City,  N.  Y. 

Rand-McNally  &  Co., 

Rand-McNally  Bldg.,  Chicago,  111. 

Realty  Publishing  Co., 

Cleveland,  Ohio. 

Fleming  H.  Revell  &  Co., 

158  5th  Ave.,  New  York  City,  N.  Y. 

Montgomery  Rollins, 

17  Joy  St.,  Boston,  Mass. 

Ronald  Press  Co., 

20  Vesey  St.,  New  York  City,  N.  Y. 

New  York. 

1411  Security  Bldg.,  Chicago,  111. 

Scott,  Foresman  &  Co., 

623  S.  Wabash  Ave.,  Chicago,  111. 

Charles  Scribner's  Sons, 

597  5th  Ave.,  New  York  City,  N.  Y. 

A.  W.  Shaw  Co., 

Wabash  Ave.  &  Madison  St.,  Chicago,  111. 

Sheldon  University  Press, 

Libertyvillc,   111. 

Signs  of  the  Times  Publishing  Co. 

Cincinnati,  Ohio. 

Silver,  Burdctt  &  Co., 

126  5th  Ave.,  New  York  City,  N.  Y. 

Small,  Maynard  &  Co., 

41  Mt.  Vernon  St.,  Boston,  Mass. 


PUBLISHERS'  DIRECTORY 


57 


Smith. 

Southern  Pine  Assn. 

Spectator. 

Standard   Pub.   Co. 

Stewart  &  Kidd  Co., 
Stokes. 

Sturgis. 

SulHvan. 

Survey  Associates. 

The  Survey  Comm.  of  the 

Cleveland  foundation. 
Swett. 

Swift. 

Thompson. 

Towne. 

Trade  Per.  Co. 

U.  P.  C. 

U.  S.  Fidelity  & 
Guarantee  Co. 
Univ.  of  Chicago  Press 

University  Press. 

Van  Nostrand. 

Voc.  Bur. 

Wallcer. 

Ward. 

Washington  Park  Pub.  Co. 

Wasson. 

Western   Institute  of 
Accountancy. 

Whitman. 

Wiers. 

Wiley. 

Williams. 


A.  M.  Smith, 

1006  Arch  St.,  Philadelphia,  Pa. 

Southern  I'ine  Association, 

New  Orleans,  La. 

Spectator  Co., 

13 J  Williams  St.,  New  York  City,  N.  Y. 

Standard  Publishing  Co., 

9th  &  Cutter  Sts.,  Cincinnati,  Ohio. 

Cincinnati,  Ohio. 

F.  A.  Stokes  Co., 

443-449  4th  Ave.,  New  York  City,  N.  Y. 

Sturgis  &  Walton, 

31-33  E.  27th  St.,  New  York  City,  N.  Y. 

T.  J.  Sullivan, 

1.504  Olive  Ave.,  Chicago,  111. 

Survey  Associates,  Inc., 

112  E.  19th  St.,  New  York  City,  N.  Y. 

Cleveland  Foundation  Survey  Committee, 

2025  E.  9th  St.,  Cleveland,  Ohio. 

A.  E.  Swett, 

337  W.  Madison  St.,  Chicago,  111. 

C.  W.  Swift, 
Yarmouthport,  Mass. 

W.  A.  Thompson, 

Pontiac,  Mich. 

E.  Towne, 

Holyokc,  Mass. 

Trade  Periodical  Co., 

537  South  Dearborn  St.,  Chicago,  111. 

U.  P.  C.  Book  Co.,  Inc., 

243  W.  39th  St.,  New  York  City,  N.  Y. 

Baltimore,  Md. 
University  of  Chicago, 

E.  58th  St.  &  Ellis  Ave.,  Chicago,  III 
University  of  Chicago  Press, 

58th  St.  &  Ellis  Ave.,  Chicago.  111. 

D.  Van  Nostrand  Co., 

25  Park  Place,  New  York  City,  N.  Y. 

Vocational  Bureau, 

6  Beacon  St.,  Boston,  Mass. 

F.  R.  Walker, 

30  N.  Michigan  Ave.,  Chicago,  111. 
Artemus  Ward, 

50  Union  Sq.,  New  York  City,  N.  Y. 
Washington  Park  Publishing  Co., 
543  34th  St.,  Milv/aukee,  Wis. 

G.  G.  Wasson, 

4107  Kenwood  Ave.,  Kansas  City,  Mo. 

Western     Institute    of    Accountancy,    Commerce. 

and  Finance, 

821  Leary  Bldg.,  Seattle,  Washington 

Whitman  Publishing  Co., 

608  S.  Dearborn  St.,  Chicago,  111. 

C.  R.  Wiers, 

631  W.  Delaware  Ave.,  Buffalo,  N.  Y. 

John  Wiley  &  Sons, 

432  4th  Ave.,  New  York  City,  N.  Y. 

David  Williams  Co.,  (See  U.  P.  C.  Bk.  Co.) 


58 


PUBLISHERS'  DIRECTORY 


Wilson. 

Winston. 

Woolson. 

"World  Book  Co. 

Wymond. 

Yale. 

Yawman  &  Erbe. 

Yor^. 


H.  W.  Wilson  Co., 

958-964  University  Ave.,  New  York  City,  N.  Y. 

John  C.  Winston  Co., 

lOOC-lOir,  Arch  St.,  Philadelphia,  Pa. 

G.  B.  Woolson  Co., 

116  West  32nd  St.,  New  York  City,  N.  Y. 

World   Book  Co., 

Park  Hill,  Yonkers-on-Hudson,  N.  Y. 

Wymond  &  Clark, 

Rand-McNally  Bldg.,  Chicago,   111. 

Yale  University  Press, 

209  Elm  St.,   New   Haven,  Conn. 

Yawman  &  Erbe  Mfg.  Co., 

360  Broadway,  New  York  City,  N.  Y. 

York  Publishing  Co., 

38  Park  Row,  New  York  City,  N.  Y. 


Adams,  H.  C. 
Adams,  H.  C. 

Adams,  H.  F. 

Agger,  E.  E. 

Alexander,  W. 

Alexander,  W. 

Allen,  F.  J. 

Aflen,   F.  J. 

American  academy  of  po- 
litical and  social  science. 
Phila. 

American  academy  of  po- 
litical and  social  science. 
Phila. 

Arnold,  H.  L. 

Arnold,  H.  L. 

Arnold,  H.  L. 

Aspley,  J.  C. 

Aspley,  J.  C. 

Atkinson,  F.  H. 
Atkinson,   W.   W. 
Aughinbaugh,  W.  E. 
Automatic  letter  writer. 
Babcock,  G.  D. 

Babson,  R.  W. 

Bacon,  F.  H. 

Bailey,  W.  B.  and  Cum- 

mings,  J. 
Baillet,  H.  F. 

Barber,  H.  L. 
Barrett,  A.   R. 

Barrett,  H.  J. 
Barrett,  R.  J. 
Barroll,  E.  C. 
Basford,  A.  M. 
Basford,  A.  M. 
Bassett,  W.  R. 
Baugh,  F.  H. 

Baugh,  F.  H.  and 

Schmeisser,   W.   C. 
Beablc,  W.  H. 
Beebe,  D.  E. 
Beeching,  C.  L.  T. 

Beimfohr,  E.  W. 
Bennett,  A. 


AUTHOR  INDEX 

Page 

American  railway  accounting.     1918 8 

Description    of    industry,    an    introduction    to 

economics.     1919 3 

Advertising  and  its  mental  laws.     1916 35 

Organized   banking.      1918 14 

The   life   insurance   company.      1905 40 

What  life  insurance  is  and  what  it  does.     1917 .'30 

Business    employments.      1916 1 

Shoe   industry.      1916 47 

Modern  insurance  problems.     1917 49 

Personnel  and  employment  problems  in  indus- 
trial management.     1916 . 26 

The  complete  cost-keeper.     1903 27 

The  factory  manager  and  accountant.     1903 27 

Ford  methods  and  the  Ford  shops.     1915 23 

Salesman's  correspondence  manual.     1917 40 

What  a  salesman  should  know  about  credits. 

1918    5 

"Show  at"  sho'  cards.     1913 45 

Psychology  of  salesmanship.     1912 39 

Selling  Latin  America.     1915 11  and  39 

1914    32 

The  Taylor   system   in    Franklin   management, 

application  and  results.     1917 23 

Bonds  and  stocks,  the  elements  of  successful 

investing.     1913   16 

Everyday  law.     1918 4 

Statistics.     1917 33 

Overhead   expenses   and    percentage    methods. 

1915    27 

Story  of  the  automobile.     1917 42 

Modern  banking  methods   and   practical  bank 

bookkeeping.      1911    14 

Modern  methods  in  the  office.     1918 31 

How  to  sell  goods.     1918 39 

Making  money  in  the  mail  order  mint.     1915 45 

How  to  advertise  printing.     1915 46 

How  to  sell  printing.     1916 46 

Accounting  as  an  aid  to  business  profits.  1918—27 
Principles    and    practices    of    cost    accounting. 

1915    28 

Theory  and  practice  of  estate  accounting.  1910_43 

Commercial   Russia.     1914 11 

Retail  credits  and  collections.     1919 41 

Grocery    business    organization    and    manage- 
ment.    1911   43 

Detailed  plans  and  instructions.     1917 41 

How  to  live  on  24  hours  a  dav.     1910 3 


60 


AUTHOR   INDEX 


Bennett,  R.  J. 
Bentley,  H.  C. 
Bernard,  A.  D. 

Bigwood,  G. 
Bing,  P.  C. 
Binstcad,  H.  E. 
Bissell,  J.  G. 

Blackford,  Mrs.  K.  M. 
Blackford,  Mrs.  K.  M. 
Blake,  H.  W.  and 

Jackson,  W. 
Blanchard,  R.  H. 
Blanton,  B.  H. 
Bleyer,  W.  G. 
Bloomfield,  Daniel 
Bloomfield,    Meyer. 

Bluim,  J.  M. 
Bogart,  E.  L. 
Bolton,  R.  P. 
Bowley,  A.  L. 
Brinton,  W.  C. 
Briscoe,  N.  A. 
Briscoe,  N.  A. 
Briscoe,  N.  A. 
Britigan,  W.  H.  ed. 

Brooks,  H.  K. 
Brown,  H.  G. 
Brown,  H.  G. 
Brown,  H.  G. 
Brown,  H.   G. 

Browne,  S. 
Bunnell,  S.  H. 
Bunting,  H.  S. 
Burdick,  F.  M. 
Burt,  E.  W. 
Butler  bros. 
Byles,  R.  B. 
Bryan,  L.   L. 
Byxbcc  pub.  co. 
Cahill,  M.  F.  and 

Ruggcri,  C. 
Calkins,  E.  E. 
Cannon,  J.  G. 
Carney,  W.  A. 

Castenholz,  W. 
Casscll,  R.  J. 
Chamberlain,  J.  A. 
Chamberlain,  L. 
Chamberlain,  L. 
Chandler,  W.  FI. 
Charlton,  W.  H. 
Chasnoff,  J.  E. 
Cheringlon,  P.  T. 


Corporation  accounting.     1916 21 

Science   of  accounts.     1911 19 

Some   principles   and   problems   of   real    estate 

valuation.     1913 46 

Cotton.      1919   47 

The  country  weekly.     1917 44 

Furniture.      1919    45 

Instructions    on    modern    show    card    writing. 

1913    45 

Analyzing  character.     5th  ed.     1916 2 

The  job,  the  man,  the  boss 26 

Electric   railway   transportation.      1917 8 

Liability  and  compensation  insurance.     1917 51 

Credit,  its  principles  and  practice.     1915 5 

Newspaper  writing  and  editing.     1913 44 

Employment   management.      1919 . 26 

Management  and  men,  a  record  of  new  steps 

in  industrial  relations.     1919 23 

Accounting  system  of  an  ice  company.     1912 — 44 

Business  economics.     1915 4 

Building   for   profits.      1911 46 

Elementary  manual  of  statistics.     1914 33 

Graphic  methods  for  presenting  facts.     1914 33 

Economics   of   business.      1913 1 

Economics   of   efficiency.      1913 24 

Fundamentals  of  salesmanship.     1916 39 

Practical   real   estate   methods   for   broker,   op- 
erator and  owner.     1909 ^-46 

Brook's  foreign  exchange   text  book.     1906 17 

Foreign  exchange.      1917 17 

International  trade  and  exchange.     1916 11 

Principles   of   commerce.      1916   7 

Transportation  rates  and  their  regulation. 

1916    9 

How  to  read  the  financial  page.     1916 16 

Cost-keeping  for  manufacturing  plants.     1911 — 28 

The  elementary  laws  of  advertising.     1914 35 

Essentials  of  business  law.     1908 4 

The   shoe  craft.     1917 47 

Success  in  retailing.     1914 41 

The  card  index  system.     1911 31 

Turning  real  estate  into  cash.     1915 46 

One  hundred   easy  window   trims.      1913 47 

Office  practice.     1917  ___ 31 

The  business  of  advertising.     1915 36 

Clearing-houses.      1900   13 

How  to  buy  and   sell   real   estate   at   a   profit. 

1905    46 

Auditing  procedure.     1918 21 

The  art  of  collecting.     1913 5 

Principles  of  business  law.     1908 4 

The  principles  of  bond  investment.     1911 6 

Work  of  the  bond  house.     1912 17 

The  express  service  and  rates.     1914 8 

American  mine  accounting.     1913 45 

Selling   newspaper    space.      1913 36 

Advertising  as  a  business  force.     1913 36 


AUTHOR  INDEX 


6] 


Chcrington,  P.  T.  The  advertising  book.     1916 36 

Cherington,   P.  T.  The  wool  industry.     1916 47 

Church,  A.   H.  Manufacturing  costs  and  accounts.     1917 28 

Church,  A.   H.  Production  factors  in  cost  accounting  and 

works  management.     1910 28 

Church,  A.   H.  The  proper  distribution  of  expense  burden. 

1908    28 

Church,  A.  H.  The  science  and  practice  of  management.  1914_24 

Clare,  G.  The  A  B  C  of  the  foreign  exchanges.     1893 17 

Clay,   P.  Sound  investing.     1915 17 

Cleveland,  F.  A.  Funds  and  their  uses.     1919 13 

Cleveland,  F.  A.  and 

Powell,  F.  W.  Railroad  finance.     1912 9 

Clifford,  W.  G.  Building  your  business  by  mail.     1914 37 

Clow,  F.  R.  Introduction  to  the  study  of  commerce.     1901 7 

Cody,  S.  Commercial  tests  and  how  to  use  them.     1919 31 

Cody,  S.  How  to  do  business  by  letter.     1913 32 

Cole,  W.  M.  Accounts,  their  construction  and  interpreta- 
tion, for  business  men  and  students  of  af- 
fairs.     1915    19 

Cole,  W.  M.  Cost   accounting  for   institutions.     1915 28 

Collins,  J.  H.  Art  of  handling  men.      1910 26 

Collver,   C.  How  to  analyze  industrial  securities.     1917 17 

Colvin,  J.  H.  Labor  turnover,  loyalty  and  output.     1919 26 

Conant,  C.  A.  The  principles  of  money  and  banking.     1905 13 

Conyngton,  T.  and 

Smart,  E.  A.  Business  law.     1918 4 

Cope,  E.  A.  Filing  system.     1913   31 

Copeland,  M.  T.  ed.  Business    statistics.      1917    33 

Corbion,  W.  A.  The  principles  of  salesmanship.     1907 41 

Cowan,  G.  J.  Window  backgrounds,  1912 47 

Cowan,  G.  J. 

and  Bates,  W.  H.  The  Koester  school  book  of  drapes.     1913 47 

Cramer,  J.  A.  The  filing  department.     1917 U 

Crane,  U.  JL.  Business  law  for  business  men.     1916 4 

Credits  and  collections  1916 5 

Credits,  collections  and  finance,  organizing  for  credit  work,  credit  policies 
and   collection   systems,   financing  and  enterprise,  investments  and  money 

markets.     1914   5 

Crewdson,  C.  N.  Building  business.     1907 1 

Daggett,  S.  Railroad   reorganization.      1908    9 

Day,  C.  M.  Accounting  practice.      1908   20 

Day,  C.  A  history  of  commerce.     1917 7 

Day,  C.  Industrial   plants.      1911   23 

Dawson,   M.   M.  Elements  of  life  insurance.     1893 50 

Dawson,  M.  M.  Things  agents  should  know.     1900 49 

Dean,  A.  F.  Fire-rating  as   a   science.      1919 50 

Dean,  A.   F.  The  rationale  of  fire  rates.     1901 50 

Dean,  S.  Shop  and  foundry  management.     1913 23 

Departinent    store    merchandise    manuals,     ov.  1917 41 

Dench,  E.  A.  Advertising  by  motion  pictures.     1916 37 

Derrick,  P.  E.  How  to  reduce  selling  costs.     191G 1 

De  Weese,  T.  A.  The  principles  of  practical  publicity.     1915 36 

Dewey,  M.  Office  efficiency.     1912 31 

Dicksee,  L.  R.  Business  organization.     1910 1 

Dicksee,  L.  R.  Off-ce   machinery.      1917 31 

Dickinson,  A.  L.  Accounting  practice  and  procedure.     1914 20 

Diemer,  H.  Industrial  organization  and  management.  1917_23 

Dockrell,  T.  E.  Law   of  mental   domination   applied   to   selling 

and  advertising.     1914 35 

Douglas.  A.  W.  Merchandising.      1918    1 


62 


AUTHOR  INDEX 


Droege,  J.  A. 

Drury,  H.  B. 
Dunbar,  C.  F. 

Dunham,  P.  H.  ed. 
Dunn,  S.  O. 
Dwycr,  I.  E. 
Eaton,  A.  H. 


Eaton,  J.  B. 
Eddy,  A.  J. 
Edgar,  A.  E. 
Edwards,  H.  M. 

Eggleston,  D.  C. 
Eggleston,  D.  C. 
Elbourne,  E.  T. 
Emerson,   H. 

Emerson,   H. 
Escher,  F. 
Escher,  F. 
Esquerre,  P.  J. 
Ettinger,  R.  P.  and 

Golieb,  D.  E. 
Evans,  H.  P. 
Fairchild,  C.  B. 
Farrar,  G.  P. 

Farrington,  F. 
Farrington,  F. 
Farrington,  F. 

Farrington,   F. 
Farrington,   F. 
Faust,  C.  A. 
Ferguson,  W.  B. 
Fernley,  T.  A. 
Ficker,  N.  T. 
Field,  C.  C. 
Filsinger,  E.  B. 
Filsinger,  E.  B. 
Fischer,  L.  E. 
Fisher,  I. 
Fisher,  I.  and 

Brown,  H.  G. 
Fiske,  A.  K. 
Fiske,  A.  K. 
Fiske,  J.  W. 
Fosbroke,  G.  E. 

Fowler,  N.  C. 
Fowler,  N.  C. 
Francis,  C. 
Franklin,  B.  A. 

French,   G. 


Freight   terminals   and   traihs,   including  a  re- 
vision of  Yards  and  terminals.     1912 9 

Scientific  management.    2d  ed.     1918 24 

The    theory   and    history    of   banking.      3d    cd. 

1917    13 

The  business  of  insurance.     1912 49 

Regulation  of  railroads.     1918 9 

The  business  letter.     1914 32 

The  Eaton  and   Burnett  revised  and  improved 
bookkeeping;   corporation,  voucher  and  cost 
I  bookkeeping,  embracing  all  modern  and  sci- 
entific methods  used  in  business.     1917 19 

Handbook  of  railroad  expenses.     1913_ 9 

The    new    competition.      1912 4 

How  to  advertise  a  retail  store.  4th  ed.  1913 — 41 
Electric  light  accounts  and  their  significance. 

1914    43 

Municipal  accounting.     1914 21 

Problems  in  cost  accounting.     1918 28 

Factory  administration  and  accounts.     1914 28 

Efficiency  as  a  basis  for  operation  and  wages. 

1914    24 

The  twelve  principles  of  efficiency.     1912 24 

Foreign  exchange  explained.     1917 17 

Practical   investing.      1914   17 

The  applied  theory  of  accounting.     1914 19 

Credits   and  collections.     1917 5 

Cost  keeping  and  scientific  management.  1911_28 
Training  for  the  electric  railway  business.  1919_  8 
The    typography   of   advertisements    that   pay. 

1917    36 

Making  a  drug  store  pay.     1914 43 

Retail    advertising — complete.      1910 41 

Retail  advertising  for  druggists  and  stationers. 

1901    43 

Selling  suggestions.     2v.   1913   41 

Successful  salesman.     1919 39 

Faust's   complete   card  writer.      1911 45 

Estimating  the  cost  of  work.     1915 28 

Price   maintenance.      1912    1 

Shop  expense  analysis  and  control.     1917 28 

Retail   buying.      1917   41 

Exporting  to  Latin  America.     1917 11 

Trading  with   Latin  America.     1917 11 

Economics   of  interurban   railways.      1914 8 

The  rate  of  interest.     1907 13 

The  purchasing  power  of  money.     1911 13 

Honest  business.     1914 1 

Modern  bank.     1904 14 

Retail  selling.     1916 41 

Character  reading  through  analysis  of  th£  feat- 
ures.     1914    2 

How  to  get  your  pay  raised.     1912 3 

Practical    salesmanship.      1911 39 

Printing  for  profits.     1917 46 

Cost  reports  for  executives  as  a  means  of  plant 

control.     1913 28 

Advertising.      1915    35 


AUTHOR  INDEX 


63 


French,  G. 
French,  T.  E. 
Friedman,   E.   M.  ed. 
Fiiess,  C.  J. 
Gahagen,  W.  R. 

Galloway,  L. 
Gano,  D.  C.  and 
Williams,  S.  C. 
Gantt,  H.  L. 
Gantt,  H.  L. 
Gardner,  E.   H. 
Gardner,   E.   H. 


Garrison,  C.  L. 
Garrison,  E.  E. 

Gephart,  W.  F. 
Gephart,  W.  F. 
Gilbreth,  F.  B. 
Gilbreth,   F.   B.  and 

Gilbreth,  L.  M. 
Gilbreth,  F.  B.  and 

Gilbreth,  L.  M.      ' 
Gilbreth,  Mrs.  L.  M. 
Gilman,  S. 
Gilman,  S. 
Godinez,  F.  L. 
Goldmark,  J.  C. 
Goldstein,  J.  M. 
Gordon,  W.  H. 
Gow,  M. 

Gowin,  E.  B. 
Gowin,  E.  B. 

Griffith,  J.  B. 

Griffith,  J.  B. 
Grimshaw,   R. 
Gross,  F.  L. 
Guenther,  I. 
Haddock,  F.  C. 
Hagerty,  J.  E. 
Haines,  H.  S. 
Haines,  H.  S. 
Haines,  H.  S. 
Hall,  S.  R. 
Hall,  S.  R. 
Hamilton,  J.  H. 
Handling  men. 
Harrington,  H.  F. 
Harris,  R.  S. 

Hartness,  J. 

Hatfield,  H.  R. 

TTauer,  D.  J. 


How  to  advertise.      1917 36 

The   essentials   of  lettering.     1912 45 

American  problems  of  reconstruction.     1918 4 

How   to   sell   property.      1914 46 

How  to  conduct  the  real  estate,  insurance  and 

general   brokerage   business.      191G 46 

Office   management.     1918 31 

Commercial   law.     1904 4 

Industrial   leadership.      1916    24 

Work,  wages   and  profits.      1913 24 

Effective    business    letters.      1915 32 

New  collections  method,  a  systematic  treat- 
ment of  the  place  of  collections  in  market- 
ing.    1918 5 

How  to  conduct  a  successful  shoe  store.  1908 — 47 
Accounting  every  business  man  should  know. 

1909    20 

Insurance  and   the   state.     1913 49 

Principles   of   insurance.     2v.      1917 49 

Primer   of   scientific   management.      1912 24 

Applied   motion   study.      1917   24 

Fatigue  study.     1916  24 

The  psychology  of  management.     1914 25 

Graphic  charts  for  the  business  man.     1917 33 

Principles    of   accounting.      1916 20 

Display  lighting,  the  city  beautiful.     1914 48 

Fatigue  and   efficiency.     1913 26 

Russia;  her  economic  past  and  future.  1919 11 

Lettering   for   commercial   purposes.      1918 45 

Sea    insurance    according    to    British    statutes. 

1914    50 

The  executive  and  his  control  of  men.     1915 26 

The  selection  and  training  of  the  business  ex- 
ecutive.    1918 27 

Corporation     accounts     and     voucher    system. 

1910    21 

Practical  bookkeeping.     1916 19 

Lessons   in  personal   efficiency.     1918 3 

Law  of  real  estate  brokers.     1917 46 

Investment   and    speculation.      1916 17 

Power  of  will.     1916 3 

Mercantile  credits.     1913 6 

Efficient   railway   operation.      1919 9 

Problems  in  railway  regulation.     1911 10 

Railway  corporations  as  public  servants.     19O7_10 

Short  talks  on  retail  selling.     1915 41 

Writing  an   advertisement.      1915 36 

Savings  and  savings   institutions.     1902 16 

1917    27 

Essentials  in  journalism.     1912 44 

Practical  banking  with  a  survey  of  the  federal 

reserve   act.      1915 14 

The     human     factor    in    works     management. 

1912    25 

Modern  accounting,  its  principles  and  some  of 

its  problems.     1909 20 

Economics   of   contracting.      1911 43 


64 


AUTHOR  INDEX 


Henderschott,    F.    C. 
and  Weakley,  E.  E, 
Henderson,  C.  R. 
Herrick,  C. 
Hess,  H.  W. 
Higham,  C.  F. 
Higinbotham,  H.  N. 
Hill,  F.  T. 
Hoag,  C.  G. 
Hofifman,  F.   L. 
Holdsworth,  J.  T. 
Hollingworth,  H.  L. 
Hollingworth,  H.  L. 
Hooper,  W.   E. 
Hoover,  H.  C. 
Hoover,  S.  R. 
Horner,  W.  M. 
Hoskins,  A.  J. 
Hotchkin,  W.  R. 
Hotchkin,  W.  R. 
Hough,  B.  O. 
Hough,  B.  O. 
How  to  run  a  retail 
Hoyt,  C.  W. 
Hudders,  E.  R. 
Huebner,  S.  S. 
Huebner,  S.  S. 
Huffcut,  E.  W. 
Hull,  G.  H. 
Hurley,  E.  N. 
Hutchinson,  L. 

Hyde,  G.  M. 
Hyde,  G.  M. 

International 

correspondence 

schools 
International 

correspondence 

schools 
International 

correspondence 

schools 
International 

correspondence 

schools 
Jack,  A.  F. 

Jackman,  W.  J. 
Jackson,  D.  C.  and 

McGrath,  D.  J. 
Johnson,  E.  R. 
Johnson,  E.  R. 
Johnson,  E.  R.  and 

Huebner,  G.  G. 
Johnson,  E.  R.  and 

Huebner,  G.  G. 
Johnson,  E.  R.  and 

Van  Metre,  T.  W. 


The    employment    department    and    employees 
relations.      1918    27 

Industrial  insurance  in  the  United  States.  i911_51 

Trust  companies.     2d  ed.'    1915 16 

Productive  advertising.     1915 35 

Scientific    distribution.      1918 35 

The  making  of  a  merchant.     1906 1 

The  care  of  estates.     1901 43 

Theory   of   interest.      1914 13 

Insurance  science  and  economics.     1911 49 

Money  and  banking.     New  ed.     1917 13 

Advertising  and  selling.     1913 35 

Applied    psychology.      1917    3 

Railroad  accounting.     1915   8 

Principles   of   mining.      1900 45 

The  science  and  art  of  salesmanship.     1916 39 

Training  for  a  life  insurance  agent.     1917 50 

Business  of  mining.     1912 46 

Making  more  money  in   storekeeping.     1917 41 

The  manual  of  successful  storekeeping.     1915 — 43 

Ocean  traffic  and  trade.     1914 11 

Practical    exporting.      1915 11 

automobile  business  at  a  profit.     1918 42 

Scientific   sales   management.  '   1913 39 

Indexing  and  filing.     1916 31 

Life  insurance.     1915 50 

Property  insurance.      1911 50 

Elements  of  business  law.     1917 4 

Industrial    depression.      1911 13 

Awakening  of  business.     1916 11 

The     Panama    canal    and     international    trade 

competition.      1915    11 

Newspaper    editing.      1915 44 

Newspaper  reporting  and  correspondence. 

1912    44 


The  automobile   handbook.     2d  ed.     1917. 


.42 


Bookkeeping.      1904    19 

The   salesman's   handbook.      1913 40 

Window  trimmers  handbook.     1912 48 

An    introduction    to    the   history   of   life   insur- 
ance.     1912    50 

Real  estate  management  and  transfer.     1916 — 46 
Street  railway  fares,  their  relation  to  length  of 

haul  and  cost  of  service.     1917 8 

Elements  of  transportation.     1909  7 

Panama  canal  and  commerce.     1916 11 

Principles  of  ocean  transportation.     1918 12 

Railroad  traffic  and  rates.     1911 10 

Principles  of  railroad  transportation.     1916 7 


AUTHOR  INDEX 


65 


Johnson,  E.  R.  and 

others 
Jones,  A.  F. 
Jones,  C.  L. 
Jones,  E.  D. 


Jones,  E.  D. 

Jones,  F.  D.  and 

Hammond,  E.  K. 
Jones,  L.  A. 
Judson,  F.  N. 
KaUman,  M.  M.  and 

others 
Keister,  D.  A. 
Kelly,  R.  W. 
Kemble,  W.  F. 

Kemmerer,  E.  W. 
Kent,  W. 

Kent,  W. 
Kester,  R.  B. 
Kimball,  D.  S. 
King,  W.  I. 
Kirkbride,  F.  B.  and 

Sterrett,  J.  E. 
Klein,  J.  J. 
Klein,  J.  J. 

Kleiser,  G. 
Kniffin,  W.  H. 
Kniffin,  W.  H. 

Kniffin,  W.  H. 
Knoeppel,  C.  E. 
Knoeppel,  C.  E. 

Knoop,  D. 

Knowlson,  T.  S. 

Knox  School  of  Salesman- 
ship and  Business  Effi- 
ciency, Cleveland. 

Koester,  F. 

Langstaff,  J.  M. 

Lapp,  J.  A.  comp. 

Laughlin,  J.  L. 

Lawrence,  H.  C. 

Lawrence,  H.  C. 

Lawrence,  H.  C. 

Lee,  F.  S. 

Lee,  J.  M. 

Leffingwell,  W.   H.   ed. 
Leffingwcll,  W.  H. 
Leichter,  E. 
Lewis,  E.  S. 
Lewis,  E.  S. 


History  of  domestic  and  foreign  commerce  of 
the  United  States.     2v.     1915 7 

Lumber   manufacturer's   accounts.      1914 45 

Caribbean  interests  of  the  United  States.  1910_12 
The    administration    of    industrial    enterprises, 

with    special    reference    to    factory    practice. 

1916    25 

Business    administration,    its    models    in    war, 

statecraft   and   science.      1914 25 

Shop  management  and  system.     1918 23 

Legal    forms.      1909    4 

Law  of  interstate  commerce.     1916 10 

Mercantile  credits.     1914   6 

Corporation   accounting  and   auditing.      1905 21 

Hiring  the  worker.     1918 .— --^^ 

Choosing   employees    by   mental   and   physical 

tests.      1917   27 

A  B  C  of  the  federal  reserve  system.     1918 13 

Bookkeeping   and    cost    accounting    for    facto- 
ries.     1918   29 

Investigating   in   industry.      1914 25 

Accounting  theory  and  practice.     1918 20 

Principles  of  industrial  organization.     1913 25 

Elements   of   statistical   methods.      1912 33 

The  modern   trust  company,  its   functions  and 

organization.      1908    16 

Bookkeeping  and   accounting.      1918 19 

Elements   of  accounting  theory   and   practice. 

1913    20 

How  to  build  mental  power.     1917 3 

The  practical  work  of  a  bank.     1919 14 

Commercial  paper,  acceptances  and  the  analy- 
sis of  credit  statements.     1918 . 14 

The  savings  bank  and  its  practical  work.     1918-16 

Installing  efficiency  methods.     1915 25 

Maximum    production    in    machine    shop    and 

foundry.      1911   23 

Outlines   of   railway   economics.      1913 7 

Business  psychology.     1912 2 

Successful  management.     1917 42 

The  price  of  inefficiency.     1913 4 

Life  insurance  and  how  to  write  it.     n.  d 50 

Important    federal    laws.      1917 4 

The  principles  of  money.     1903 14 

Making  him  buy.     1910 32 

Making  him  pay.     1908 32 

Turning   him    down.      1908    32 

The  human   machine   and   industrial   efficiency. 

1918    25 

History  of  American  journalism.     1917 44 

Making  the  office  pay.     1918 31 

Scientific  office  management.     1917 31 

Successful   selling.      1914    39 

Efficient  cost  keeping.     1914 29 

Financial  advertising  for  commercial  and  sav- 
ings banks..    1908   14 


GO 


AUTHOR  INDEX 


Lewis,  E.  S. 
Lewis,  F.  H. 
Lewis,  F.  W. 

Library  of  factory 
Link,  H.  C. 
Lissenden,  G.  B. 
Lord,  F.  W. 
Lough,  W. 
Lyons,  A.  E. 
Lytic,  J.  H. 
MacClintock,  P.  L. 
MacDonald,  J.  A. 
Macey  co. 
MacElwee,  R.  S. 
MacGregor,  F.  D. 

MacGrcgor,  T.   D. 
MacGregor,   T.    D. 

MacGregor,   T.   D. 
MacGregor,   T.   D. 

Mahin,  J.  L. 
Making  your  store 
Manual  of  style. 
Marden,  O.  S. 
Mason,  H.  B. 
Maxwell,  W.  M. 
Maxwell,  W.  M. 
Maxwell,  W.  M. 
May,  I.  A. 

McDonald,  O.  R. 
McFall,  R.  J. 
McKillop,  M.  and 
McKillop,  A.  D. 
McPherson,  L.  G. 
McPhcrson,  L.  G. 


McPherson,  L.  G. 
Mead,  D.  W. 

Mead,  E.  S. 
Mcaland,  A.  J. 
Mclberg,  P.  L. 
Merrick,  D.  V. 
Meyer,  C.  A. 
Meyer,  H.  R. 
Miller,  G.  R. 
Miner,  G.  W. 
Miller,  W. 
Moir,  H. 

Montgomery,  R.  H 
Moore,  W.  H. 

Morehouse,  W.  R. 

Morehouse,  W.  R. 

Morehouse,  W.  R. 
Morison,  F.  R. 


Getting  the  most  out  of  business.     1919 1 

Business  English.     1916 32 

State   insurance,   a   social   and   industrial   need. 
1909    51 

management.     I9l5 23 

Employment  psychology.     1919 27 

Industrial   traffic   management.      1916 9 

Ethics    of   contracting.      1918 43 

Business    finance.      1917    1 

Speed  talks.     1910 39 

Letters    that   land   orders.      1914 33 

The  essentials  of  business  English.     1914 33 

Successful  retail   advertising.      1913 42 

First  principles  of  filing  systems.     1918 31 

Ports  and  terminal   facilities.     1918 11 

Bank  advertising  plans,  a  book  of  practical  sug- 
gestions.    1913 15 

The  book  of  thrift.     1915 ____16 

The  new  business  department,  its  organization 

and  operation  in  a  modern  bank.     1917 15 

Pushing  your  business.     1911 15 

Two  thousand  points  for  financial  advertising. 

1915    15 

Advertising — selling  the   consumer.      1916 35 

work  for  you.     1917 42 

1910    46 

Everybody   ahead.      1916    3 

Window  displays  for  druggists.     1915 43 

If   I   were   twenty-one.      1917 3 

Salesmanship.     1914 40 

Training  of  a  salesman.     1919 39 

Street  railway  accounting,  a  manual  of  operat- 
ing practice   for  electric   railways.      1917 8 

My  way  of  running  a  garage  business.     1917 42 

Railway  monopoly  and  rate  regulation.     1916 — 10 

Efficiency  methods.      1917   25 

How  the  world  makes  its  living.     1916 4 

Railroad  freight  rates  in  relation  to  the  indus- 
try   and    commerce    of    the    United    States. 

1909    10 

Working  of  the  railroads.     1907 9 

Contracts,  specifications  and  engineering  rela- 
tions.     1916 43 

Careful  investor.     1914 17 

Effective  store  advertising.     1914 42 

How  to  sell  real  estate.     1916 46 

Time  studies  as  a  basis  for  rate  setting.  1917 25 

Mercantile  credits  and  collections.     1919 6 

Government  regulations  of  railroad  rates.  1905_10 

Social  insurance  in  the  United  States.     1918 51 

Bookkeeping,  complete   course.     1912 19 

The  art  of  canvassing.     1913 49 

Life   insurance  primer.      1904   50 

Auditing  theory  and   practice.     1916 21 

Railway  nationalization  and  the  average  citizen. 

1017    10 

Bank  deposit  building.     1918 15 

Bank  window  advertising.     1919 15 

How  to  increase  savings  deposits.     1919 16 

Banking   publicity.      1904 15 


AUTHOK   INDEX 


61 


Alorris,  L.  R. 

Morris,  R. 
Moulton,  H.  G.  ed. 
Moxcy,  E.  P. 
Mucklow,  W. 
Alunstcrberg,  H. 
Munstcrbcrg,  H. 
Nash,  W.  T. 

National  Association  oi 

Credit  men. 
Neal,  E.  V.  and 

Craigin,  V.  T. 
Newark,  J.  H. 
Ney,  F.  J. 
Nicholson,  J.  L. 

Nicholson,  J.  L.  and 
Rohrback,  J.  F.  D. 
Ninety-six  plans  for  coll 
Norton,  S.  V. 

Nourse,  E.  G. 
Nystrom,  P.   H. 
Nystrom,  P.   H. 
Nystrom,  P.   H. 
O'Leary,   I.   P. 
Opdycke,  J.   B. 
Opdycke,  J.  B. 
Ormerod,  F. 
Orr,  E.  G.  comp. 
Ostrander,  W.  M. 
Owen,  M.  B. 
Owen,  Sir  D. 
Page,  E.  D. 

Parkhurst,  F.  A. 

Parsons,  C.  C. 
Parsons,  F.  A. 

Paton,  W.  A.  and 
Stevenson,  R.  A. 
Peddle,  J.  B. 
Peirce,  F. 
Peterson,  C.  E.  W. 
Plucknett,  E. 

Poole,  G.  W.  and 

Buzzell,  J.  J. 
Prendergast,  W.   A. 
Price,  G.  M. 
Protheroe,  E. 
Purchasing  and 

employment. 
Purinton,   E.   E. 
Racine,  S.  F. 
Racine,  S.  F. 
Raper,  C.  L. 


Instruction    in   real    estate    and    fire    insurance. 
1906    47 

Railroad    administration.      1910 9 

Principles   of  banking.      1917   14 

Principles  of  factory  cost  keeping.     1913__ 29 

Real  estate  accounts.     1917   47 

Business  psychology.     1915 2 

Psychology  and   industrial   efficiency.      1913 2 

Alultiplying  your  income,   or,   how   to   sell   life 
insurance.      1914    .50 

Credit   man's   diary.     Annual   6 

Modern   illustrative  bookkeeping.     1911 19 

Automobile   business.      1915   43 

Bookkeeping    simplified.      1911    19 

Nicholson   on   factory   organization   and   costs. 

1911    29 

Cost  accounting.     1919 29 

ecting  money  hy   mail.    _1917 6 

The  niotor  truck  as  an  aid  to  business  profits. 
1918    43 

The  Chicago  produce  market.     1918 46 

The   economics  of  retailing.     1916 42 

Retail  selling  and  store   management.      1914 42 

Textiles.     1916 47 

Department   store   occupations.      1916 42 

Advertising  and  selling  practice.     1918 37  &  40 

Commercial   letters.      1918 33 

Wool.      1919    4'. 

The  real  estate  broker's  cyclopedia.     1911 47 

The  Simplex  plans  for  selling  real  estate.  1917_47 

Secret    of    typewriting    speed.      1917 32 

Ocean   trade  and   shipping.     1914 12 

Trade  morals,  their  relation   to  the  science  of 

society.      1914    2 

The   predetermination   of   true   costs   and   rela- 
tively  true    selling   prices.      1916 29 

Office  organization  and  management.     1917 32 

The     principles     of     advertising    arrangement. 

1912    36 

The   principles   of  accounting.      1918 20 

Construction  of  graphical  charts.     1910 33 

The  human  side  of  business.     1917 17 

How  to  do  business  with  Russia.     1917 12 

Introduction  to  the  theory  and  practice  of  boot 

and   shoe  manufacture.      1916 47 

Letters  that  make  good,  a  desk  book  for  busi- 
ness men.     1915 33 

Credit  and  its  uses.     1906 6 

The  modern  factory.     1914 23 

Railways  of  the  world.     1914   7 

1917    5 

Personal  efficiency  in  business.     1919 32 

Accounting   principles.      1917 20 

Guide  to  the  study  of  auditing.     1914 21 

Railway   transportation.      1912 10 


68 


AUTHOR  INDEX 


Reese,  J.  A. 
Reynolds,  W.  B.  and 

Thornton,  F.  W. 
Rhodes,  J.   E. 
Richards,  G. 

Rindfoos,  C.  S. 
Ripley,  W.  Z. 
Ripley,  W.  Z. 
Ripley,  W.  Z. 
Rittenhouse,  C.  F.  and 

Clapp,  P.  F. 
Rittenhouse,   C.   F.   and 

Clapp,  P.  F. 
Robinson,  E.  L. 

Roche,  Mrs.  R.  A. 

Rogers,  J. 

Rose,  R.  F. 

Rubinow,  I.  M. 

Rubinow,  I.  M. 

Sakolski,  A.  M. 

Sales  promotion  by  mail. 

Sales  promotion  by  mail. 

Sammons,  W. 

Schulze,   r.  W. 

Scovell,  C.  H. 

Scott,  W.  D. 

Scott,    ; .  .  o. 

Scott,  W.  D. 

Scott,  W.  D. 

Scott,  W.  R. 

Secrist,  H. 
Selfridge,  H.   G. 
Sharfman,  I.  L. 
Shaw,  A.  W. 
Shaw,  A.  W.  CO. 
Shaw  banking  series 
Shepard,  G.  H. 
Sherlow,  B. 
Shryer,  W.  A. 
Shryer,  W.  A. 
Shuman,  E.  L. 
Sietz,  D.  C. 
Slichter,  S.  H. 
Smith,  A.  M. 
Smith,  J.  R. 
SoRelle,  R.  P. 
Southern  pine 
association. 
Soule,  R.  F.  ed. 
Sparling,  S.  E. 
Spearman,   F.  H 
Spencer,   E.   L. 
Spencer,  M.  L. 

Sprague,  C.  E. 
Sprague,  C.  E. 


Grocery  trade,  its  history  and  romance.     1910 — 44 

Duties  of  the  junior  accountant.     1918 21 

Workmen's    compensation.      1917 51 

A   treatise   on   the   law   of   insurance   in   all   its 
branches.      1909   49 

Purchasing.      1915    5 

Railroads,  finance  and  organization.     1915 9 

Railroads,  rates  and  regulation.      1912 10 

Railway   problems.      1913 7 

Accounting,  theory  and  practice.     1919 20 

Exercises   in   accounting.      1917 20 

1816-1916:  one  hundred  years  of  savings-bank- 
ing.     1917    16 

Salesmanship   for  women.     1914 40 

Newspaper  building.     1918   44 

How  to  become  a  private  secretary.     1917 32 

Social  insurance.     1913 51 

Standards   of  health   insurance.      1916 51 

American   railroad  economics.     1916 7 

1915^ 33 

1916 40 

Keeping  up  with  rising  costs.     1915 42 

Office   administration.      1919 32 

Cost  accounting  and  burden  application.     1916_29 
Increasing  human  efficiency  in  business.     1913 —  2 

Influencing  men  in  business.     1916 2 

The   psychology   of  advertising.      1908 35 

The   theory  of  advertising.     1903—- 35 

Scientific    circulation    management    for    news- 
papers.     1915    44 

Introduction  to  statistical  methods.     1918 33 

The   romance   of  commerce.     1918 7 

Railway  regulation.     1915   10 

Some  problems  in  market  distribution.     1915 1 

What  it  costs  to  run  a  bank.     1916 15 

1918    . 15 

The  application  of  efficiency  principles.     1917__25 

Making  type  work.     1916 36 

Analytical   advertising.      1912   36 

Collecting  by  letter.     1913 6  &  33 

Practical    journalism.      1903    44 

Training  for  the  newspaper  trade.     1916 44 

Turnover  of  factory  labor.     1919 27 

Proofreading   and   punctuation.      1915 46 

The  elements  of  industrial  management.  1915—26 
Office  training  for  stenographers.     1911 32 

Selling   lumber.      1916 45 

Hardware  window  advertising.      1914 44 

Introduction  to  business  organization.     1906 1 

The  strategy  of  great  railroads.     1904 8 

Efficient  secretary.     1916 32 

News    writing,    the    gathering,    handling    and 

writing  of  news  stories.     1917 44 

Accountancy   of   investment.      1914    17 

Philosophy   of   accounts.      1907 20 


AUTHOR  INDEX 


«9 


Starch,  D. 

Steininetz,   C.   P. 
Sterne,  S. 
Stockwell,  H.  G. 
Stockwell,  H.  G. 
Stoddard,  W.   L. 
Sullivan,  T.  J. 
Swett,  A.  E. 
Swift,  E.  J. 
System. 
Taylor,  F.  W. 
Taylor,  F.  W. 
Taylor,  W.  G.  L. 
Toad,  O. 
Teller,  W.  P.  A.  and 

Brown,  H.  E. 
Thomas,  A.  G. 
Thompson,  C.  B. 
Thompson,  C.  B.  ed. 
Thompson,  C.  B. 

Thompson,  W.  A. 
Thralls,  J. 
Timken,  F.  H. 
Tipper,  H. 
Tipper,  H.  and 

others. 
Trading  with  the 

Far  East. 
Traffic  field. 
Tregurtha,  C.  M. 
Twyford,  H.  B. 

Vanderblue,   H.   B. 
Vedder,  G.  C. 
Verrill,  A.  H. 
Vrooman,  C.  S. 

Walker,  F.  R. 
Wade,  E.  B. 
Ward,  A. 
Wasson,  G.  O. 
Watt,  H.  J. 
Webner,  F.  E. 
Webncr,  F.  E. 
Whelpley,  J.  D. 
White,  H. 
Whitehead,  H. 
Wiers,  C.  R. 
Wigent,  W.  D. 
Wildman,  J.  R. 
Wildman,  J.  R. 
Willey,  N. 
Willis,  H.  P. 
Wilson,  G.  F. 
Winter,   W.   D. 
Withers,   H. 
Wolfe,  O.  H. 
Wolfe,  S.  H. 


Advertising,   its   principles,  practice   and   tech- 
nique.     1914    37 

America  and  the  new  epoch.     1916 26 

Railways  in  the  U.  S.     1912 8 

Essential  elements  of  business  character.  1911_  3 

Net  worth  and  balance  sheet.     1912 21 

Shop    committee.      1919    23 

Merchants  and  manufacturers  on  trial.     1914 45 

Principles   of   the   mail   order  business 45 

Psychology  and  the  day's  work.     1918 3 

The  knack  of  selling.     1913 39 

The  principles  of  scientific  management.  1911 — 26 

Shop  management.     1911 24 

Credit   system.     1913 14 

Instincts  in  industry.     1918 2 

A  first  book  in  business  methods.     1915 2 

Principles  of  government  purchasing.    1919 5 

How  to  find  factory  costs.     1916 29 

Scientific    management.      1914 26 

The  theory  and  practice  of  scientific  manage- 
ment.    1917 26 

Modern  show  card  lettering.     1906 45 

Clearing  house.     1916 14 

Accounting  in  the  furniture  business.     1915 45 

The  new  business.      1915 2 

Advertising,  its  principles  and  practice.  1919 37 

1919    12 

1919    9 

Craft  of  silent  salesmanship.     1917 37 

Purchasing,    its   economic   aspects   and    proper 

methods.     1915 5 

Railroad  valuation.     1917 9 

American  methods  in  foreign  trade.     1919 12 

Getting  together  with  Latin  America.     1918 12 

American  railway  problems  in  the  light  of  Eu- 
ropean  experience.     1910 . 8 

Practical  cost  keeping  for  contractors.     1916 43 

A  text  book  of  precious  stones.     1918 44 

Grocer's    encyclopedia.      1911 44 

How  to  complete  a  catalogue.     1915 37 

The  ceremony  and  training  of  memory.     1909 3 

Factory  accounting.     1917 29 

Factory   costs.      1911   29 

The  trade  of  the  world.     1913 7 

Money  and  banking.     1914__ 14 

Principles    of   salesmanship.      1917 39 

How  to  write  a  business  letter.     1915 33 

Modern   filing.      1916 32 

Elementary   accounting  problems.      1914 21 

Principles   of  auditing.      1916 22 

Principles  and  practice  of  life  insurance.  1912 50 

American  banking.     1916 15 

The  house  organ.     1915 37 

Marine  insurance.     1919 50 

Money-changing.      1913    17 

Practical  banking.      1917   16 

The  examination  of  insurance  companies.  1910_49 


70 


AUTHOR  INDEX 


Woods,  C.  E. 

Worman,  H.  A. 
Wyatt,  H.  M. 
Wymond,  M. 
Wymond,  M. 
Young,  T.  E. 
Young,  T.  E.  and 

Masters,  R. 
Zartman,  L.  W. 
Zartman,  L.  W. 


Unified    accounting    methods     for    industrials. 
1917    29 

Building  up  the  force.     1913 27 

The  motor  industry.     1918 43 

Government  partnership  in  railroads.     1917 10 

Railroad  valuation  and  rates.     1916 10 

Insurance.      1906   40 

Insurance     ofificc     organization,     management 

and  accounts.     1904   49 

Life    insurance.      1914    50 

Property   insurance.      1914   50 


SUBJECT  INDEX 


Accounting   8 

Accounting,  Corporation 21 

Accounting,    Cost   27-2'.t 

Accounting,   Factorj'    27-20 

Accounting,    Mine    45 

Accounting,   Municipal 21 

Accounting,  Theory  of 19-20 

Accounting    practice    20-21 

Accounting  problems 20-21 

Administration,    Business    1-6 

Advertising   35-37 

Advertising,    Bank    14-15 

Advertising,  Financial 14,  15 

Advertising,  Motion  picture 37 

Advertising,    Philosoph}'    of 35 

Advertising,   Psychology   of 35 

Advertising,    Retail    41-42 

Advertising,    Technique    of 36-37 

Advertising,   Theory   of 35 

Advertising   b}^   mail 37 

Auditing 21-22 

Automobile   industry 42 

Balance    sheet    21 

Bank    advertising    14-15 

Bank  bookkeeping 14 

Bank   deposits   15 

Banks   and  banking 13-16 

Banks  and  banking,   History  of 13 

Banks  and  banking,  Theory  of 13-14 

Bonds    16-17 

Bookkeeping    19 

Bookkeeping,   Bank 14 

Business    English    32-33 

Card  index 31,  32 

Character  analysis 26 

Clearing    house    13-14 

Collections    5-6,    33,    41 

Commerce    7-12 

Commercial  letters 32-33 

Commercial  paper 14 

Contractors'   operations    43 

Corporation  accounting 21 

Cost  accounting 27-29 

Cost   keeping   27-29 

Credits    5-6,    14,   41 

Deposits,   Bank 15 

Discounts    15 

Drug   stores    43 

Economics 3-4 

Efficiency,  Industrial 2-3,  24-26 

Efficiency,  Personal 3 

Electric  lighting 43 

Electric   railways    8 

itmployment ,.26-27 

Employment  management 26-27 

Employment    psychology 26-27 


English,   Business 32-33 

Estate  administration 43 

Ethics 2 

Exchange ll,  17 

Export   selling 11-12 

Export  trade 11-12 

Express   companies    8 

Factory   accounts    27-29 

Factory  organization  and  manage- 
ment     23-29 

Fatigue  study 24,  25 

Federal  reserve   system 13,   14,   15 

Filing    31,    33 

Finance 13-17 

Finance,  Railroad 9 

Financial  advertising 14,15 

Fire   insurance   50-51 

Ford   methods   23 

Foreign  exchange 11,   17 

Foreign    trade    11-12 

Foundry    management    23 

Franklin    management    23 

Freight    and    freightage 9 

Funds   13 

Graphic    charts    33 

Grocery  business 43-44 

Hardware    business    44 

Health   insurance   . 51 

House   organs    37 

Ice  business 44 

Indexing 31,  32 

Industrial  efficiency 24-26 

Insurance,    Industrial    51 

Industrial   organization   and   man- 
agement     23-29 

Industrial  plants 23 

Insurance 49-51 

Insurance,    Health    51 

Insurance,  Industrial 51 

Insurance,    Life   49-50 

Insurance,    Property    50-51 

Insurance,   Social   51 

Insurance,  State 51 

Insurance   business 46,   47,   49 

Interest    13 

International  exchange 11,  17 

International    trade    11-12 

Jewelry  business 44 

Journalism 44-45 

Latin  America,  Trade  with 11-12 

Law 4 

Lettering 45 

Letters,    Commercial   32-33 

Liability  insurance 51 

Life   insurance   49-50 

Loans   15 


S.irB}ECT  INDEX 


Lumber  industry 45 

Mail    order    business 45 

Manufacturing  accounts 27-29 

Marine  insurance  50 

Marketing    1-2 

Merchandising 1,  41,  48 

Methods,  Business 2 

Mine   operation    45-46 

Money     13-14 

Motion  study 24 

Motor   industry   42-43 

Municipal   accounting 21 

Net  worth 21 

Newspaper    business    44-45 

Ocean  shipping 11-12 

Ocean  trade  11-12 

Ocean  transportation   12 

Office  practice 31-33 

Organization,  Business 1-6 

Orient,   Trade  with 12 

Ports 11 

Prices  1 

Printing  trade 46 

Produce   trade   46 

Proofreading    46 

Property     46-47 

Property    insurance    50-51 

Psychology,    Business   2-3 

Psychology,    Employment 26-27 

Purchasing   5 

Railroad   accounting   8 

Railroad   finance 9 

Railroad    management    9 

Railroad  operation 9 

Railroad   rates   9-10 

Railroad   regulation   9-10 

Railroad  terminals 11 

Railroad  traffic 9,  10 

Railroad  valuation 10 

Railroads   7-11 

Real   estate   46-47 


Reconstruction    4 

Regulation  of  railroads 9-10 

Retail    trade    41-48 

Russia,  Trade  with 11 

Sales  management 39 

Salesmanship    39 

Salesmanship,    Technique    40 

Savings  banks 10 

Scientific  management . 24-26 

Selling   cost    : 1 

Shoe   trade   47 

Shop   committee   23 

Shop   management   23-24 

Show  card  writing 4.5 

Social  insurance   51 

South  America,  Trade  with 11-12 

Spanish   America,  Trade   with — 11-12 

State  insurance 51 

Statistics    33 

Stocks 16-17 

Storekeeping     41-42 

Street   railways   8 

Taylor  system 23 

Terminals    11 

Tests    for   employees 26,27 

Textile  industries 47 

Thrift    16 

Time   studies   25 

Trade    7 

Traffic 9,  10 

Transportation     7-11 

Trust    companies    16 

Typewriting   32 

Valuation,  Railroad 10 

Voucher   system   21 

Welfare  work 23,  26,  27 

Window  advertising  for  banks 15 

W^indow  display 43 

Window    trimmings    47-48 

Workmen's  compensation 51 

Works  management 24,25 


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